"Annie Jennings PR does a wonderful job of grasping the essence of the story and finding exactly the right people."
Peggy Noonan, USA WEEKEND Magazine
"Just FYI Annie Jennings - You are one of the few really great publicists. You get it...and that's important."
Rich Walburg, Executive Producer 700 WLW Cincinnati, Ohio
"As usual you have come up with another great guest.... I have used more of your guests than any others. You're agency is excellent! It's obvious you enjoy your job and are very good at it! Kudos!
Pat St. Claire, CNN Radio Network, Syndicated to 2000 Stations
"Annie Jennings PR is extremely helpful in every situation. They have a great deal of professionalism and always seem to deliver the perfect person."
Lonnie Klein, National Producer
Getting TV publicity is key to creating expert status for yourself. Getting booked on TV shows, either national or local, helps you create national expert status, thought leader status and this in turn, gives you an incredible competitive edge.
Annie Jennings PR books guests that include authors experts and speakers to appear on the major breaking news shows as analysts. Firm books with TV shows that include FOX, CNBC, CNN, Bloomberg and more. If you are an expert looking for exposure on the major shows, you have come to the right place.
Authors and experts often want to know how create expert status so they can become known as an authority in their industry. To build expert status and a reputation as an authority in your field it is advisable to get booked in the media as a guest to showcase your expertise. This positioning creates a competitive edge for you that is tough for your competitors to match.
Authors and experts should jumpstart their TV publicity strategy by making a list of everything they can talk about that is considered socially relevant in their area of expertise. Be sure to expand your topic list to include all of the sub-categories that you can address as well. For example, if you are a career expert expand your abilities to comment by looking at the subtopics that affect careers such as "how to get a job when everyone else is losing theirs" or "how to stand out in a pile of resumes". Create expansion points or talking points for each of these sub-categories as this will help you fit into more segments. Know your "voice" and it fits into the issues being discuss currently.
An important next step in getting TV publicity is to create an expert BIO that showcases your education, credentials and media history. Include your accomplishments and your media placements such as appearing on radio talk shows or on TV shows. Include the most prestigious names in your bio. Remember to include any special awards or recognition you received along with the organization that recognized you.
Want to get more TV publicity? Be sure to follow the news stories making headlines in your industry. The news media plans segments that speak to the issues currently of importance to society at the time. Notice the experts that are getting booked as the expert commentators and follow their segments as well as the story. This way, you will be "savvy" and up to date when you get booked on the show.
One thing the national TV media loves is a talented, charismatic and intelligent guest on their show. To be that style guest, get the media training you need to hone your on camera skill set in advance of pitching the media. Usually, the media moves fast leaving little time for you to get ready for the show. Keep your media training on-going so when you are booked, you are in a position to be a great guest and get invited back on the show.