TV Publicity - Publicity On TV For Expert Status

Getting TV publicity is key to creating expert status for yourself. Getting booked on TV shows, either national or local, helps you create national expert status, thought leader status and this in turn, gives you an incredible competitive edge.

1. GET BOOKED AS THE EXPERT OR ANALYST: To create expert status for yourself in your field you can get booked in the media as an expert. This creates a competitive edge for you that is tough for your competitors to match. Here are some tips to get you going.

2. IDENTIFY YOUR AREA OF EXPERTISE: First of all, make a list of everything you can talk about that is important to your industry. Next, expand your list to include real word scenarios likely to exist for your target market. So here's an example, if you are a career expert expand your abilities to comment by looking at the subtopics that affect careers such as "how to get a job when everyone else is losing theirs" or "how to stand out in a pile of resumes. Create expansion points or talking points for each of these sub-categories and you are on your way.

2. CREATE YOUR PROFESSIONAL MEDIA BIO: Next, create an expert BIO that showcases the reasons why you are knowledgeable in your field. Include your accomplishments and any media placements such as appearing on radio or TV or in newspaper or magazine as the guest or expert. List all of your education, credentials and any special awards or recognition you received along with the organization that recognized you.

Now, start to create your media contact database so you have a plan of how to get booked on the media when the time is right, such as when the conversation around your area of expertise becomes hot. Make your connections in advance. Introduce yourself to your media contacts, but not before you are ready.

3. SET YOURSELF UP IN ADVANCE WITH YOUR MEDIA CONTACTS: Get positioned with the media in advance so you will be set up and ready to go when a story or news events emerges that is perfect for your commentary. An example is about a career or workplace expert who can comment on the industry events from workers losing their jobs to the unemployed going back to school. If a news event happens, such as a new jobs report or unemployment report coming out, your expertise, commentary and analysis will be in demand.

4. KEEP YOUR EYE ON THE NEWS: Once you spot a news event where you are the perfect person to comment, let your contact list know about the event and be available when they call you. Let them know your availability and certainly be ready to drop everything to give an interview or head down to the TV studio. Be sure to know in advance, the media's style. You do this by watching your target shows, following the journalists on your lists and reading the magazines or newspapers and visiting the internet news sites daily.

5. GET READY IN ADVANCE - GET MEDIA TRAINING SO YOU ARE SET TO GO! Media training is your key to success. Invest in a few good sessions that teach you how to be a top notch media analyst. Everyone has some trouble spots they need to address and media training gives you the chance to make these changes in advance of your TV spot or radio appearance. Some people speak real slowly with a lot of "ummmm's" throughout their commentary. This style of speech is not appropriate for the news or an interview on the radio or with a journalist as it does not compel anyone to listen and most people watching or listening will get distracted. Plus, speaking without command of your knowledge pegs you as an amateur and the media will have no choice but to move on.

LINKS OF INTEREST ON THE ANNIE JENNINGS PR:

MAJOR MEDIA BOOKINGS: Ask for your free consultation with no obligation. Find out how you can get outstanding business promotion by getting booked on major media positioning your business as a thought leader and influencer. Want to new clients? High quality Media is the key!

BIG CITY RADIO CAMPAIGN: Find out how you can get booked on radio interviews in the top, most influential markets and shows in the major markets and nationally syndicated shows and networks. Share your message with millions, create national expert status and enjoy success!

Sign Up With Annie Jennings PR As As Expert & Get Your FREE CD Just For Letting Us Know About Yourself! Expert Sign Up

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