The first step in creating a Powerful Platform
You hear about the word Platform as it relates to author, experts, speakers, consultants and professionals. In this Powerful Platform series, Annie Jennings PR will reveal her secrets to creating a strategic advantage for her clients.
working with Annie Jennings PR is the first step in their success.
Annie has developed new and effective publicity models, such as creating the influential platform strategy, to help her clients reach their optimal potential. Without Annie, they would stay in their own information bubble and never expand to their truest potential. That bubble does not last long. Think of a bubble for a second. It is always moving forward and upwards even with no wind. That bubble is an analogy you bring to to the world. Always more more and more information build upon what has come before. Annie helps you start thing this way. She challenges you to expand you typical belief systems to something new, bigger and more social relevant.
While working with Annie Jennings PR you should know that Annie has a plan for you to excel. Each step she takes in developing your expertise and accomplishments is a step in the right direction. It’s a step in direction of the fulfillment of your plan, that is your reaching your optimal potential.
Annie Jennings understands the message of her clients.
The first thing authors and expert say is that Annie truly understands their work. She instinvctly knows how their message will complement the socially relevant issues important to the media and to the people.
Many times an author is so emeshed in their material that they are not able to pick out the five most important issues they can discuss. They can pick out thousands. But we only need five elements of an umbrella topic to build a pitch. Authors appreciate that Annie can quickly identify the topic that would be on interest to the media and falls within their area of expertise.
Annie Jennings PR challenges her clients.
Annie helps you expand you message so you are presenting original “rarely heard before’ ideas and commentary. You are not repeating what thousands of other authors or experts have said on the topic before you. She challenges you to find “the next”. “The Next” is what the media is looking for in a pitch. The look for what is likely to be of interest next. They have reported on the previous topic and that evolved to the current topic, and as nature would have it, the current topic will evolve to the future. The future is where the placement is.
The power of your Platform Assets reflects the power of you. It’s the power of your truth.
The more you have accomplished and can show proof on concept, the more in demand you will be for media segments or articles, consulting for speaking opportunities or being hired in the job of your dreams.
Provable is key.
As you know there a zillions of experts out there who can look and feel just like you. How does the person reviewing their website, bio and other elements because everyone looks alike. When building a powerful platform include links to proof of concept is critical. You need to show your Platform Bubble moving along in time, creating and attracting more and more opportunities.
The proof is in the pudding, so they used to say.
People use the phrase commonly. When presented with a new idea or way of doing something rather then falling for the hype or even if the claims are is accurate they can reply, “the proof is in the pudding”. In other words, let’s see it work. Let’s see how it actually performs.
For example, authors, experts and consultants can say they have all these impressive media placements but in actuality can they prove they were a guest on the show with links to the video of them on the air? If so, that’s a good example of the proof in in the pudding. OR, is asked to show the video by providing a link, they can say something like “the media outlet must have taken the link down. You will never know the truth.
Moreover, for example of the concept, some brand new tech firms can say that they have created the best app in the world. They claim their new app will save hours of work per week and can perform miraculous feats. Can it? Will it? Is the company that made the app telling you the truth?
After all, they wrote the copy. So, why not embellish it a little . . . perhaps. Remember. the company is making the claim. But has anyone proven the claim. People can say promise for say all want as it is them saying it. Not an independent knowledgeable source evaluating their new discovery. Well, the proof is in the pudding—let’s run a test trial for seven days.”
Let’s talk about how a powerful Platform creates proof of concept
That’s what I like to call my Powerful Platform Strategy. It’s a way of authentically growing in all of the areas available to an author or expert for all the world to see. These day, there are many ways to shine so to get started we choose where we are naturally strong.
This Creating A Powerful Platform Series will introduce you to the many ways you can create assets that will serve your growth and development as a top author in your field.
