Over the years many well known print and online media outlets have built up tremendous power and influence. For authors and experts, having their name appear in one of the top newspapers or highly circulated magazines associates them with strong, powerful and well branded media names that have an impact and mega reputation in our society and are influential in your new client attraction strategy.
Print media of this nature supports your credibility, adds power to your media bio and platform and earns you the position as a national expert and thought leader in your field (stuff money cannot buy). The thinking is, that if a major respected media outlet has chosen you to offer insight and expert commentary then the inferred message is that you are tops in your field.
Yes, that's correct, many of the stories you read in USA TODAY, Wall Street Journal, NEWSWEEK and just about any of the traditional print media etc. will also appear in their online addition and this means added exposure and outreach for you as you will appear in both editions.
Reaching out in all forms, being everywhere at all times, allows you to touch your market in the way that allows them to understand and respond. Some people like to “hear” your message, others like to “see” you on TV and other like to “read” your commentary in the newspaper or magazine they are holding in your hand. If you are the commenting or contributing expert in the story that the reader is very interested in or on the TV or radio talk show that has captured their attention, you increase the chances that your audience will buy your book if you have one or perhaps contact you for speaking or consulting.
If an Associate Press story breaks that is relevant to the issues being discussed in our country, TV and radio, who also want to be relevant and follow the news cycle , tend to cover the issue as well and many times prefer to book the expert quoted in the article as the guest expert on their show.