Make a good PR Firm match for optimal author publicity: One of the most important marketing strategies begins with choosing the right PR firm. This means two things. One is that you know what you want to accomplish with your media outreach. And next is that you actively search for a PR firm that specializes in delivering the PR outcome you wish for yourself. Publicity firms know what they are good at delivering for clients. Based on their experience, they can tell you what type of client is best for them. If you fit that criteria, excellent. If not, it makes sense to continue your search.
Many PR firms have an expertise they have developed over the years. Author publicity, marketing and branding can be accomplished via appearing on radio talk shows, getting book reviews, appearing on podcasts, being the quoted expert on a major online media outlet and being a guest on a TV talk show in various cities.
Of course, authors can promote all of their media placements on their social media accounts. The idea is to reach as many people as possible using all of the resources available to promote your books, website and business.
It’s important to ask about the skill set of the publicity firm: At #AnnieJenningsPR, we specialize in booking authors, experts, and speakers on major media. These media bookings can include appearances on TV shows, radio talk shows, podcasts and contributing as the expert commentator in online major media outlets and print media.
One nice benefit of promoting your book is that you can build up your brand: Annie Jennings PR works with authors who are also speakers who wish to increase their profile. These authors and experts should get enough exposure to be thought of as an expert in their field. To reach this goal they need to get top national exposure. Our firm has a rich history of booking the types of media that helps authors, speakers, and experts succeed in reaching their goals.
Our publicity strategy that is tried and true and works for authors, speakers and professionals: Marketing, branding, and promotion strategies that work very well for authors are ones where you can reach your target market to showcase your expertise. You’ll want to be on as many top radio talk shows in major cities across the nation as well as the nationally syndicated radio show. Radio has syndicated shows that are heard on numerous stations. Syndicated shows bring their own community of loyal listeners.
We recommend non-fiction authors tie in the topic of their book with socially relevant issues trending in society today. These authors, should they have the credentials to prove they are knowledgeable in their subject matter, can appear in the media as experts. Once the authors establish their expertise book sales can increase due to the established credibility, influence and clout of the author.
The success strategy used by many of our authors and experts is to be seen and heard in the media as much as possible.
At our PR firm, we recommend authors use the various marketing methods available to them to enjoy the maximum benefits of media exposure and publicity. Be everywhere at all times is a concept invented by #AnnieJenningsPR as we developed a classic marketing strategy that is tailored for the individual author, their credentials, goals and objectives.
Author publicity leads to expert status. Once a client is considered by the media to be an expert becoming a brand follows. Becoming a brand helps the author sell book as they have the authority transfer that appearing in the media offers them. Brands have an advantage when selling books or services as it creates certainty for the listeners or readers that the author is one of the top experts in their field.
To optimize your author publicity, know how your expertise ties into the news and issues facing our society. Be an author who knows why they matter in today’s world. A good tip is to follow the stories and themes making headlines in the media. Next learn the skill set of how to apply your knowledge and credentials to the socially relevant issues so you can comment with authority. Of course, you can develop your commentary on social theme by creating a blog post on your website and sharing your views on social media.
As mentioned, an appearance in the major media is very good for books and also for exposure for your expertise (building up your credibility). Many of our clients are very interested in becoming contributors to top national media sites. They increase their visibility substantially to their target market.
The more prestigious the media, the more powerful our clients become in their ability to compete and win contracts. They can become a sought-after speaker or consultant. Our client report that working with our firm is valuable. We get them the media placements that helps them build more powerful and successful careers. Media can help you achieve your business growth and development goals.
Want more high-quality information? Be sure to connect with Annie and fill out the SPEAK WITH ANNIE form you can access on the navigation bar on our homepage.
A very good content development strategy for honing your skills as socially relevant expert is to create a blog. A blog helps you form an opinion about the news. A blog helps you showcase your knowledge and area of expertise.
Here are some good blog tips for you. Be sure to keep your content original. Your comments should be based on your analysis on the trending news of the day. When the media calls you for your expert commentary, you already have developed your professional opinion. Of course, appearing in the media increases your credibility, influence, and clout and can lead to more book sales.
Annie Jennings PR is a top publicity firm and considered one of the publicity firms for booking major media.
Our publicity strategy helps the author make the most of their accomplishments, book topic and credentials. We specialize in booking the major media. This can include top radio talk show interviews, online media, TV shows and podcasts. It is important to build up a media history. Your media history should be impressive with big brand media placements. The big brand media will transfer to you and help you become a big brand yourself.
Annie Jennings PR Firm offers guaranteed deliverable publicity, marketing, and branding packages as well as our famous PURE PERFORMANCE publicity programs. You only pay for secured media. Each campaigns includes a performance guarantee. Annie’s clients LOVE this aspect of her campaigns.
Authors and experts appreciate working with Annie Jennings PR. They appreciate our firm’s knowledge, skill, and experience in securing media placements on the major big brand media.
Get author publicity on radio talk shows in big cities, major markets and on the nationally syndicated shows.
Author publicity advice that works! Get booked as the guest on radio talk shows, sign up for a podcast campaign, be the commenting expert in big brand online media and appear on big city TV shows in top cities across the country. Be seen in many cities. Some cities we book include Boston, Philadelphia, Washington DC , Houston and Denver. We also place clients on TV shows in Phoenix, Seattle, San Francisco, Los Angeles, San Diego TV, and more.
The idea is to use as many author publicity promotional outreach strategies to reach anyone who can benefit from your message and book topic.
Annie’s author expert publicity team has created long-term, trusted relationships with major media. We know why you are a good choice for the media outlet. We know the publicity strategy that matches the author to the media. This strategy helps clients achieve their goals, objectives and as many book sales as possible for them.
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