Author Publicity, Author Marketing

Want To Get Your Competitive Edge By Creating Thought Leader Status For Yourself Using Your Author Marketing As Your Launch Pad?

Author Publicity Can Be Leveraged To Give You The Cutting Edge In Business

Authors across the nation are using their author status to showcase their knowledge, expertise, wisdom, experience and accomplishments to their target markets.

Think of your book as your business card, just bigger and packed with who you are really.

Author marketing can open doors to becoming a guest expert on radio shows, TV shows, in newspapers and in magazines and on the internet too.

Here are some tips to getting author publicity and author marketing:

BE A SOCIALLY RELEVANT EXPERT: Know how your expertise ties into the news and issues facing our society. An author or expert who is able to apply their experience, education, credentials, wisdom and knowledge to issues that are important to society today are in demand in the media. Find out what the issues are by closely following the news websites and media outlets that typically have a target audience similar to yours. Follow the news daily, read newspapers, magazines, follow websites such as YAHOO.com MSN.com, CNN.com, CNBC.com or MSNBC.com and become familiar with where the news is with your topic area. This gives you a good idea of your starting points.

BLOGGING IS THE KEY TO PERFECTING YOUR MEDIA "SOUNDBITE" SKILLS: The perfect format for becoming a socially relevant expert is to create a blog. We like it because It's formal enough so that you will give it your full attention in terms of writing skills but not intimidating or time consuming so you don't do it at all. A blog helps you get started forming an opinion about the news in your area of expertise. You can then write your reaction and commentary about the issues on your blog. Keep your content fresh soundbite format, relevant to the issues and based in the news of the day. Radio shows, TV shows, newspapers and magazines want to stay next level and cutting edge in their reporting so keep your commentary and discussion the the day's events.

BE A CUTTING EDGE EXPERT: Don't forget to give your newest, most cutting edge and most insightful commentary about the issues. After blogging for a few weeks or more, this skill set, of being next level, will start to happen easily. You'll be able to spot the new angle, the fresh commentary, the logical next set of conversation points pertaining to the story. As the story progresses, you will develop a rich history of knowledge that will start to set you apart from your competitors and that's good for you. Now, you are able to give better and more meaningful commentary on the issues which leads to more insight into the challenges in your industry. Now you are an expert in your field and of course, in demand by the media.

LINKS OF INTEREST ON THE ANNIE JENNINGS PR:

MAJOR MEDIA BOOKINGS: Ask for your free publicity and expert management consultation with no obligation. Find out how you can get tremendous business promotion by getting booked on major media positioning your business as a thought leader and influencer. Want to new clients and new opportunities? High quality Media is the key!

BIG CITY RADIO CAMPAIGN: Find out how you can get booked on radio interviews in the top, most influential markets and shows in the major markets and nationally syndicated shows and networks. Share your message with millions, create national expert status and enjoy success!

Annie Jennings PR: Annie Jennings PR is a publicity and media strategy firm that works with lots of national media including CNN, FOX News, MSNBC, TODAY, TIME Magazine, US News & World Report, The Street, AOL.com, YAHOO.com, MSN.com, Redbook, Cosmopolitan, Woman's World, Woman's Day, Ladies Home Journal, Men's Life, Wall Street Journal, Washington Post & many more media outlets.

Sign Up With Annie Jennings PR As As Expert & Get Your FREE CD Just For Letting Us Know About Yourself! Expert Sign Up

Publicity, Marketing, Branding, Business Strategy Articles

 

 

FREE Publicity, Promotion & Marketing Tips
Sign-up to get your free publicity and promotion tips in your inbox.
Name
Email
Podcast
Listen now to free MP3 publicity teleseminars.
Publicity Promotion Resources MP3 Audio Titles
Buy publicity, promotion, marketing MP3's, individually or as a bundle. Visit the store