Book promotion and publicity strategy for maximum sales includes securing interviews on radio and TV shows, getting your titles mentioned in magazines and newspaper articles as well on article placement on high-ranking online media sites. Each of these media outlets are powerful venues for book promotion, maximizing sales and overall publicity. Keep in mind that promotion takes place over time and involves a diversified and all-inclusive marketing strategy. Annie's firm has worked with thousands of authors and specifically provides radio talk show bookings, regional and national TV show bookings and the prestigious online media that's sweeping the nation as well as mentions in traditional newspapers and magazines. The bigger and more well-known the media are, the better for your promotion as you are associated with the stronger brands in the industry. However, most authors will work their way up to being a candidate for major media. The media likes to see a rich and consistent track record of being of contributing expert in the media. With so many authors all wanting the same thing, that is, bookings and sales, the media has to be selective to get the best guests for their audience. Anyone can call themselves an expert, it's how you prove it that counts.
Annie Jennings PR offers the most powerful marketing and promotion strategies your money can buy. The radio, TV, print and online campaigns fall under our famous guaranteed deliverable publicity model and/or our successful pay for placement publicity program. These innovative and futuristic pricing models attract authors from all areas of expertise. This PR firm has worked with thousands upon thousands of authors, experts and speakers and enjoys one of the strongest brands in the media. For example, if two publicity firms where pitching the same guest to the same show, Annie's guest can have priority and has a good chance to get the booking, with all things being equal, due to the diligent way this firm gets their clients prepared and ready for the media. Annie's experience has resulted in a booking strategy that our most successful authors follow. Our authors respect our model because it brings in the bookings.
The media trusts Annie. Her publicity team will create your best case scenario for getting the media placements you feel would be helpful to you and your business growth strategy. Many of Annie's clients tell their success stories on this website (www.anniejenningspr.com) and you are welcome to listen to their experiences. Many authors reveal how they leveraged their media into new lucrative opportunities. One of the keys to success is to be consistent over time and avoid the one hit wonder syndrome. As we all know, time passes and as you build up over time, the more credibility you will have. The media has a trained eye. They know what questions to ask to unmask the pretend experts and get to the ones who truly know their material and can prove it with their experience, credentials, depth of media bio and associations.
Annie Jennings PR offers the #1 radio talk show interview campaign in the industry with radio bookings on the high-impact, high-listenership shows in the top cities in the country including the far reaching nationally syndicated talk shows where one show can be broadcast to dozen, hundreds or even thousands of stations.
Authors truly appreciate the fact that these radio campaigns are a guaranteed deliverable meaning that whatever radio package you purchase, you receive a performance guarantee clearly spelled out in the contract. Additionally, all of the radio campaigns include unlimited media training that takes place over the telephone with an award winning former major 50,000 watt talk show producer and booker. You have access to our news division that helps you create your socially relevant voice.
Annie Jennings PR is a major brand name in the radio talk show scheduling business. The firm has access to the producers of the biggest and most prestigious radio shows in the country and can consistently place guests on the highly sought after shows, day after day, author after author.
Radio show appearances take place over the telephone and are otherwise known as phoners. Imagine sweeping the nation from the comfort and security of your own home or office? There is no travel, no additional expenses, no wardrobe, makeup or hair styling. The return on your investment is outstanding as you can blanket the country very quickly without the expense of touring costs.
The radio shows have tens of thousands of listeners that you can reach at once. It is a very cost effective, easy way to reach the potential readers. Just think, you are one phone call away from being "on stage" with thousands in attendance. Being a guest on radio shows is one of the best kept secrets in getting your message out. Plus, getting placed on the bigger band name shows adds clout, prestige and media savvy to your bio. You are demonstrating a history of success in being a media guest.
Soon the shows might be calling you to be a guest as the more appearances you do, the more you will be in demand in the media. The shows always appreciate a guest who has extensive experience and knows the skill set of giving everyone what they need. The show needs ratings along with the guest providing a content rich interview, the audience needs interesting content and conversation and you have a major platform to advance your objectives.
Appearing on radio talk shows is excellent for creating awareness of your message quickly, helps you create a strong media bio to be leveraged into other opportunities and leads to increased credibility, clout and influence.
Radio interviews in the hottest markets in the country, the Top 35 markets, and nationally syndicated shows are very powerful and can bring you excellent results and widespread exposure. The Annie Jennings PR news team works together with you to ensure social relevancy for your topic as and offers unlimited media training so you are a high quality, media savvy guest on the shows.
The free unlimited media training is offered by an award-winning former news producer and booker with over 25 years of experience in the radio industry. You can be assured you will learn the skill set of how to be a great guest and optimize every second of your time on the air.
Remember, Annie's PR firm is known as the #1 radio talk show booking team in the industry placing authors on the hard to book, prestigious and most sought-after shows. While others knock at the door trying to get someone to please open it, Annie is invited in for tea. Annie has spent over 20 years building rich and substantial relationships with the media. She knows how and when to pitch and understands the protocol of working with the media. She keeps her brand positive and her clients' brand's positive.
Sometimes working with a lesser or new firm can hurt the author. Some PR firms get blacklisted by the media for unprofessional practices such as slamming the media with the same pitch over and over again. That bad reputation can extend by association to their clients. Always ask the question about how long the PR firm has been in business. This is important because of the low barrier to entry, PR firms can simply sprout up overnight. Avoid these PR firms for your marketing. They can hurt your brand. Working with an established PR firm is the key because it takes many years to perfect the delicate yet imperative relationship between publicity firm and the media and the new firms have to earn the trust of the media. The established firms have done the hard part, that is, proving consistency and good business practices over time and have gained the respect of the media.
Safeguard your book marketing strategy by making sure a strong radio talk show campaign is the foundation of your promotion strategy. Radio talk shows offer a tremendous exposure factor, is versatile and open to many different topics and is an excellent investment of your time and resources. Interviews are conducted over the telephone making it very easy for you to get promotion for yourself plus you can share your message with people everywhere, mention your title several times during the interview and enjoy lots of sales!
Appearing as a guest author on a TV talk show is excellent for exposure, name and title recognition plus the TV show usually offers a visual of your book's cover and the title adding power to your marketing promotion. The TV show usually introduces you as the author and mentions your area of expertise. Although your appearance on the show will not be all about your book, the host will usually mention your book's name in your introduction and perhaps show the cover as well.
Visuals work well on TV so be sure to have a high quality graphic of your cover available to send over the the producer. Sometimes the host will display the book on the set as well so be sure to bring several copies to the studio. The local shows are book promotion friendly and the host may ask you to talk about your work as well so prepare a few sentences about your subject matter, your topic and the benefits to the reader. Also mention where your book can be purchased as well as if it is available online. When you refer to your new title in conversation, use your book's name rather than referring to your book as "my book" - mention the title instead.
But TV shows are not easy to book. The producer must book the best guest for the show. So that leads to the question on how you become not just one of the choices but the choice for them to select as a guest. Well, if your book promotion strategy has been in play for a awhile you have some assets to leverage. The TV shows want to see a hefty media bio loaded with name brand media that has value in the media world. They want to see a demo reel - a collection of your appearances on the air showcasing you at your best. And this makes perfect sense. Why would anyone want to book someone with no or little experience? It is just too risky for their job and that job is to book the best guests and segments for the show with top quality authors who are ready to handle the pressure of being on TV.
In addition to offering unlimited media training for the famous Annie Jennings PR radio talk show campaign, Annie offers Skype media training to support your TV show media bookings. It is important to have a terrific demo reel that you can use for other media placements and marketing support so this is why you first appearance matters as it sets the stage for more media. Remember, many TV shows will ask for your demo reel or a link to a previous media appearance so you should make your first appearance as perfect as you can.
Annie's PR team works with you until you are confident, fabulous and prepared for the show. You will learn the nuances important to success such as when to call the host by their name, when to mention the name of your book, when to stop talking and throw the interview back to the host, read the host's body language, what to say after they introduce you and how to close your interview and much more include what to wear and not wear on the show.
For your demo reel, if you need one be sure to work with a PR professional on creating your demo reel as they will know what the media is looking for right away and help you prioritize your powerful media moments to work to your advantage. Annie has a media creative department that creates demo reels, promotional videos and fast-action websites.
Rule of thumb - work with Annie and get your skype media training for TV (but you also get unlimited media training for her radio talk show campaigns as well). Use your assets fully. Learn how to accept the help of others. You want to be fabulous and successful and that's what Annie wants for you too. Come on, let's go get success for you!
It is important to think of TV shows as a very high level method of PR and marketing. The show generally has a generous listenership and the show has their attention. It's a great way of reaching a lot of potential readers at once. Appearing as a guest on TV show is vital to any successful author marketing, book promotion or personal branding marketing campaign. Being a guest on the shows helps you build up a mega platform and create a media bio of influence and experience that can land you more media opportunities. Prepare a segment that would be interesting to the audience that wraps around the core messaging of your book. If the audience resonates with your conversation they will take an interest in learning more about you and your book. Think of all of your media appearances as not only sharing important information but also as an audition for the sale. If the audience likes you and feels you have a topic that appeals to them, they may consider purchasing your books.
Also, a good author publicity tip is to understand the benefits to the reader, that is, what's in it for them. There is a fine line in an interview between a good conversation and too much promotion. If that fine line is crossed, the audience can get that creepy advertising feeling and move away from a forming a good impression of you.
Here is a good rule of thumb. You can mention your book's title once in the interview and again at the end of the interview especially if the host asks you to tell the audience more. This happens especially on the local TV shows so be ready for it. This is your chance to for promotion with the host leading the way.
Appearing on the national TV shows offers authors and experts the opportunity for tremendous exposure across the country with just one interview. And you can appear on many shows increasing your visibility, media credentials and adding to your ability to be an influencer in your area of expertise. But how do you get booked on national TV? It's very competitive that's for sure. And the national market is contracting with less opportunity available for authors. Keep in mind the show's profile has to match your area of expertise. You will need previous diversified media experience as well as a history of appearing on other local or regionally syndicated shows.
Appearing as a guest on the major TV shows puts you in the major leagues and this is very good for your career. Many of our clients report that once they have appeared on the big TV shows, they can attract more clients who prefer to work with the top level professional. They also note their speaking fees go up as well. Plus you have a major media asset to leverage with your social media as well.
Be sure to purchase any TV shows that you appear on as these can be made into a demo reel. National shows will ask for your media bio and your demo reel. They will look at your social media as well as your website. It's better to wait until you have all the pieces in place before approaching a national show. Working with a professional publicist to get booked on national shows is beneficial to you as they will prepare all the supporting information you will need to get a YES from the producer. Media begets media so the more media you can get for yourself the better.
This includes local and regional TV shows, online media and print media. Now you are building a strong history of media success creating confidence that you can handle a major national appearance. The competition has never been more intense so be accomplished, experienced and media savvy before you head to the nationals.
Media placements in online media outlets has become a powerful way for you to sell books. Since online media is so popular with more readers able to access the major sites easily, your article might be the one they visit and share with their community offering you tremendous social media exposure. An added and significant development is that the high ranking online media outlet most likely will link back to your website positively impacting your online reputation.
As technology advances more people are using the online versions of their favorite print magazine and newspapers and the visitorship on these online media outlets is substantial, with tremendous numbers of page views. The idea is to go where your market is. If they are online, be sure to have a presence in online media.
Again, working with a publicist who has the contacts within the organization to get you booked will make it a lot easier on you. Get your media assets, leverage them and achieve success. There is a fast way and a slow way to excel. The fast track is to work with a publicist with a proven history of booking the outlets you want, the slow track is to try to book yourself.
Magazine and Newspaper articles offer you the ability to tie your expertise into an article as the expert. They can offer you a quote or two to you and include your name and the title of your book. Features or profiles written about the author are rare and more often, authors are used as experts commenting on the article themes. Print media is alive and well and people still like their print publications so leave no stone unturned and diversify your publicity outreach.
A quote from you in a major magazine or newspaper goes a long way to building credibility. The media outlet will usually include your name, your book's name and perhaps the name of your company. Plus, the article copy will look great on your website's media page as well as the logo. Annie Jennings PR recommends showcasing all of your media placements on your website. If you got it, flaunt it!
At the end of the day, the more diversified media you can obtain the better off you will be in many ways - from credibility to influence to prestige. It is not easy to get booked, that's for sure, as there are so many authors all trying for the same outcomes. Be prepared to work hard, unless of course, you work with a publicity firm with a proven track record of booking in the media outlets where you would like to have a presence.
As a successful PR firm, we recommend authors beginning their publicity efforts by getting booked on radio talk shows then moving up the ladder to print and online. Next, comes local TV shows, then regional and if you are good fit for the national shows that can be your next level. Just never pitch unprepared. Have your tools ready such as your bio, professional photo, demo reel, book cover and a press release that tells the media more about your book. Don't forget to review the quality of your website and how well received it will be for the producers or journalists who visit your site, as they will do. Website design has improved significantly over the years and a dated site can make a negative impression. If you are going after media, updating your website is a must have and a must do. Yes, it's a lot and not easy. But required. Have all your ducks in a row as it's worth it to get the booking rather than be told no after all that pitching. Make it easy for the media to say YES to you by being prepared and ready to go.
Annie Jennings PR offers unlimited media training and guidance to our clients so they feel confident and prepared for their media opportunities. We want you to be successful and do everything we can to make it so for you. Why go it alone when there is a top-notch PR firm ready to help you every step of the way? Annie's radio talk show campaign is a guaranteed deliverable of bookings on the major shows in the top cities. Professional publicists stand by to help you every step of the way and the unlimited media training is a tremendous perk that's not offered by other firms.
Annie Jennings PR is often referred to as the #1 radio talk show booking firm in the industry. We know why you are good, what shows would be interested in booking you and how to prepare you to be a great guest thereby protecting your brand and keep our brand strong. When the media books an Annie Jennings PR guest they know they are getting a top quality guest who understands what is expected of them, is prepared and ready to be a great guest that's good the for show and the audience.
Annie Jennings PR offers the #1 radio talk show campaign in the industry placing authors, experts and speakers on the major radio shows in the top markets in the country. The campaign includes unlimited media training, a performance guarantee, a news division to keep your message socially relevant and professional staff with over 15 years of experience working with the radio shows. In 1997, Annie's firm decided to specialize in booking radio talk shows for authors in the big markets. Since then the campaign has become known as the best radio talk show campaign in the industry and reaches as many people as possible given the high quality of the bookings.
The radio talk show campaign only books the big radio shows (5,000 - 50,000 watt shows) in the major markets and top cities, regional and nationally syndicated radio talk shows and networks. The campaign does NOT include media bookings or placements on internet talk, college radio or shows in the middle of nowhere or in the middle of the night. The campaign does not include shows that are outside of the market and no low listenership radio shows. You only get the best shows in the best markets that have a profile that accepts your topic.
You get the high-impact, high-listenership shows that are the most difficult to secure but yield tremendous results for the author, expert or speaker. This strategy helps you optimize their PR strategy to its highest potential. Let Annie's tried and true, trusted PR campaign elevate you to the highest levels of success. Publishers love this radio talk show campaign as their authors get huge exposure and report excellent results. Be sure to connect with Annie regarding getting booked on radio talk shows to help you with your book marketing.
"Annie Jennings PR does a wonderful job of grasping the essence of the story and finding exactly the right people."
Peggy Noonan, USA WEEKEND Magazine
"Just FYI Annie Jennings - You are one of the few really great publicists. You get it...and that's important."
Rich Walburg, Executive Producer 700 WLW Cincinnati, Ohio
"As usual you have come up with another great guest.... I have used more of your guests than any others. You're agency is excellent! It's obvious you enjoy your job and are very good at it! Kudos!
Pat St. Claire, CNN Radio Network, Syndicated to 2000 Stations
"Annie Jennings PR is extremely helpful in every situation. They have a great deal of professionalism and always seem to deliver the perfect person."
Lonnie Klein, National Producer