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With the self-publishing industry continuing to grow, more authors will be shopping for publicity and book promotion services. Many authors have pivoted their PR strategy from asking themselves how many books can I sell to how can this book help me market myself and my business, how can this book become part of my strategic marketing plan. This is how many businesses are adding power to their marketing punch as a book is another way to reach a new client. And with self-publishing your book can have many points of contact from your website and phone number being on the back cover to contact info placed within the book itself. At the end of the day, many authors are asking about how their book can empower them rather than how many books can they sell. We can't stop change. We can just embrace the newest ideas to our advantage.
Book marketing allows you to achieve the media placements of your dreams and with the right publicity strategy you may find yourself landing on the major and influential media. There many ways to market a book. You can do so with book signings, author parties, launch parties, social media, offering free chapters, book reviews and being seen and heard in the traditional media that includes guest radio talk show interviews, being a guest on TV shows, getting booked in the online media outlets and in print media.
Marketing a book takes lots of time, energy and dedication. Many authors grow tired of pitching the media as they are very hard to reach however, they do like the book parties. Some of your book marketing you can do yourself, but some of it, the professionals can do for you. In fact, it's a great idea of hire people who have talents in a variety of areas to help you. But don't get discouraged because once you get the publicity ball rolling, it's hard to stop. Authors love all the attention. And a good publicist can keep the action moving for you. Publicity begets publicity, media begets media - you just have to get to that tipping point.
BOOK MARKETING TOOLS ARE THE SECRET TO GOOD BOOK MARKETING: The right publicity tools are key to your book promotion efforts and can make the difference between success and failure. But what do you need to get ready for your book marketing efforts? The first thing to note is that starting very early in the publishing stage helps. You can tease your social media with news of your upcoming book, release snippets and enjoy pre-publication activities. You can speak with numerous publicity firms to find out what they have to offer and how it can benefit you. This knowledge can help you create a strategy that you feel works for you. The reason authors like working with Annie Jennings PR is that she and her team mentor you up the publicity success ladder. You are never feeling like you don't know what to do next. You can ask. Once you are working with us we can help guide you through the maze of options for book marketing. At our PR firm, we offer traditional media. Traditional media is media such as getting booked on radio talk shows, getting booked on TV shows, or offering commentary to an online publication or being the expert interviewed in newspapers and magazines.
Before your pitching call to the media such as a radio talk show in your local city, create the marketing materials you will need such as a current author website. This website should showcase your book, have a book trailer that reveals the message of the book and the deliverable to the reader, a press release that contains all of the relevant information the media will need should they decide to work with you, fully loaded media kits, a video demo of you on recent TV Show or audio demo of you as a guest on a radio talk show. Your media kit should contain a question and answer section, a short, media and long form bio, links to your social media and a list of any other media you have done. Keep in mind the more prepared you are via your website the more the media will want to say yes to you. Always be ready. If you website needs updating, do it right away as you may never know what opportunities have passed you by.
The idea is that once you capture the media's attention with your initial book PR strategy, you have to act fast to keep it because the media moves quickly. They will give you a call, ask for more info, go to your website and ask for your point of view and why you are an expert. Don't be surprised at direct questions. The media just needs the info. They might even ask a direction question such as "why are you qualified to discuss this topic?" and they just really want to know. It is easy for anyone to use the word expert when describing themselves to the media will be searching for proof of concept that you really are an expert. Credentials, experience and other media placements will all work in your favor.
That's right, all successful publicity strategies begin with a vision. What do you want for yourself? What would you like to accomplish? Most authors will answer they want to live their book out loud. They want to experience the joy and satisfaction of being able to share their message with people all over the nation or world. They have invested a lot of their time, energy, passion and knowledge into their book. Now, with book marketing, it's time to let it soar. That's possible using the wide variety of media available now that includes being booked as a guest on radio talk shows, on TV shows, in print media and in the many online media outlets. These are all media platforms that allow you to reach out nationwide and reach a large audience. Traditional media is the cornerstone of a successful book marketing strategy.
Many authors have learned through experience that book sales are the exception these days and not the norm. Of course, an exception is when the author is able to offer their books after they do a presentation to a group or sell their books in bulk to an business or company that can use their book for training or for a perk to their customers. Authors report lots of sales from their speaking events and have noticed that appearing in other media has led to more opportunities for speaking or consulting and even book sales. So although book sales are hard to come by in this competitive market place with the self-published authors continuing to grow, when you connect with your target audience, opportunities can come your way. Always think of your media as outreach. You may not know where your next big opportunity will come from so it's good to load up your publicity and marketing strategy with a variety of media.
The next step in is to make the vision come true. But again, the publishing space is extremely crowded with other authors especially in the self published venue as this area continues to grow at a fast clip year after year as many authors, experts and speakers add a self published book to their marketing strategy. They use it to get the word out because as we know, you don't know where your next opportunity will come from so a book makes perfect sense as it could fall into the right hands. You may not be able to predict the outcome of your marketing strategy but you certainly can play the game. As we like to say at our PR firm, be everywhere at all times. I know, easier said than done, but get out there, stay current and seek the advice of a professional publicist to get your best results. With so many authors pitching the media, established publicists have a nice advantage and usually a long-term relationship with the media. Their judgment is respected, therefore, their clients will be well-received by the media for an initial evaluation. Also, a publicist will not risk their reputation by pitches outside the established protocol for the industry.
At Annie Jennings PR, we like when new clients ask "what's in it for me?" meaning what will they get for their money? Our our PR firm, we offer the #1 radio talk show campaign with a guarantee of performance and unlimited media training so you can be a great guest. Our contract says that if we don't perform according to the agreement we don't keep or take your money. Nice, right? Our firm is highly respected by authors for being a firm that keeps their word and backs their products. But always go after the goal. What is it that you want to occur from your time, money and energy and choose a firm that has a history of experience producing that outcome.
Get started. And this can be the hard part as some authors report that it all seems so complicated. You have to start somewhere right? So begin in your home town. Have a book party to launch your book and set up speaking events. These starter events get your book PR going and build confidence. Perhaps you can offer a presentation to a local business or organization. Start networking with the people you know to discover your local opportunities.
Never be afraid to invest in yourself. The mistake comes when you don't believe in yourself. When you work with Annie's PR firm, you get someone who believes in you from the beginning and she and her team of PR professionals help you see if for yourself. Annie has PR and marketing PR programs designed to help you build up yourself to the very best you can be. And the come with performance guarantees and other valuable perks, such as free media training, that other firms would add on additional fees. But not Annie's PR firm. She gives you call you need to be success in not only a media skill set, but believing in you and seeing your potential as both and author and media personality.
One of the biggest mistakes authors make is to blast the media with a generic press release and this can be a lot like spamming the media. They do not like pitches like this. It is better to target the media you are interested in and create press materials that match the profile of their media outlet.
Remember, each media outlet has a profile and a demographic. And they invite guests on the show that match this profile as why not book guests the the audience will like. This keeps listeners loyal and everybody appreciates strong ratings.
Once you know about your target media's audience preferences you can tailor your pitches to match what they would be looking for in a guest. The media has a responsibility to book guests that match their profile and that makes perfect sense. One way to blacklisted from the media is to blast a press release all over the media without targeting. Imagine thousands of authors doing this can and you can see why the media is resistant to working with anyone who does not respect their time and the booking protocol. This is why publicists can come in handy as they know not to alienate themselves from the media by pitching without respecting the media's time. Only pitch to the media that has a profile that matches your book's subject matter. Now, that's good book marketing the media will appreciate.
No worries, you can find a firm that will work well for you. First thing is to start by searching on keywords that seem to work for your publicity objectives. You can then review the search engine results to find the best publicist for your goals. These days, PR firms tend to specialize. Some book online media, some are great with blog tours while others specialize in book radio talk show campaign. Be sure to understand the specialty of the publicity firm so you can decide if working with the firm is a good fit for your objectives. Always ask the question about what will you get for your money and what are the guaranteed deliverables, if any. At our firm. we offer guaranteed deliverables, meaning you get what you sign up for, it's in the Contract. One word you want to be on the lookout for is that the PR firm will "try" to get you booked. No. The idea is to get you booked, not "try". At our firm, we go out to the media with the intention of getting you booked on the media that makes the most sense for your goals, topic and credentials.
The barriers to entry are not strong in the book marketing sector allowing many unqualified or low qualified individuals to enter the publicity industry. They can just buy a media list and say they are a publicist. The barriers to entry are low, but the price the client pays is high. It takes years of experience working with the media and building up a strong brand name for a PR firm to garner the respect and attention of the media. This is what it takes to book the most advantageous and influential media opportunities for clients. New publicists face barriers to entry with the media as their name brand is not familiar to them and they are just so many of these new PR firms sprouting up. This business operates on trust, competence and experience. To get the media that is meaningful to your book marketing working with an experienced and highly branded publicity firm is always best.
The answer is an easy one. If no one knows about your book, how can they buy it? Book marketing is essentially about sharing the info about your book to your marketplace so your readers can decide if your book has any value to them. If the answer is yes, a certain percentage will buy your book and you will enjoy books sales.
You have an audience. They are listening to you. They are building a relationship with you and deciding if the like you and want to know more. If so, bingo, you might have a book sale.
For example, if you are booked on a radio talk show you will be reaching tens of thousands of listeners and if you build up a relationship with them during the interview and your topic is something that resonates with them, there is a likelihood of you making a sales. What helps with building a relationship with your audience? It's media training. An established media trainer with a history in the business knows how to create a bond with the audience and can show you how to create a relationship with the audience as well. No one likes to be sold. So you'll learn how to have an interesting discussion about the subject matter and how to mention your book when it is appropriate. You will lean how to make the mistake of thinking that the interview is all about you selling books. This line of thinking will stunt your creativity and negatively impact the quality of the interview. It's better to enjoy the process, know your guest skill set and messages and set off on your journey without regard for how many books you will sell. There are more deliverables than just books sales when marketing a book. And with so many authors each vying for a sale, getting a sale, is quite a task. But once again, there are more deliverables than just sales.
That is the question to ask. Choose a PR firm with a proven expertise in providing results in the media you would like to have. Many authors come back to us after working with us to tell us about all the wonderful things that happened to them - new clients, new contacts, major media to put on their media bio and website. In fact, on our home page you can click on the link to the real stories and enjoy the author telling what it was like to work with our firm and about all their successes, in their own words. It's powerful. Be sure to ask about the PR firm's area of expertise and history of success. Choose the firm that can demonstrate a consistent ability to get their clients booked on the media.
A lot of business experts want to get booked on the major media including those listed above. The strategy is to find a publicist who is actively booking those media outlets (but remember, you also have to qualify for those outlets in terms of credentials, expertise, media experience and how well your point of view fits into the segments these shows feel will match the profile of their show). Keep in mind that these top TV shows are among the top media in the country and to get booked on these shows that author and/or guest must have plenty of media experience at very high levels of media, such as major print, radio talk shows experience and online media that would mirror the high quality of the major shows. In TV, as in all media, the numbers matter. The number of visitors, the number or readers, the number of viewers. The competition for these high level media placements is intense as they are so powerful. Working with an established and respected publicist who regularly books the outlets is key. Annie Jennings PR is a highly qualified PR firm for booking the major media and will help you qualify for the media outlets that fit in with your marketing and growth strategy.
The bookers must book the most qualified expert, the most experienced, the most able to handle the segment well, very well. Annie Jennings PR is a trusted provider of high qualify experts, commentators and guests on these shows as this firm prepares the author properly to excel on the show. The producers know that booking an Annie Jennings PR creates certainty that the expert will be developed to the high level they need for the show. It's just a given. Successful book marketing is a strategy - loaded with the firm's experience and relationships. This become intellectual property. You'll want to work with the firm with the most intellectual property. Why work with a PR firm where they use their work with you to pay for their learning . Work with Annie who knows how to excel for you. Remember, there is lots of proof of concept on Annie's skill set in her real stories. Just return to the home page and click on the real stories link. You will enjoy publicity clients telling their stories of success and they come from all different walks of life. Annie knows what to do with each client once she knows your goals. Others tell her she has the blink factor. She instantly knows why you are good.
Create a strong publicity and media outreach PR strategy. You will need to have a comprehensive approach that touches upon a myriad of outreach strategies. These venues include book parties, events, lectures, speeches, talks at organizations, clubs, businesses and more. You can also go national and get booked on radio talk shows, TV shows, in newspapers and as the contributing expert on major online media sites. But book marketing for sales takes a lot of work. With so many books available now via print on demand and self publishing everyone is competing for sales. Getting up close and personal with you audience is a great way to build a relationship and showcase your knowledge, expertise and point of view. If this resonates with your listener, viewer or reader, you may have a sale. But so much goes into the actually process that include factors outside of a publicist's control such as the price of the book, availability of the book, quality of the writing and even the title and sub-title. That's why Annie recommend you hire professionals who offer a history of success with at least 5+ years of experience to help you make the choices you will need to make to stand out from the rest of the millions of books available with the authors all wanting the same thing. Sales.
It's a given now that you book has to also be an e-book if not just an e-book. The growth rate of e-books is exceptional at the moment. They are just taking off as more phones and other devices reach the marketplace that allow the reader to simply read your book on their phone or tablet. After a while, even though the reader thought they would never adjust to reading a book on a device, they will adjust and have. it just gets easier to get the e-book. And it also satisfies the consumer urge to want it, buy it, have it . . . instantly. Now, it's time to publish your book in e-book form. Learn all you can about publishing an e-books from the production to distribution and use this form of publishing to add to your already growing book marketing strategy. Seems like so much to do, right? I know, as a publicist, I can spend all day creating the perfect segment designed to get the booking. I am only imagine an author trying to coordinate all of the book marketing strategies in play in the be everywhere at all times model of marketing. I can only say, hire people who you can to help, but do not hire those who say they will "try" to help you but still want to be paid regardless of the outcome as that can be a recipe for a disaster. Hire those people who guarantee their work as Annie Jennings PR does.
It's not as hard as you may think. The trick is not to look self-published or print on demand. Look professional. Can the media spot an amateur? You bet! The media has a keen eye and of course, has to be responsible in their position of booking the high quality credentialed guests that have a voice that is socially relevant. The media is not so much interested in whether you self published your book but more interested in what you have to offer. But now that self-publishing is an accepted form of publishing a lot of media will accept you book as it is as I have found that the media is more interested in what you have to contribute, your credentials, your area of expertise than who published your book.
The radio, TV, print and online media outlets and the producers like to review the author's bio. The like to see an established media bio with a rich history of the author appearing on other top notch media outlets. And they like when you prove it with links to the media mentions. Sometimes a print on demand author or a self-published author may not have a platform built up in the areas they need for a positive media evaluation. Even the author's social media matters and of course the quality and age of the website. But don't worry, even if you are in start up mode. Our firm, Annie Jennings PR, works with all levels of authors mentoring them on their way up the media ladder.
Well, it is not as easy as may authors would like due to the number of other authors who are pitching the media at the same time. The idea of pitching yourself to the media is high stress. First you have to get through to the person you are calling and have your pitch developed so you can move right through it. Nowadays, it's almost impossible to even get your phone call to the media answered. Everyone is just so busy. But keep this in mind if you do get through to your media contact: Your pitch call is an audition. If you sound shy, uncertain and stumble over your words, the producer will think you will be shy, uncertain and stumble over your words on the air and will not book you. They many even have to hang up as they already know you are not right for their media outlets. Your successful strategy depends upon your development of strong presentation and communication skills and a certainty within yourself that you would make a great guest.
When in doubt, hire a PR firm. Seriously, if you doubt that you are ready for media your concerns will show in your presentation style and the media can sense this and avoid working with you. Preparation, practice and media training can help you tremendously. Our PR firm mentors you all the way to as far up the media success ladder you can go. And why not? We want to see you succeed. We want you to enjoy every minute of your publicity outreach. We love when you are successful.
Find out how you can get booked on radio talk show interviews in the top, most influential cities, markets and radio shows in the major markets and nationally syndicated radio talk shows and radio talk show networks. Share your message with people everywhere, create national expert status and enjoy the process of helping others with your work. If you focus too much on book sales, you might be disappointed and this is not the goal. Enjoy, share and find meaning in helping others and book sales could happen to you.
With Annie, you get unlimited media training in your radio talk show campaign. You will learn the skill set you need to be a high quality guest that the show loves and so do the listeners. It's easy to be a great guest. It's a strategy and skill set anyone can learn. Annie's radio talk show campaign includes unlimited media training conducted by an award-winning former news producer and booker who certainly knows what the shows want and can teach you how to offer a high quality, content rich interview that is good for the show, the audience and for the author too.
Many authors go local to sell books that is, they hold local book signings and throw a launch party. They have told me that this can result in other opportunities such as local speaking events.
WORK WITH A PUBLICITY PROFESSIONAL: Annie Jennings PR, Book Marketing Expert: Annie Jennings PR is a branding, publicity and media strategy firm that works with lots of national media TV shows, radio talk shows, news media online, newspapers and magazines including CNN, FOX News, MSNBC, TODAY, TIME Magazine, US News & World Report, The Street, AOL.com, YAHOO.com, MSN.com, Redbook, Cosmopolitan, Woman's World, Woman's Day, Ladies Home Journal, Men's Life, Wall Street Journal, Washington Post & many more media outlets.
Why does it seem so hard? It's because there are so many ways to reach your reader and there are so many ways for the reader to be distracted from you. Plus the print on demand and self-publishing industry has grown tremendously and still in increase as more business and people use writing books as a marketing tool. It won't get easier.
But you can be more successful at it. It might be hard but it first takes a high quality book, socially relevant subject matter, credentials to back up your point of view. Next, it takes being seen and heard by your target marketing using marketing strategies such as appearing on radio talk shows, TV shows, in major print online and in newspapers and magazines. Next it takes a publicist. One who knows the industry and is driven to help you success. Who's that? No question it's Annie Jennings PR. Just listen to their real client success stories on the home page where new clients come to Annie with a dream. They tell her what they want. And then listen for what actually happens to them in the world of PR. Success? You bet? Why? Annie and her team bring tremendous experience to your marketing plan. They know who and when to approach the media on your behalf. They know how to get you ready and they do. They have a powerful and influential brand. If Annie Jennings PR is behind you, then you must be good.
Effective book promotion starts by knowing how your book fits into the socially relevant issues of our time and how you qualify to discuss these issues. One way to increase your ability to get media attention is to blog about the current issues. This way you build up a history of commenting on socially relevant, current news stories so that the media can get an idea of your point of view. If your book is fiction, it's important to discover the underlying theme of your book and how it relates to society.
It is possible for authors to market their own books but it's critical to learn the skill st that helps you create savvy press materials that get the attention of the media. Throw a book launch parties, hold speaking events where you can offer your book for sale via "back of the room" sales, place your book in the independent book stories in your area, schedule book signings at these stores as well, join a book club and lots more. The trouble spot with authors in trying to reach the media.
That's right, have a nice big book launch party where you introduce your new book. You will make lots of sales, and don't forget to sign each one! Your readers will love the chance to meet you and perhaps even get a great idea of starting a book club with their first choice? Your book! As I mentioned earlier, holding a book launch party and help you get local recognition and if you are in business within the community this can also help market your business. Many businesses are writing books as another touch point with their valued community. I would recommend writing a book as part of your overall marketing strategy but not the entire marketing strategy. You need numerous touch points with your target audience.
Speaking events are hot. Many authors eagerly go after them as a revenue source and a new client procurement strategy. They are the most sought after publicity opportunities as the audience is right there, in front of you and getting the chance to experience you. If you give a great talk or presentation, the next thing you know they very interested in buying your book. It's one of the most important ways to market a book. Authors generally have their books available for sale at the event and report success in that area. Many in the audience would like to buy your book if they enjoyed your speaking event so why not have it available? It's only fair to the audience as they look forward to reading more of your work.
Now this is a marketing and publicity strategy that will be easier for authors as local bookstores seem to enjoy supporting their local authors. Plus book signings bring more foot traffic into their stores as well. Be sure to set up book signings for your new book at your local book store and create a fun event. Be sure to use social media to invite everyone along with personal phone calls. It's not easy to get people to come to an event as everyone is usually so busy so make it appear a lot like a party. However, keep in mind, to always prepare, always know why someone should buy your book. Know the answer to the question your reader may ask - what's in it for me?.