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Book marketing allows you to achieve the media placements of your dreams and with the right publicity strategy you may find yourself landing on the major and influential media.
Marketing a book takes lots of time, energy and dedication. Some of your book marketing you can do yourself, but some of it, the professionals can do for you. In fact, it's a great idea of hire people who have talents in a variety of areas to help you.
POWERFUL BOOK MARKETING TOOLS ARE THE SECRET TO GOOD BOOK MARKETING: The right publicity tools are key to your book promotion efforts and can make the difference between success and failure. But what do you need to get ready for your book marketing efforts?
Before your pitching call to the media such as a radio show in your local city, create the book marketing materials you will need such as a current author website. This website should showcase your book, have a book trailer that reveals the message of the book and the deliverable to the reader, a press release that contains all of the relevant information the media will need should they decide to work with you, fully loaded media kits, a video demo of you on recent TV Show or audio demo of you as a guest on a radio talk show. Your media kit should contain a question and answer section, a short, media and long form bio, links to your social media and a list of any other media you have done. Keep in mind the more prepared you are via your website the more the media will want to say yes to you. Always be ready. If you website needs updating, do it right away as you may never know what opportunities have passed you by.
The idea is that once you capture the media's attention with your initial book PR strategy, you have to act fast to keep it because the media moves quickly. They will give you a call, ask for more info, go to your website and ask for your point of view and why you are an expert. Don't be surprised at direct questions. The media just needs the info. They might even ask a direction question such as "why are you qualified to discuss this topic?" and they just really want to know. It is easy for anyone to use the word expert when describing themselves to the media will be searching for proof of concept that you really are an expert. Credentials, experience and other media placements will all work in your favor.
That's right, all successful publicity strategies begin with a vision. What do you want for yourself? Most authors will answer they want to experience the joy and satisfaction of being able to share their message with people all over the nation or world. That's possible using the wide variety of media available now that includes being booked as a guest on radio talk shows, on TV shows, in print media and in the many online media outlets.
Many authors have learned through experience that book sales are the exception these days and not the norm. Of course, an exception is when the author is able to offer their books after they do a presentation to a group or sell their books in bulk to an business or company that can use their book for training or for a perk to their customers. Authors report lots of sales from their speaking events and have noticed that appearing in other media has led to more opportunities for speaking or consulting and even book sales. So although book sales are hard to come by in this competitive market place with the self-published authors continuing to grow, when you connect with your target audience, opportunities can come your way. Always think of your media as outreach. You may not know where your next big opportunity will come from so it's good to load up your publicity and marketing strategy with a variety of media.
The next step in is to make the vision come true. But again, the market is crowded especially in the self published venue as this sector continues to grow year after year as many authors, experts and speakers add a self published book to their marketing strategy. They use it to get the word out because as we know, you don't know where your next opportunity will come from so a book makes perfect sense as it could fall into the right hands. You may not be able to predict the outcome of your marketing strategy but you certainly can play the game. As we like to say at our PR firm, be everywhere at all times. I know, easier said than done, but get out there, stay current and seek the advice of a professional publicist to get your best results. With so many authors pitching the media, established publicists have a nice advantage and usually a long-term relationship with the media. Their judgment is respected, therefore, their clients will be well-received by the media for an initial evaluation. Also, a publicist will not risk their reputation by pitches outside the established protocol for the industry.
Never be afraid to invest in yourself and be sure to ask about deliverables. We like when new clients ask "what's in it for me?" meaning what will they get for their money? Our our PR firm, we offer the #1 radio talk show campaign with a guarantee of performance and unlimited media training so you can be a great guest. Our contract says that if we don't perform according to the agreement we don't keep or take your money. Nice, right? Our firm is highly respected by authors for being a firm that keeps their word and backs their products.
Get started. You have to start somewhere right? So begin in your home town. Have a book party to launch your book and set up speaking events. These starter events get your book PR going and build confidence. Perhaps you can offer a presentation to a local business or organization. Start networking with the people you know to discover your local opportunities.
One of the biggest mistakes authors make is to blast the media with a generic press release and this can be a lot like spamming the media. They do not like pitches like this. It is better to target the media you are interested in and create materials that match their profile. Remember, each media outlet has a profile and a demographic. Once you know about their audience you can tailor your pitches to match their profile. The media has a responsibility to match guest that match their profile and that makes perfect sense. One way to blacklisted from the media is to blast a press release all over the media without targeting. Imagine thousands of authors doing this can you can see why the media is resistant to working with anyone who does not respect their time and the booking protocol. Only pitch to the media that has a profile that matches your book's subject matter. Now, that's good book marketing the media will appreciate.
No worries, you can find a firm that will work well for you. First thing is to start by searching on keywords that seem to work for your publicity objectives. You can then review the search engine results to find the best publicist for your goals. These days, PR firms tend to specialize. Some book online media, some are great with blog tours while others specialize in book radio talk show campaign. Be sure to understand the specialty of the publicity firm so you can decide if working with the firm is a good fit for your objectives. Always ask the question about what will you get for your money and what are the guaranteed deliverables, if any. At our firm. we offer guaranteed deliverables, meaning you get what you sign up for, it's in the Contract. One word you want to be on the lookout for is that the PR firm will "try" to get you booked. No. The idea is to get you booked, not "try". At our firm, we go out to the media with the intention of getting you booked on the media that makes the most sense for your goals, topic and credentials.
The answer is an easy one. If no one knows about your book, how can they buy it? Book marketing is essentially about sharing the info about your book to your marketplace so your readers can decide if your book has any value to them. If the answer is yes, a certain percentage will buy your book and you will enjoy books sales. Think of each publicity event as an audition for the sale. For example, if you are booked on a radio talk show you will be reaching tens of thousands of listeners and if you build up a relationship with them during the interview and your topic is something that resonates with them, there is a likelihood of you making a sales. What helps with building a relationship with your audience? It's media training. An established media trainer with a history in the business knows how to create a bond with the audience and can show you how as well. No one likes to be sold. So you'll learn how to have a discussion about the subject matter and mention your book when it is appropriate and avoid thinking the interview is all about you selling books. This line of thinking will stunt your creativity and negatively impact the quality of the interview.
Another way to look at this question is who is the publicist or book publicity firm that can help me reach my goals and objectives? That is the question to ask. Choose a PR firm with a proven expertise in providing results in the media you would like to have. Many authors come back to us after working with us to tell us about all the wonderful things that happened to them - new clients, new contacts, major media to put on their media bio and website. In fact, on our home page you can click on the link to the real stories and enjoy the author telling what it was like to work with our firm and about all their successes, in their own words. It's powerful.
Then find a publicist who is actively booking those media outlets (but remember, you also have to qualify for those outlets in terms of credentials, expertise, media experience and how well your point of view fits into the segments these shows feel will match the profile of their show. Keep in mind that these shows are the among the top media in the country and to get booked on these shows that author must have plenty of media experience at very high levels of media, such as major print, radio and online media that would mirror the high quality of the major shows. In TV, as in all media, the numbers matter. The number of visitors, the number or readers, the number of viewers. The pressure is tremendous.
The bookers must book the most qualified expert, the most experiences, the most able to handle the segment well, very well. Annie Jennings PR is a trusted provider of high qualify experts, commentators and guests on these shows as this firm prepares the author properly to excel on the show. The producers know that booking an Annie Jennings PR creates certainty that the expert will be developed to the high level they need for the show. It's just a given. Successful book marketing is a strategy - loaded with the firm's experience and relationships. This become intellectual property. You'll want to work with the firm with the most intellectual property. Why work with a firm where they use you to learn. Work with Annie who knows how to excel for you. Remember, there is lots of proof of concept on Annie's skill set in her real stories. Just return to the home page and click on the real stories link. You will enjoy publicity clients telling their stories of success and they come from all different walks of life. Annie knows what to do with each client once she knows your goals. Others tell her she has the blink factor. She instantly knows why you are good.
Create a strong strategy. You will need to have a comprehensive approach that touches upon a myriad of outreach strategies. These venues include book parties, events, lectures, speeches, talks at organizations, clubs, businesses and more. You can also go national and get booked on radio talk shows, TV shows, in newspapers and as the contributing expert on major online media sites. But book marketing for sales takes a lot of work. With so many books available now via print on demand and self publishing everyone is competing for sales. Getting up close and personal with you audience is a great way to build a relationship and showcase your knowledge, expertise and point of view. If this resonates with your listener, viewer or reader, you may have a sale. But so much goes into the actually process that include factors outside of a publicist's control such as the price of the book, availability of the book, quality of the writing and even the title and sub-title. That's why Annie recommend you hire professionals who offer a history of success with at least 5+ years of experience to help you make the choices you will need to make to stand out from the rest of the millions of books available with the authors all wanting the same thing. Sales.
It's a given now that you book has to also be an e-book if not just an e-book. They are just taking off as more phones etc reach the market that allow the reader to simply read your book on their phone or table. After a while, it just gets easier to get the e-book. And it satisfies the consumer urge to want it, buy it, have it . . . instantly. So, learn all you can about e-books from the production to distribution and use this form of publishing to add to your already growing book marketing strategy. Seems like so much to do, right? I know, as a publicist, I can spend all day creating the perfect segment designed to get the booking. I am only imagine an author trying to coordinate all of the book marketing strategies in play in the be everywhere at all times model of marketing. I can only say, hire who you can to help, but do not hire those who say they will "try" to help you but still want to be paid regardless of the outcome. Hire those who guarantee their work as Annie Jennings PR does.
Can the media spot an amateur? You bet! The media has a keen eye and of course, has to be responsible in their position of booking the high quality credentialed guests that have a voice that is socially relevant. The media also likes to see an established media bio with a rich history of the author appearing on other top notch media outlets. Sometimes a print on demand author or a self-published author may not have a platform built up in the areas they need for a positive media evaluation. Even the author's social media matters and of course the quality and age of the website.
Your pitch call is an audition. If you sound shy, uncertain and stumble over your words, the producer will think you will be shy, uncertain and stumble over your words on the air and will not book you. Your successful strategy depends upon your development of strong presentation and communication skills and a certainty within yourself that you would make a great guest.
If you doubt that you are ready for media your concerns will show in your presentation style and the media can sense this and avoid working with you. Preparation, practice and media training can help you tremendously.
Find out how you can get booked on radio talk show interviews in the top, most influential cities, markets and radio shows in the major markets and nationally syndicated radio talk shows and radio talk show networks. Share your message with people everywhere, create national expert status and enjoy the process of helping others with your work. If you focus too much on book sales, you might be disappointed and this is not the goal. Enjoy, share and find meaning in helping others and book sales could happen to you.
With Annie, you get unlimited media training in your radio talk show campaign. You will learn the skill set you need to be a high quality guest that the show loves and so do the listeners. It's easy to be a great guest. It's a strategy and skill set anyone can learn. Annie's radio talk show campaign includes unlimited media training conducted by an award-winning former news producer and booker who certainly knows what the shows want and can teach you how to offer a high quality, content rich interview that is good for the show, the audience and for the author too.
WORK WITH A PUBLICITY PROFESSIONAL: Annie Jennings PR, Book Marketing Expert: Annie Jennings PR is a branding, publicity and media strategy firm that works with lots of national media TV shows, radio talk shows, news media online, newspapers and magazines including CNN, FOX News, MSNBC, TODAY, TIME Magazine, US News & World Report, The Street, AOL.com, YAHOO.com, MSN.com, Redbook, Cosmopolitan, Woman's World, Woman's Day, Ladies Home Journal, Men's Life, Wall Street Journal, Washington Post & many more media outlets.
Why does it seem so hard? It's because there are so many ways to reach your reader and there are so many ways for the reader to be distracted from you. Plus the print on demand and self-publishing industry has grown tremendously and still in increase as more business and people use writing books as a marketing tool. It won't get easier.
But you can be more successful at it. It might be hard but it first takes a high quality book, socially relevant subject matter, credentials to back up your point of view. Next, it takes being seen and heard by your target marketing using marketing strategies such as appearing on radio talk shows, TV shows, in major print online and in newspapers and magazines. Next it takes a publicist. One who knows the industry and is driven to help you success. Who's that? No question it's Annie Jennings PR. Just listen to their real client success stories on the home page where new clients come to Annie with a dream. They tell her what they want. And then listen for what actually happens to them in the world of PR. Success? You bet? Why? Annie and her team bring tremendous experience to your marketing plan. They know who and when to approach the media on your behalf. They know how to get you ready and they do. They have a powerful and influential brand. If Annie Jennings PR is behind you, then you must be good.
Effective book promotion starts by knowing how your book fits into the socially relevant issues of our time and how you qualify to discuss these issues. One way to increase your ability to get media attention is to blog about the current issues. This way you build up a history of commenting on socially relevant, current news stories so that the media can get an idea of your point of view. If your book is fiction, it's important to discover the underlying theme of your book and how it relates to society.
It is possible for authors to market their own books but it's critical to learn the skill st that helps you create savvy press materials that get the attention of the media. Throw a book launch parties, hold speaking events where you can offer your book for sale via "back of the room" sales, place your book in the independent book stories in your area, schedule book signings at these stores as well, join a book club and lots more. The trouble spot with authors in trying to reach the media.
That's right, have a nice big party where you introduce your new book. You will make lots of sales, and don't forget to sign each one!
Speaking events are the most sought after publicity opportunities as the audience is right there, experiencing you. If you give a great talk, next thing you know they are buying your book. It's one of the most important ways to market a book.
Set up book signings at your local book store and create a fun event. Be sure to use social media to invite everyone along with personal phone calls. It's not easy to get people to come to an event so make it appear a lot like a party.