How to use publicity to gain a significant competitive advantage.
How do our most successful authors, experts and speakers think about their publicity strategy? Now this is the big secret. And I will share it in the story below.
One of our real clients shares his principle of investing in himself and along with publicity strategy. This is what he says and the link to his real story follows:
“When you pick a PR firm, you have to understand how TV and radio work. Annie Jennings helps you do that and provides a way to use this media as part of a greater business strategy. Publicity with Annie Jennings is much more than just placing you on TV or radio, it enhances your business growth and allows you to realize a potential that in many cases, you would not have been able to reach without that publicity”.
He adds, “in the consultancy world, it’s very important to have a reputation and your reputation is enhanced by media presence”.
You can listen to his real story told in his own words right here:
Invest in publicity assets to add value and opportunity to your brand
This is why investing in publicity assets offers a tremendous advantage over just plunking down money on any old publicity plan hoping for a miracle outcome.
There are no miracle outcomes. There is just a careful planning of a PR strategy that is implemented accordingly. The plan should be specifically designed for your intended outcome and become the result of an investment in yourself and again, not just careless spending with no advance knowledge of the outcome.
And yes, I hear from a lot of authors who did just that – plunked down the money thinking that what was offered was a good deal for them. But no, at the end of the day, they report that nothing meaningful happened for them.
What went wrong? The error starts at the very beginning. With that first question we talked about in the first email. The question that has to be answered before you work with anyone is “what is in it for me”?
Again, no miracles here. Just strategic planning that fits with the situation presented. The facts are the facts. The idea is to use the facts in a way that expands your presigue, influence and clout to your highest advantage.
And that is the big secret of publicity that the savvy buyers know
And that’s why they are with our PR firm. Because we know that secret too. In fact, we developed this way of thinking about publicity for our clients.
Some people want to succeed by magic. However, what is needed is a developed marketing strategy that is constantly in motion that includes seeking out the highest status, most prestigious media and publicity placements for which you can qualify. Annie builds up her clients to reach their highest potential given the fact as they present themselves.
Wouldn’t you rather have this specialized attention and proven formula than just any old publicity plan?
For a personalized publicity power plan please contact me using this link below. Let me know you are a subscriber too!
Let me know using this link that you would like to talk: https://www.anniejenningspr.com/expert-signup.html
All Heart! Annie
Annie Jennings PR 908.281.6201
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About Annie Jennings PR
Annie Jennings of the national publicity firm, Annie Jennings PR, is a highly acclaimed national publicist whose outstanding vision & insight have revolutionized the publicity industry. Annie Jennings PR’s clients appear on all of the top national media including FOX News, CNN, CNBC, Today Show & lots more. Annie offers the famous big show, big city radio campaign the includes a performance guarantee and unlimited media training as well as the pay for performance publicity model for TV, online media and print.
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