How to find the perfect PR firm for your publicity.
Wouldn’t it be nice to be able to see the future before you made your choices? If only! But all we have to go on when making our publicity firm choices is the information we can gather about the firm such as what they book and what their clients are saying about them, and at the end of the day our gut feeling, that is, which choice feels right to us.
Not all publicists specialize in the type of publicity that works for you.
Over the years, PR firms have discovered through their own experiences what type of PR they like to provide and then tend to specialize in that area. With this in mind, the most revealing question you can ask your potential PR firm would be “what is your specialty? Where do most of your PR accomplishments fall (in booking radio talk shows, TV shows, in print or major online media)?” Pay attention to the answer as it is your guiding light in the sea of publicists available via an interest search. At first, the firms may all seem the same but with you asking the right questions, they will define themselves with each response.
People will continue to do what they have always done and that is true in the publicity world as well.
At our firm, our marketing, publicity and promotion specialty is providing radio talk show interviews in the top most powerful cities in the USA, interviews on the local, regional and nationally syndicated TV shows and on the high-powered online branded media sites that reach millions daily. So that answers your first questions about specialization and history of booking accomplishments. Okay. good. If that is what you are looking for in your promotional outreach, you are heading in the right direction.
Finding the perfect publicity match!
But what if you wanted book reviews? Then you would have to find a match with a firm that regularly and continuously provides book reviews. Be sure to ask the PR firms you are speaking with about your publicity if they can pursue book reviews for you. If no, take a note. You can always hire more than one person for the areas not covered by the PR firm you wish to hire. To be successful, the idea is to hire your publicity firm to provide services in their area of expertise and hire others to fill in the gaps.
Publicity outcomes vary with the level of experience and professionalism of the publicists.
At our firm, our professional publicists have a tremendous amount of experience and have developed long standing, in-depth relationships with the media. Our firm also specializes in booking authors and experts in the traditional media that includes bookings on TV shows in any city is the U.S., radio talk show interviews where the guest appears live via telephone to the standing room only audiences of the listeners, and in the major online media outlets that are the big-brand leaders in their field with millions of unique visitors a day. Don’t worry, your campaigns come with unlimited media training so you are prepared, confident and media savvy when your opportunities come rolling in.
Why you should hire a publicity pro with tons of experience.
This is not as easy as it sounds. At Annie Jennings PR, we provide the media with a strong match in media guest or expert that fits the profile of their media outlet. First, we build up a client using our time-tested PR strategy so they can qualify for bigger and bigger media and reach their highest levels of potential with the media.
Not all publicity firms know how to do this or even know the strategy exists.
There are so many new PR firms out there because the barrier to entry is non-existent. Anyone can put up a shingle and buy a media list. So what I will tell you is this – and this could be the best advice you will receive – buyer beware. That’s right. Take on the responsibility of choosing the right PR firm as seriously as you would any choice the could change your life. Ask the right questions and then put your experienced, professional team together so 1) your eggs are not in one basket and 2) everyone is working in their talent areas and performing optimally for you.
Many of our clients have worked with other firms but they did not like the results. They wanted more for themselves. Although this situation could have been avoided by asking the #1 question all potential clients should ask (“what’s in it for me?”) as the answer usually will tell you if you have found your match.
Take Ken’s experience. He knew he wanted to be on TV. The big national shows.
Why? It would be a mega boost for his career.
But he worked with two other PR firms before he found our #AnnieJenningsPR company. The other firms were not able to develop a strategy that would lead to Ken being booked on the major national shows. In looking back, he realizes that he did not have the right fit with the other firms. Their strengths were elsewhere – not spot on in the direction he wanted to go. Luckily Ken did not give up. He realized he did not connect with just the right PR firm for his goals. Once Ken started to work we us we began building him up to where he would qualify for his ultimate objective. We worked our strategy. Ken approved.
Now, Ken is a regular on a national finance TV show and appears on other major TV shows as his area of expertise is needed. He reports rapid business growth and being a regular gives him the ultimate competitive business advantage. The other publicists did not know how to get him to the top. Annie Jennings PR did.
We like our publicity strategy.
It is personal to the author, speaker, expert and/or CEO and is high energy for us. Your initial call with me starts off with the question, “what would you like to accomplish?” Once I know where you want to go, I can determine if we are the right fit. If so, onward!
No monthly publicity retainers!
Ken also loved that he did not have to plunk down another expensive monthly retainer. Ken was offered our performance publicity contract that does NOT include monthly retainers. Our clients LOVE THIS! The nature of this agreement is that Ken would only pay for secured media events that actually take place. He would never have to pay for another PR firm for “trying” (the forbidden word at our firm) only to get a NO. He would only pay our agreed upon fee if we were successful in booking him according to our preset strategy – that’s performance publicity!
So now Ken has been a regular for a couple of years on his targeted TV show that is exactly right for his business growth model. You can listen to Ken’s story on our real stories of success page on our site where he tells you in his own words how it all happened for him. Want to listen to some real stories of client success? Real client success podcast posts.
Choose publicity wisely. Be a success story to yourself!
The moral of the story is not to give up. Your next experience can be a lot better. If Ken had given up, he would never have achieved his goals. He was not afraid to try again and of course, the performance publicity model appealed to him. No wasted money this time around!
#AnnieJenningsPR understands publicity.
Would you like to give it another try? I think at this point I have heard it all so nothing will surprise me. But I think everything can be fixed. Some people call me “the fixer” which could be true. I can just see your potential and I know the media so well that I can tell in advance if our publicity firm can make things work out for you.
- #1 Big Shows Radio Talk Interview Campaign With Unlimited Media Training
- TV Bookings, Print & Major Online Bookings
- Famous Performance Publicity Program For TV, Print & Online Media
- #1 Most Powerful Radio Campaign Your Money Can Buy
- Performance Guaranteed Publicity With Guaranteed Deliverables
About Top National Publicity Firm Annie Jennings PR
- Annie Jennings of the national PR firm, Annie Jennings PR, is a highly acclaimed national publicist is dedicated to producing media outcomes that have the potential to significantly impact her client’s careers.
- Annie offers performance guaranteed publicity for radio talk shows, TV bookings in any city including Boston, NYC, Washington DC, Chicago, Dallas, San Francisco, Los Angles, San Diego and more.
- Annie Jennings PR books the major online media with the time-honored big brand names that have millions of unique visitors per month. The big ones!