Real client publicity, promotion and marketing story!
In this real story publicity podcast, we are speaking with Licensed Healthcare Executive and Nursing Home Administrator, Dan Stockdale, who was featured by ABC News, Yahoo Finance, WebMD and more. Dan was heard coast to coast on more than 1,500 radio stations during his #1 big city national radio campaign! This included top stations in top markets such as Chicago, Philadelphia, San Francisco, Houston, Denver, Seattle, Miami, Vegas as well as SIX National radio shows.
Publicity Story: Work With Annie. It Will Be The Best Thing You Have Ever Done For Your Career
Dan, have you seen publicity and outreach benefits while working with Annie on your promotion?
Dan says: Yes, I have seen a lot of increase in website activity and one of the metrics I use is the profile views on LinkedIn as that is where I get a lot of my new business. I have seen a very large increase of 300-500 percent in profile views while doing the media campaign.
Why did you choose the #AnnieJenningsPR Publicity firm to provide promotion and media outreach?
It’s funny because Annie and I have been in contact for many years and I have never pulled the trigger. I have worked with other PR firms and had lackluster results. Finally, I got an email from Annie and WOW, right out of the gate it was overwhelming PR. You guys did too good of a job. Not to diss on other firms, but there were companies that I gave monthly retainers to and I got nothing and here you guys are and within 24 hours I have about 5 national bookings. You exceeded my expectations!
Dan, tell us about working with the Annie Jennings PR team of professional publicists?
You were there with me from the very beginning and before my first appearance. It’s been nothing but a pleasure in creating a successful campaign.
Annie offers free unlimited media training with her radio campaigns. How did that benefit work out for you?
Yes, I was very prepared. I think that was one of the nice things.
Number one, you guys provided it at no extra charge. The media training was not an upsell kind of thing. Secondly, you made sure that I was totally prepared for my first interview. We went through the basics of the interviews and then we did a mock interview. We spent about one hour going through the radio interview process and what to expect while on the shows. I felt extremely prepared for that first media appearance.
Dan, what would you say to others thinking about working with Annie Jennings PR for their publicity goals?
Quit thinking, start doing. Do it!
I think a lot of people are really hesitant with some publicity firms because you hear the horror stories, you know, the “I got nothing for my money” stories.
With Annie, there is nothing to be hesitant about. The Annie Jennings PR team delivers and delivers immediately. If somebody is thinking about it, just do it. It will be the best thing you ever did for your career.
To learn more about Dan Stockdale and the great work he does, please visit www.DanStockdale.com
