When you are being consider for the big opportunities with the leaders in their field they evaluate your platform. And what do they see?
- Lots of experience? Good!
- Were you a guest on other TV shows in the bigger markets? Good!
- Where you a contributing expert or author in some major big brand media outlets? Nice!
All of these factors contribute to your authority status and that is what is in demand now. The people who have risen to their highest levels of achievement and are still active is attractive to other seeking to book the best or offer opportunities to the best.
This TV interview has a good, well-defined topic and flow. Watch to see what it takes to create a great segment idea.
Watch our client on KDFW Dallas FOX TV discussing his new book,”Who’s in Your Room? The Secret to Creating Your Best Life”. He is featured above in the video of his appearance on the show.
Take notes on the TV show – the host, the guest, the questions.
Note how the show makes the segment shine from showing the book, to the banter, to the topic, to the overall look and feel of the segment, including how the author if identified in the intro and in the chyron at the bottom of the screen. All in all an excellent job to study for yourself to learn.
Ladder strategy to the rescue!
Why does Annie’s Ladder Strategy work in so many scenarios? Because it is designed to help the author or expert build to their highest levels of success. But first you have to build up. You just need to learn how the media works and development a skill set.
Get booked on TV shows.
And fun will follow, you can repurpose and share your video all over your social media and website to let others enjoy you, your content and learn about your book.
Is now your time for major media?
Check in with Annie Jennings PR of the top national booking firm that is famous for NO RETAINERS. You just get the media placements that you feel are meaningful and valuable to you. Just click on the link and we will be on our way to talking about what type of publicity strategy can work for you specific goals. Talk soon! A
Annie Jennings is top national publicist working with authors and speakers to help them be the best they can be. Her media campaigns are designed with the authors and experts in mind. Your radio publicity campaign includes unlimited media training. This is so valuable to your overall growth and development. You will learn how the media works, how to prepare and how to promote your book or interests during the show. Lots of good, free, preparation takes place our firm so you can excel.
Annie believes “authors and experts should have access to the magnifying impact of the media. But first, they need to develop a message of value to their audience.”
Annie says “I believe speakers and experts should be able to access the powerful media, such as radio talk shows and TV shows in various cities. They should not be kept out of the media because it’s just too expensive to work with a PR firm that charge high monthly retainers. Authors just don’t have the money left for marketing after spending so much just publishing their book. At our firm, we offer great pricing and lots of perks. One of the most important perks includes our unlimited media training. You can have as much as you need to feel comfortable, savvy and confident for your interviews.