Book promotion podcast below on creating an Amazon bestseller
Today we are sharing another real story of success with guest Angelique Cooper McGlotten, author of Living Backward: The Gift of Hindsight in Building a Truly Significant Life which hit Amazon bestseller status.
Through Annie Jennings PR, Angelique appeared on nearly 40 radio stations. The stations include big media brands CBS Radio, iHeart Media, SiriusXM and ABC Radio in Los Angeles, NY, Atlanta, DC and more.
However, prior to working with Annie for her radio campaign, Angelique worked hard to make her book an Amazon book launch bestseller. Would you like to know how she did it? In this podcast, Angelique tells how she put together her Amazon bestseller strategy.
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Angelique answers the following questions on how she achieved her #5 Amazon bestseller status.
How much time did you put in before your book promotion launch to make a push for Amazon best seller status?
Several months of preparation and hard work went into the process. I did not have a team to help me with day-to-day tasks. However, I did have a professional quarterback, if you will, who guided me through every step of the process. Her knowledge and guidance were invaluable.
She created the majority of the visuals that I used in all of my social media campaigns, including Facebook and Twitter. The daughter I’m blessed with was also instrumental in creating some of these visuals. I also enlisted the services of a professional web site designer to create my web site and a visual/graphic artist to create the trailer for Living Backward.
Does the quality of the book matter for optimal promotion in terms of appearance, topic and content?
First, I had to have an excellent product, an independently published book that could stand up to any book published by a major house. It’s important to do things the right way and not cut corners. Also, I had to have in place a dynamic, user-friendly website.
A website with plenty of engaging content;
A website with a professionally designed logo, a “following” of people who represented my target audience; a team of ambassadors willing to help me get the word out about Living Backward. I also needed connections with key influencers, a captivating book trailer and a subscription form for subscribers. Plus, a free ebook for give away; a free or missing chapter from the book to pique people’s interest.
Importantly, how did you develop your social media communities?
With a lot of time and plenty of hard work. Facebook and Twitter were the two platforms where I chose to concentrate most of my efforts. When I got serious about using Twitter to get the message of Living Backward out, I had about 30 followers. My goal was to have 3,500 followers by the book launch. I hit this goal a full week ahead of schedule. So I grew my following from 30 to 3500 in about three and a half months.
Social media mattered to me.
Initially, I spent roughly two to three hours a day on Twitter both connecting and engaging with people who would resonate with the message of Living Backward. But here’s the thing. When a regular person first gets on Twitter, no one knows you’re there. It takes time to find your voice so that others know who you are and what you’re about.
One of the best ways to do this is to engage with people whose message you are aligned with. In other words, retweet their tweets, comment on profiles that make an impression on you, add to the conversation. I thanked people for following me and for retweeting me. I encouraged folks, commented on interesting profiles, and thanked them for adding to the conversation.
Regarding your overall book promotion Amazon bestseller strategy, was a revamped, modern website important to the outcome?
Absolutely. Everything on the site had to be congruent with who I am as well as the message of Living Backward. Visuals are important – book launch countdown
What was your greatest learning lesson in how to create an Amazon bestseller?
According to Angelique, if you learn from something, then it’s not really a mistake. I like to think of such lessons as learning experiences instead of mistakes. My greatest learning experience would be not asking for more help from those who might have been willing to help me in certain areas. Yet at the same time, people generally are very busy and involved with their own lives.
What was THE most important part of your Amazon bestseller book promotion strategy?
SHEER DETERMINATION and HARD WORK. Angelique says that on average I put in 14 hour days for weeks and weeks leading up to the book launch. If you are passionate about what you are doing and what you have to offer, that will drive you to put in the tireless hours.
You can learn more about Angelique and her book, Living Backward: The Gift of Hindsight in Building a Truly Significant Life www.LivingBackward.com
Highlights
A great book publicity firm amplifies the hard work authors already put in and Angelique McGlotten hit Amazon #5 bestseller before her radio publicity campaign even began. She grew her Twitter following from 30 to 3500 in just three and a half months through sheer determination.
Smart PR for authors means pairing a strong book with the right media strategy and Angelique appeared on nearly 40 stations including CBS Radio iHeart SiriusXM and ABC Radio. Her self-published book stood up to any traditionally published title because she refused to cut corners.
The right author pr services take your existing platform and multiply it with national media exposure that reaches the audiences who need your message most. Angelique says sheer determination and hard work drove her and Annie’s campaign gave that effort a national stage.
Effective book marketing requires a congruent strategy across your website social media and media bio and Angelique built every element before launching.
Annie’s promote your book on radio campaign then took her message coast to coast to reach new readers and new fans.The best book PR firm rewards authors who come prepared and Angelique’s story proves that preparation plus the right firm equals breakthrough results.
Angelique’s Amazon bestseller journey and radio success is one of many Annie Jennings PR reviews from authors who went all in and won.
Want more book promotion and Amazon launch strategies? Visit JenningsWire The World Of Success for more blogs and podcasts on publicity branding and building expert status.
