#Publicity MUST KNOW publicity booking tip that helps authors, experts and speakers understand the new media’s booking guidelines.
Booking publicity strategy with the media
Annie’s firm has booked over 25,000+ media placements in one-half the time she has been in business by continually evolving PR strategy as the media evolves. What #AnnieJenningsPR knows about publicity can BE the difference for you.
Here’s a good tip that has proved so true. Annie says “go where the market wants you to be rather than where you want to be. If you are asking for a media booking where you do not match the profile of the media outlet you will waste time, money & opportunity. Why miss the media that is available to you waiting for a media booking that will probably never be? Invest wisely in yourself & in the publicity professionals you hire.”
What does it take to land media placements to help you promote and build up your author or expert platform?
I know this may seem like it takes a lot time, but the first thing to know to land a media placement is to ask yourself this question, “does my topic, expertise and credentials match the profile of the media outlet?” Media has a profile of the type of segment and the type of guest they would like to have showcased on their program or media site. You may qualify for some given your topic, subject matter, experience and credentials but you may not qualify for others. Your contact at the media outlet is powerless to change the format of the show as these decisions are made a higher level.
Go to the right media for your topic, credentials and experience. It’s seem logical to do this but many authors have visions of the big celebrity hosts interviewing them. Now this can happen, someday, but first we recommend authors or experts use our building up strategy to get the experience and knowledge of the market before they would be considered quality for the major shows and the big names hosts. It’s ok. Everyone has to start somewhere. The big idea is to start building and continue to do so, as if you were climbing a ladder, to achieve mega media status. It is at this time that the doors to the major media seem to open for you as you are now qualified for the profile of their media outlet.
At our firm, Annie Jennings PR, we have created a growth and development strategy that eliminates wasted time, money and opportunity. Each placement is designed and strategized to move you up the media ladder as well as empower your media bio.
Speaking of bios. There has been a resurgence of interest I have noticed in how to create a media bio. I can give you some essential guidelines right here. Keep in mind that a media bio is different from a resume and these both are different from a personal bio. Each type of bio is written with the intended reader in mind. Your media bio is written so the media can evaluate your topic experience, your credentials, associations, previous media and your overall level of accomplishment in your career and in the media. This way, they can quickly decide if you are the right fit for them. Remember, and this is very important, and one of the reasons authors and experts can get so frustrated in that they can’t get booked on anything, to identify the right media for you. And don’t pursue or pitch the wrong media for you. Your bio is proof of this concept. The media will read your bio with interest until they decide on a ‘yes’ or on a ‘no, not for us’. My advice is to know the profile of the media outlet, what type of guests or contributors they like to have on their outlet and see if you fall within their range. If so, very good. You have identified an excellent target media outlet that you can approach with confidence.
Talk to Annie Jennings about your publicity and media outreach goals and objectives. Click on the box below and let Annie know of your interest.
Radio Publicity with Guaranteed Deliverables and Unlimited Media Training – Big Shows In Big Cities!
Annie offers her famous #1 radio talk show publicity campaign that comes with free unlimited media training for being a great guest on the radio shows. This media training is provided by an award-winning former news producer and guest booker who worked with a major national network. Your radio talk show campaign comes with a performance guarantee (guaranteed deliverable) meaning that Annie makes you a promise and keeps it. You will get booked on the major radio shows in the big radio cities. And Annie includes this promise in her radio contract. You get media bookings on the major, high-impact radio talk shows in the major cities and markets that can include the nationally syndicated networks that help share your message coast to coast.
NO Retainer Performance Publicity for TV Shows and Online Media Bookings For Authors, Experts, Speakers and CEO’s.
Performance publicity programs (clients love this as there are no monthly retainers) are offered for TV bookings, prestigious print and influential online media placements. Why pay expensive monthly retainers? Annie Jennings PR offer their NO RETAINER performance publicity programs that help you reach your goals and manage your publicity money wisely. Our clients appreciate that we put our money where our mouth is and guarantee our media campaigns. This is a major point of differentiation for our firm in that we will only accept our booking fees for secured media bookings. Wow! “We love Annie as she puts her money where her mouth is,” say numerous experts in their real publicity success stories on our website.