Experts & authors need to stand out to the media by working with a publicist for publicity success. The strategic tip is to become a brand first. The rest can follow. #AnnieJenningsPR has a rich history of success in creating brands.
Our firm, Annie Jennings PR, has worked with thousands of clients helping them with publicity success to help with branding. Our firm has worked successfully with a wide variety of media. With this in mind, what would be the first PR or marketing mistake authors, experts and speakers should avoid when building their brand?
It’s working with the wrong PR media booking firm.
Why? Many publicity firms specialize in various media outcomes. Some will help you build a brand as they have the knowledge and expertise to do so. Other PR firms have different deliverables.
It’s important to know the PR Firm’s expertise beforehand you work with them. You need to know if your selection will help further your PR goals and business growth objectives. So ask a few questions such as:
- What is your area of expertise?
- What do you do best?
- Do I fit your successful client profile?
- If not, where am I lacking (good feedback you can use to get better).
Each PR firm should know the answers to these questions. Upon meeting you online and evaluating your media assets, bio, subject matter, and book, if any, they can determine your most likely outcome with their firm.
Good. You want this.
You want to hire a PR firm that is a good fit for you. You want a PR firm that helps you get publicity success.
#Publicity Success: Annie Jennings PR has a rich history of helping clients build brands via big brand media inclusion. See all of our real client publicity success stories on our website. This will give you an idea of how others have created branding, marketing and promotional success using our media outreach preparation and booking strategy.