Author PR Tip: Update Your Website
Thanks to the new speaker author website that Lauran Star had built for her she says she now commands higher speaking and consulting fees.
Your website should build credibility and influence that reflects your insight, expertise and authority. A new and updated website will allow you to enjoy a significant competitive advantage online. If visitors like your website and feel good while they are visiting, you might have a new client!
Your new author PR website can pay for itself by allowing you to earn the higher fees you know you are worth!
Create your dream speaker author website: Here is another real story of success to give listeners an inside look into what it’s like to work to create your dream website.
Lauran Star wanted a more impressive and influential online image that could command higher speaker and consult fees, Lauran Star is an Executive Coach and Professional Speaker. She is the author of Your Power Pivot: Shifting the Paradigm of Work/Life Empowerment.Â
Annie encouraged Lauran to get a redesign on her website to help her appear more credible and professional. She wanted to land big time speaking and consulting gigs. She needed to look the part.
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Lauran Star Says “Now I Can Command Higher Fees That Represent My True Value!
Did Annie help create a vision for your brand?
Yes, Annie shared my vision as well as understood me and what my brand needed to look like. My new website is now an embodiment of who I am. This gives potential clients the confidence to hire me.
Has your new website added to your prestige, influence and clout?
Has it allowed you to look more credible online to land speaking gigs?
Yes, I had the power of prestige and influence with the updated website. Lauran’s new website provided a polished view of Lauran Star and the services she can provide. Lauran says, the new website “also helped me get my fee for speaking engagements, no questions asked”.
Has your new author website helped you make more money?
Yes. With the old website, I would quote a fee and then be negotiated down. Now I command fees that truly represent the value I provide. Thanks to the new site, I am getting paid what I know I’m worth.
The new website gives you a competitive advantage, how are you leveraging it into new business?
First of all, the new website is beautiful. I use it as my central hub – everyone goes there to get to me. I am launching videos, books, blogs, podcasts and more. EVERYTHING is on my new site.
Has your new author website served you in ways that your old website could not have done?
A new author website was the best thing I have done in my marketing plan.
What are the big differences?
You cannot compare the two. I thought my old site was fine. But after talking to Annie, I realized how much I was leaving on the table. The new site has helped me focus in on my topics, my audience, it has advanced me and my business to where I should have been years ago.
What was it like to work with Meridith?
How did the experience compare with other web designers?
Meridith is a rock star! She was like the Wizard of Oz. All knowing and orchestrating everything from behind the curtain. She was incredibly patient and really listened. No other web designers I’ve worked with listened to me the way she did. And she worked FAST. Today, one year later, I still feel like Meridith is in my corner.
Author publicity question: If someone is on the fence about working with Annie Jennings PR, what would you say?
Get off the fence! If you want your business to go further,  whether you are an author or speaker,  Annie can help you get there. I’ve already recommended others who are also happy with their work and I will continue to do so.
As Annie’s client Lauran Star says now she can command the speaking and consulting fees that truly reflect her value. Her old website kept her small and under-valued to her target audience. And did not let her compete for the best opportunities in her area of expertise.
Highlights:
- A professional author website often determines whether experts can charge what they are truly worth. Lauran Star’s new site gave her the credibility to command higher fees.
- Strong author publicity goes beyond media placements alone. A polished website builds the authority that supports every other publicity effort.
- Many credentialed experts underprice themselves without realizing how much their online presence matters. Lauran’s rebrand became the turning point that finally represented her true value.
- Choosing the right book publicity firm means choosing a partner who understands brand positioning, not just press releases. Annie Jennings PR builds both together for lasting impact.
- An author’s website acts as the foundation for every publicity services campaign that follows. Lauran’s results show why that foundation deserves real investment.
- Effective author PR services include far more than booking interviews and securing coverage. They include shaping how the world perceives an expert’s value from the very first click.
- Annie Jennings PR is known as the best publicity agency for experts ready to raise their profile and their fees. Lauran’s story reflects exactly that kind of transformation.
- Many non-fiction authors search for public relations for authors that addresses branding, not just bookings. This campaign proves both can work hand in hand.
- Stories like this one explain why so many experts trust real Annie Jennings PR reviews before investing in a rebrand. Lauran’s experience speaks directly to the value that investment can create.
- A stronger brand and a higher fee structure often start with a single bold decision. Read more author success stories and branding insights on JenningsWire.