In this Radio Publicity Real Story podcast Bob Allison is the author of the book Saved by the Prince of Peace: Dungeon to Sky. The book tells the story of how he found freedom from chemical dependency. Bob shares his experience working with Annie Jennings PR for his book marketing and book promotion.
As a result of working with Annie’s publicity team, Bob became a ‘go to’ addiction expert, appearing on SiriusXM, CBS Radio, iHeart Media, NPR and numerous national shows, to spread his message of hope!
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Real Book Promotion Story: Bob Allison Says Annie’s Big HEART Won Him Over, “She Really Cares”!
Why did you decide to work with Annie Jennings PR book publicity firm? What was the clincher?
Annie Jennings was the final reason that I chose Annie Jennings PR to help me to market my published book. I also had a very strong recommendation to work with Annie, from Anika Watkins of Moximedia Management. I learned that Annie Jennings, PR has a very strong history and following in the industry.
had an initial phone interview with Annie, and I was immediately impressed with her depth of knowledge and enthusiasm for helping people to succeed. She outlined specific guarantees and promises that would be kept. My project is complete and I know that Annie and her team kept all of their promises and in fact, they even over-delivered.Â
How was your experience working with the radio publicity team?
Annie’s radio publicity team was outstanding in how they guided me through the process of doing the radio interviews. Annie’s media trainer, Jason, educated me on what to know about presenting on the radio. He taught me what to emphasize and to look out for. I learned how to promote my book and how to bring the radio hosts back on track, if they wandered. The media trainer showed me how to use transition sentences. In turn, that allowed me to talk about what was important to me. Jason was very positive and encouraging and had a great sense of humor.
Stacy was the person that I had the most contact with. Indeed, she is the best of the best! Stacy is an experienced professional with a very calming and friendly personality. She handled setting up and  securing all of my radio interviews. Stacy provided me with all of the information I would need for a success radio interview. Such as  the interview schedule, which she kept constantly updated. Stacy also let me know the topic of discussion for each of the interviews and what I could expect. I am sure that Stacy also did a lot of work behind the scenes that I was not aware of. My part was easy, all I had to do was the interviews, and share my knowledge and experience with the public. Stacy made the experience fun and easy!
What did you learn from your radio publicity? (Annie knows why you are good before you do!)
I learned that there is tremendous demand for information and experience on chemical dependency. I learned that I am an expert in my field and there are thousands of people that I can help. Additionally, I learned that doing radio interviews is fun and easy. For example, I learned that I could reach about 600 radio stations nationally. This is because of the syndication system where one station shares the broadcast with dozens of other stations. Hence, I had tremendous market penetration and leverage. And in fact, I learned that I was good on the radio. Plus, I Â received several compliments from the radio hosts about how I communicated. Ultimately, I learned that my experience, strength and hope can help thousands of people and that radio can help me get there.
What are you doing to leverage your radio campaign?
My next phase of my radio publicity campaign  is to leverage my radio interviews. For example, I can leverage my author PR on social media including my website, my dedicated Facebook page for the book and Twitter. In addition, I have started a telephone campaign to High Schools and Colleges to secure speaking engagements. In particular, I will target businesses for speaking engagements and to help educate their employees about chemical dependency.
Did opportunities arise for you from your radio publicity? If so, how?
Yes. My author PR increased sales of my book and increased traffic to my website and Facebook page. I had a few radio stations that invited me back for more interviews. I had some listeners use my website to contact me to get more information on my book and chemical dependency. Leverage is the number one asset that was created by the radio interviews. My credibility is strengthened and my brand is getting good exposure.
To learn more about Bob Allison, his book Saved by the Prince of Peace: Dungeon to Sky, and speaking opportunities on addiction and recovery, please visit www.dungeontosky.com
Highlights
- Bob Allison reached about 600 stations nationally through his professional radio campaign services. Syndication allowed one station to share his broadcast across dozens of additional markets.
- He chose Annie Jennings PR after a strong recommendation and an impressive call about her self-help book promotion approach. Annie outlined specific guarantees and her team followed through completely.
- Bob credits Annie’s media trainer Jason with preparing him through real radio campaign for authors coaching. Jason taught him transition techniques to redirect hosts back toward his message.
- This kind of author PR services guidance helped Bob discover real demand for his addiction recovery expertise. Therefore, he realized thousands of people could genuinely benefit from his story.
- Stacy, Annie’s radio director, kept Bob’s interview schedule constantly updated and fully organized throughout. He called working with her both easy and genuinely enjoyable.
- Bob is now leveraging this publicist for authors relationship into speaking engagements at schools and businesses. In addition, he plans to educate employees directly about chemical dependency awareness.
- As a result, Bob saw increased book sales along with more traffic to his website and Facebook page. Several radio stations even invited him back for future interviews.
- Annie Jennings PR is often called the top publicity firm for authors who want to build real, lasting credibility. Bob says his brand exposure and leverage grew significantly through this campaign.
- Read more expert articles on JenningsWire, the online magazine founded by Annie Jennings. It regularly features real client stories just like this one.
- See more Annie Jennings PR reviews from authors who built real momentum through national radio exposure. In conclusion, Bob’s story shows what a fully leveraged radio campaign can deliver.
