Radio publicity campaign for our author expert was a great success.
Author, David B. received coast-to-coast radio talk show book marketing. His marketing campaign included being booked as a guest on nationally syndicated radio shows. This is exactly what strategic public relations for authors looks like in action — coast-to-coast reach built through a carefully targeted radio campaign.”
Also included in his marketing campaign and book promotion campaign was the big radio show bookings in major cities on the 5,000 to 50,000 watts or higher radio talk show stations.
Highlights
- Public relations for authors delivers real results — like being heard on over 900 radio stations across the country.
- A guaranteed radio publicity campaign means every booking is on a high impact show in a major market.
- Effective book promotion starts with getting your message in front of the largest possible audience.
- A trusted publicist hand pitches you to the right shows — ensuring every interview counts.
- Author publicity at this scale builds the kind of national brand that creates lasting opportunities.
Radio publicity allowed our author to be heard on over 900 stations.
All in all, David was heard on 900+ radio stations. That’s a lot of exposure for branding, book promotion, and helping people with his message!
Imagine the impact your message could have on the listeners of over 900 stations. Wow!
Many of our clients are self-published authors. Are you worried that being a self-published author will impact the media’s interest in offering you a media placement?
Annie says, “No, it’s not a problem if other media assets are well developed. It’s not always the name of the publisher that will land you a media booking.”
What are Media Assets? Why do authors need them?
The media has a set of criteria that they apply to each author or expert being considered for a media opportunity with their outlet. This is why it is important to have your media assets in place before you pitch the media.
The first place the media goes when they receive your pitch is to your website. They immediately form a first impression. If it’s good first impression (with a professional look and feel), they will go to the next step. The media will look deeper and review your professional and media bio to determine you are a good match for their booking criteria.
Your most important Media Asset is the quality of your Professional and Media BIO.
Your Professional BIO should be fully developed leading with your most impressive accomplishments and academic achievements. Include your education, experience and companies that you have an association with as long as the companies are established, name brand companies. If not, just create a generic reference such as “consulted with numerous small businesses on these topics. Note where you have experience.
Media Assets consist of many elements. Before we start, a word of warning. Take your time when developing your Media Assets. Keep in mind that you want to get the YES from the media. It’s all too easy to get a NO, especially if you present yourself poorly. The media likes to know the details when you are under review.
Of course, working with a professional PR firm with lots of experience helps you in many ways.
In this example, a respected PR firm would never present a client to the media without absolutely every Media Asset in perfect place.. The media should NEVER have to come back to you and ask you for more information. That simply creates more work for them. A professional publicist would never take that chance because they would lose the respect of the media fast.
Press materials
Media assets consist of well-developed media materials such as your website, social media properties current and optimized and a media page with your media kit. You will also need a high resolution book cover photos and author photos. Always include an up to date media bio of previous media you have done.
It’s important to include the links to the media mentioned in your media bio.
Keep your audio recordings, TV videos and online articles.
The media will preview your audio recordings such as radio and podcast interviews, previous TV appearance videos or links (if any), to online big brand media articles where you were included as the expert commentator (as this showcases your point of view).
They review your previous media to determine if you have the skill set and experience to be a rating bonanza for them.
I have a success tip for you.
If you have to ask a question somewhat like “do you think this is a good radio interview or TV appearance, the answer if in the question. NO. Do not use it. You know when you are good. Always put your best foot forward and look at the interviews that you don’t feel are “good” as a learning experience.
Again, do NOT include any media placements that you feels do not present your point of view, appearance, energy, media skill set in great detail. The media won’t know that it’s an early learning experience for you and might determine you are not the right choice for them.
Major radio talk show media brands interviewed our author.
Radio shows and networks from SiriusXM, iHeart Media, Relevant Radio, Audacy Radio & Armed Forces Radio Network. Plus, big city exposure on top radio stations in Washington DC, Boston, San Diego, Detroit, Philadelphia, Houston, Denver, Seattle, Miami, Phoenix, Tampa, Vegas, Pittsburgh & Cincinnati and more.
Annie Jennings PR books the most powerful radio campaign consistently for every author.
What’s her secret to getting authors and experts booked on high-impact, influential radio talk shows?
Annie Jennings of the National PR firm that works with authors, experts, and speakers says, “there is a lot of background PR and marketing strategy applied to our client’s promotion. The PR strategy is specific to the client’s goals and objectives.”
“There are a lot of moving parts in PR success that I know and use to help our clients,” adds Annie. Working with a book publicist NYC based firm means your campaign benefits from the firm’s top media relationships that were most likely built over many success placements with the outlets as well as over the years.
Annie Jennings PR specializes in helping clients achieve their growth and development goals and objectives and offers:
- Performance Publicity
- Guaranteed Deliverables
- Unlimited Media Training
- Professional Experienced Publicists
- Great Relationships With The Media
Annie’s book marketing experts apply a proven strategy to every campaign that matches each author’s message to the right shows and the right audiences.
Speak to Annie to see if our services would be perfect for your overall public relations strategy including radio publicity for authors, local TV show appearance in major cities, streaming TV shows and Podcasts.
Choosing the right book marketing firm makes all the difference. Annie Jennings PR guarantees deliverables in her radio publicity for authors so they know exactly what they’re getting. Annie also offers her popular and groundbreaking Performance Publicity Campaign.
This campaign helps you identify your goals.
Your publicist will identify the matching media targets that provide the benefits and deliverables that will help you achieve your goals.
Annie says, “I think it is important to learn how other successful authors and experts optimized their PR campaigns. I have real story podcasts told in our client’s voice and transcribed blog posts attached to the podcasts that you might like to review”:
- Find out how our real story client reached his dream of being an on-air talent
- Real publicity clients tell their own stories (plus they include their insider secrets) about working with Annie Jennings PR
Make an appointment to explore the fun and exciting world of PR.
