Book Promotion & Book Publicity Real Author Success Story
During John’s book promotion publicity radio campaign with us, he was heard on big media brands across the country. John was booked on ABC News Radio, Wharton Business Radio, iHeart Media, SiriusXM and FOX News Radio. He reached over 1,250 stations! That stations include top markets such as Boston, Philadelphia, Houston, Atlanta, Denver, Miami, Seattle, Sacramento, Las Vegas, Cincinnati and more.
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Real Publicity Story: Author John Baldoni Says Annie Is Very Professional
Award-winning Executive Coach & Leadership Educator, John Baldoni, who was named a Top 100 Speaker and Top 50 Leadership Expert by Inc.com. He is author of GRACE: A Leader’s Guide to a Better Us.
Book Promotion & Book Publicity Author Booked On Big Media Shows With High Impact & Listenership
John Baldoni says this of working with Annie Jennings PR: “Annie Jennings PR is a true professional. Annie listened to what my objective was and created a campaign for me. Her radio publicity team found good news pegs for my story. I appreciated the Annie Jennings PR level of professionalism.
John, did you find Annie and her book promotion publicity team responsive to your every need?
Very responsible. I appreciated that aspect especially. Getting the word out on my book is very important to me. I believe firmly in the mission of public relations which is creating awareness to what it is that we do. It is up to the author to carry their message. PR professionals open the doors for us and enable us to shine as much as we can.
Why did you like getting book promotion publicity on Sirius XM?
There were less time constraints and there was more time for open discussion. In this show, I could go into more detail about my book which is good.
What would you say to an author thinking of working with Annie Jennings PR for their book promotion publicity?
My advice to authors regarding their book promotion publicity is to be specific on what you want to achieve. I would also advise the author to be ready to tailor your message to the shows. Annie will help you!
Note from Annie: “Keep in mind that each radio show has a profile of the type of guest and topic they like to have on the show. This is called the show profile. Logically, to serve their listeners best, the guest has to match the profile of the show.” It’s our job to know the show’s profile and create your segment idea to match the show. We then offer you unlimited media training on the various topics. Of course, all topics and conversations must be authentic to your voice, mission and passion.
John continues this about deciding on a book publicity firm and their marketing services, “You are not right for all shows so be specific about where you want to go.”
Learn more about John Baldoni and his new book, GRACE: A Leader’s Guide to a Better Us, by visiting GraceTheBook.com
Highlights
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- John Baldoni reached over 1250 stations through his radio talk show campaign with Annie Jennings PR. Big brands like ABC News Radio and FOX News Radio carried his message nationwide.
- His radio publicity for authors experience included major markets such as Boston, Philadelphia and Houston. He called Annie a true professional from the very start.
- John praised Annie’s team for finding strong news pegs through their publicist for business authors approach. He felt the campaign matched his exact objectives from the first conversation.
- This kind of author promotion services support helped John reach SiriusXM for a longer, more detailed conversation. He appreciated having more time to fully discuss his book.
More HIGHLIGHTS
- Therefore, John’s advice to other authors considering book publicity is to be specific about their goals. He recommends tailoring each message to fit the particular show.
- Annie’s team matches each guest to a show’s specific profile for the best possible self help book promotion outcome. Every topic and segment idea stays authentic to the author’s own voice and mission.
- As an award winning executive coach, John leveraged his business book marketing services campaign into stronger visibility. Inc.com named him a Top 100 Speaker and Top 50 Leadership Expert.
- In other words, Annie Jennings PR is often called the best publicist for authors who want real national radio reach. Clients consistently credit their campaigns with greater public awareness for their work.
- Read more expert articles on JenningsWire, the online magazine founded by Annie Jennings. It regularly features real client stories just like this one.
- In addition, you can see more Annie Jennings PR reviews from authors who built real momentum through national radio exposure. John’s story shows what a fully leveraged radio campaign can deliver.
This book promotion publicity podcast is presented by Annie Jennings, of the National Publicity Firm, Annie Jennings PR.
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