Book publicity firm books radio publicity, TV shows in various cities, online media and more.
In this book promotion real story podcast, we spoke with Certified Life Coach, Anita K, author of Behaving Bravely: How to Mindshift Life’s Challenges.
Radio publicity is excellent as a cornerstone of your book promotion campaign.
Annie Jennings PR booked Anita on 12 shows during her 10-interview radio publicity campaign. She booked top markets such as New York City, Boston, Seattle, St. Louis, Cincinnati and more. In addition she had additional bookings all across the country via four National Shows! Anita will leverage major media brands like SiriusXM Radio, 1010 WINS, iHeart Media and Entercom into new opportunities.
Publicity Story: With Annie, The Momentum Was Always ON!
Anita, how are you leveraging your book publicity assets? Has there been increased website traffic or social media activity? Book sales?
Oh yes, I am proud to say all three. Based on the partnership with Annie and the 12 radio talk shows, I have seen an increase in my website traffic after reviewing Google Analytics. In fact, I have also seen a spike in book sales which was very exciting. And yes, more followers on social media and more engagement based on the quality radio stations that I was booked on. I am proud to say that.
You chose Annie Jennings PR book publicity firm for your author PR services.
Annie was very personable and approachable from the minute I heard her voice. We had an engaging conversation.
I actually came across Annie by googling top PR, publicity and media bookers for authors. She came up in the top results.
In fact, when I looked at her book publicity testimonials and reviews, I was very curious. A call was set up to talk about my book publicity goals very quickly within the same week.
Annie really got it. She was transparent. I found her very educational. Not only was she resourceful but she displayed confidence.
Additionally, I enjoyed her out of the box thinking as well as her creativity about how she would pitch me.
Annie was really invested in my success. I really felt the care she had to deliver the outcomes I wanted for myself.
At the same time, she was candid and on point as to what she knew she could deliver, how I would benefit and about what I would discover about myself and my topic along the way.
I thought that was very empowering. Furthermore, it was very important to me to work with the right partner and to get a customized approach on how I should go about building my brand. Thus, my interests were beyond book sales. It was really about getting access to a platform where I can truly help others by delivering my message of “Behaving Bravely” and the concepts associated with that.
I was impressed with entire team in Annie’s organization. It felt comfortable from day one.
Anita, were your book publicity expectations met? Was working with Annie Jennings PR the best choice for your publicity?
Yes, I felt supported in my book publicity campaign. 100%. Specifically in the areas of just being transparent. I always got a call back within the same day or within 24 hours. Same thing with email responses and questions. Moreover, I had a successful media training session. I could access my media trainer anytime if needed. Without a doubt I worked with an expert who was very candid and instrumental in helping me craft and deliver my message.
My expectations were met from a service standpoint. My expectations were met from working with a class of experts. I was always very excited to get a call because it always resonated in good news, a booking or something leading to the next level.
Again, I can’t speak highly enough of just the transparency which is so refreshing in this business. I have talked to lots of other PR firms. They have been met with lots of promises and then things go quiet or there are lots of gaps.
So here with Annie, her book publicity is always on – tremendous momentum. That really motivated me. It really made me want to prioritize all my projects with Annie Jennings PR.
I did not want to let my Annie Jennings PR team down. They were going to bat for me and my reputation. That was important to me.
There were a lot of radio stations that had choices to work with other authors and life coaches but Annie’s team’s confidence in me made me excited and motivated and I really wanted to put my best foot forward for them.
My expectations were definitely met and then some.
Tell us about your free unlimited media training to get ready for your radio publicity.
I definitely felt prepared. The confidence started building after each show was booked and I performed on each interview.
The media trainer I worked with, Jason, was so easy to talk to. He did a lot of what I do in my career coaching and that is a lot of mock practices. As a result, we covered what’s my elevator speech, how do I describe myself in an interview and how to brand myself in an interview. I also discussed my tonality, pausing, letting the interviewer lead and more. Additionally, we covered how to think off the top of my head, think quick on my feet, manage change and manage communication. It was very helpful.
Jason was also accessible along the way as I was able to send him the recording of the interview. I could then call and say “hey Jason, what do you think? I would like to get your feedback.” That was very important to me, so if I needed to course correct along the way, I could.
The media training for book publicity is key. I think a PR firm that can offer media training is really giving you bang for your buck. And to be able to leverage an expert in the industry who has worked with top shows has been instrumental in my success.
Would you recommend others work with Annie Jennings PR for their publicity?
I would highly recommend working with Annie. I would say definitely do it.
You will get a very strong book publicity strategy.
They really want to know what your goals and your objectives are for yourself and your book. They want to help you meet those. Most authors like myself want to get, as far as deliverables, book sales, branding, interviews and top notch media engagements that they can’t get through their own network.
Annie Jennings PR gets these media opportunities.
I had a spike in book sales. Thus, my confidence went up. That’s why from a branding stand point it translated into speaking events and increased inquiries from clients.
The whole platform is centered on trying to build engagement across many forums. I really like the customized approach. The financial model really worked for me too.
Anita says she would highly recommend this book publicity firm. She adds, ” I can attest first hand that not only did I have a fantastic experience in service, advisory and training but the spike in book sales and commitments that I have received in inquiries, have really lent themselves to proof of concept”.
Learn more about Anita K, her coaching and new book, Behaving Bravely at www.AnitaKSolutions.com
Highlights
- Annie Jennings PR booked Anita K on twelve shows during her radio talk show campaign. Top markets included New York City, Boston, Seattle and Cincinnati.
- Anita found Annie by searching for the book publicity firm with the strongest reputation for authors. Annie’s reviews and testimonials convinced her within the same week.
- This kind of author PR services support gave Anita real momentum across multiple channels. Therefore, she saw increased website traffic, more social followers and a real spike in book sales.
- Anita worked with Annie’s publicist for authors team and called the experience consistently transparent. She always received a call back within the same day or within 24 hours.
- Her free unlimited media training built genuine confidence through this radio campaign for authors preparation. Jason, her media trainer, ran mock interviews covering tone, pacing and elevator speech delivery.
- As a result, Anita felt fully prepared before every single interview began. She could send Jason her recordings afterward and get real feedback to improve along the way.
- Anita credits this kind of self-help book promotion support with translating directly into new speaking events. In addition, she noticed more client inquiries tied directly back to her growing media presence.
- Annie Jennings PR is widely recognized as the best publicity agency for authors who want real, consistent momentum. Anita highly recommends the firm to any author considering a similar campaign.
- Read more expert articles on JenningsWire, the online magazine founded by Annie Jennings. It regularly features real client stories just like this one.
- See more Annie Jennings PR reviews from authors who built real momentum through national radio exposure. In conclusion, Anita’s story shows what a fully leveraged publicity campaign can deliver.
