Well, the good news is that there is not one secret but there are many effective book marketing and publicity strategies you can use for book marketing and promotion success.
Don’t you wish there was a silver bullet that would lead right to the outcome of the book sales?
You see, now the hard part begins. It begins after you write your book. But I really should say that now the FUN part of the book publishing process starts! With publicity you are seeing your book come alive in the world. Sharing your message across the globe. Changing lives. Experiencing your mission in motion. LOVE IT!
OK, but by now you are probably starting to think, wasn’t writing, editing and publishing the book hard enough for me? What?? Now there is MORE I have to do? YES. It’s the time for book publicity. But after all that hard work writing your book you do deserve a break.
That’s why you reading this publicity post. To streamline the learning process about PR. You may wish to take advantage of my many years of PR experience working with thousands of authors. #AnnieJenningsPR has produced thousands of media campaigns which in turn means our firm has booked thousands lot of media spots. Maybe too many to count at this point. But if we did count all of our media placements, we would be over 25,000 media opportunities booked and that would probably be on the low side. That’s a lot of publicity bookings!
But it should be safe to say at this point that I have seen it all. And I have to say I do know what works and what winds authors up in trouble. With the trouble being all that time, work and money with NO BIG PAYOFF.
Well, let’s go for the BIG payoff. I know what it is and will share it with you.
Build brand for book sales success. In other words, take responsibility for your own success.
OK here we go.
Many authors, and as we know, I have spoken to thousands of book authors over time, want other people to be responsible for their book sales. They want publishers, distributors, their social media team and their book marketing team to take on the responsibility of book sales for them.
But they can’t because the are just part of the book marketing team with each person or division playing a vital role in the process. But they are not the whole package.
Authors and their publicity team would all love that silver bullet to the bestseller or to book sales. But in reality there is no silver bullet for book sales. However, There is a rock solid book promotion strategy that begins with BRAND BUILDING.
I am telling you there are many aspects of building brand but the fastest way I know of is STAYING IN YOUR LANE and getting lots of publicity on major big brand media. Big brand media are the names you know off the top of your head. NY TIMES, Wall Street Journal, USA Today Show, Today Show, NBC, ABC, CBS media outlets and their affiliates. Just to name a few PLUS the BIG NAME radio talk shows in major cities and Nationally syndicated radio shows with famous hosts that can go out to hundreds or thousands of stations allowing you to be heard across the nation.
That, my book marketing friends is FAST brand building.
So let’s say we gave your brand a score from 0 – 10. OK. With ZERO being entry level and 10 being as high up as you can go given your credentials, experience and subject matter. We can bring clients all the way up to 10 and can work with clients scoring a ZERO or even a MINUS ZERO.
From the moment they walk in the door.
No problem. There is a strategy for everyone.
The first thing I do for a client is BUILD BRAND.
Everything else follows from BUILDING THEIR BRAND.
Brands sell books. Brands attract opportunity. Brand attract bigger brand name media. Brands make it all happen.
Media exposure certainly builds a brand and helps you access your potential readers.
You can look at it like this at the end of the day – Getting media is like auditioning for the sale.
If your listeners, viewers, blog readers on a major media outlet like your conversation, your segment, your point of view, your articles or blog posts and they get a chance to experience YOU via the media.
BINGO – you could have a book sale or many book sales on your hands.
Remember, major media such as the ones named above have clout, credibility and influence. These attributes pass through to you if you are seen or heard on their media outlets. These big brands mean something to people. They are trusted brands and by the way, these major media brands do NOT just book anybody. They book BRANDS, that is, authors and experts that have credibility, influence and clout as well.
Sounds like a catch 22 right? If they only book brands and you are not a brand yet well, how do you get booked on the major media to build that coveted brand?
Welcome to my world.
A good publicist knows how to build enough brand fast enough to get you started on your climb up the media ladder.
Why not ask Annie how she can work with you to help build your brand so you an enjoy a book marketing advantage. Just click on the link below and soon you will be speaking to Annie.
Annie Jennings PR national PR firm is headed by highly acclaimed publicist, Annie Jennings PR.
#AnnieJenningsPR has produced thousands of successful media publicity campaigns. Annie offers her famous #1 big city, big shows radio talk show interview campaign to authors, experts and speakers.
Radio campaign comes with performance guarantee & unlimited media training plus bookings in big cities on major shows. Syndicates shows too!
This radio publicity campaign includes unlimited media training from an on-staff, award-winning professional, a performance guarantee (you get what you sign up for and it’s in the Contract!).
‘Annie puts her money where her mouth is’ her clients say!
With Annie’s radio campaign you get bookings on the major, high-impact, high-listenership radio talk shows that include the nationally syndicated radio shows and networks to help share your message coast to coast.
Performance publicity programs are offered for TV bookings, prestigious print and influential online media placements.