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Real Publicity Story: Author John Baldoni Says Annie Is Very Professional
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Award-winning Executive Coach & Leadership Educator, John Baldoni, who was named a Top 100 Speaker and Top 50 Leadership Expert by Inc.com. He is author of GRACE: A Leader’s Guide to a Better Us.
Radio Publicity Author Booked On Big Media Shows With High Impact & Listenership
During John’s radio campaign with us, he was heard on big media brands across the country including ABC News Radio, Wharton Business Radio, iHeart Media, SiriusXM and FOX News Radio, reaching over 1,250 stations! That includes top markets such as Boston, Philadelphia, Houston, Atlanta, Denver, Miami, Seattle, Sacramento, Las Vegas, Cincinnati and more.
John Baldoni says this of working with Annie Jennings PR: “Annie Jennings PR is a true professional. Annie listened to what my objective was and created a campaign for me. Her radio publicity team found good news pegs for my story. I appreciated the Annie Jennings PR level of professionalism.
John, did you find Annie and her publicity team responsive to your every need?
Very responsible. I appreciated that aspect especially. Getting the word out on my book is very important to me. I believe firmly in the mission of public relations which is creating awareness to what it is that we do. It is up to the author to carry their message. PR professionals open the doors for us and enable us to shine as much as we can.
Why did you like getting publicity on Sirius XM?
There were less time constraints and there was more time for open discussion. In this show, I could go into more detail about my book which is good.
What would you say to an author thinking of working with Annie Jennings PR for their book publicity and book marketing?
My advice to authors regarding their publicity is to be specific on what you want to achieve and tailor your message to the shows.
Note from Annie “keep in mind that each radio show has a profile of the type of guest and topic they like to have on the show. This is called the show profile. Logically, to serve their listeners best, the guest has to match the profile of the show.” It’s our job to know the show’s profile and create you segment idea to match the show and offer you media training on the topic. Of course, all topics and conversations must be authentic to your voice, mission and passion.
John continues, “You are not right for all shows so be specific about where you want to go”.
Learn more about John Baldoni and his new book, GRACE: A Leader’s Guide to a Better Us, by visiting GraceTheBook.com
This podcast is presented by Annie Jennings, of the National Publicity Firm, Annie Jennings PR. For more information on how you too can experience National Media success and guaranteed deliverables, please visit www.anniejenningspr.com
