Book Promotion For Author Success
Find out why this author, Renee Meloche, says in her real story “Annie can really deliver, she can get results for her clients”.
Many authors wonder what is the best way to get book promotion
This book promotion publicity podcast series about successful book promotion campaigns presents another real story of author success. Renee Meloche gives listeners an inside look into what it’s like to work with Annie Jennings PR for your book promotion and author PR media campaigns.
Our guest is Renee Meloche. She is the author of Louis Zamperini: Survivor and Champion. The book is the only children’s book on his incredible life. Additionally, it is also Renee’s latest installment in the “Heroes of History for Young Readers” series.
Book promotion using radio publicity got Renee heard on over 200 radio stations.
In just over two weeks, Renee got booked on over 200 stations. She was on CBS Radio, iHeart Media and Salem Radio to name a few. The major markets included  San Francisco, Boston, and Houston, as well as four national radio talk shows that allowed her to blanket the country with her message.
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Why did you decide to work with Annie Jennings PR for your book promotion? What was the clincher?
Annie has a long-standing established track record of doing excellent work for her clients. Because she is so well-known, she has great contacts which is critical to getting results. However, I didn’t realize this when I started, but due to the huge increase in self published books the booking process has changed. Radio producers and hosts are just inundated with interview requests. Above all, Annie’s reputation for stellar book promotion cuts through the noise and gets the job done. She delivers!
How was your author PR experience using the radio campaign for book promotion?
Annie thoroughly explained things to me when I first called and made me feel like she had all the time in the world for me. When I signed on, Jason, did a mock interview with me and tried to throw me off my game, which he did. I learned from that and improved. After that, I was well prepared for all types of interview formats and hosts. Annie has a very well-trained staff. The staff was well-trained, supportive, friendly. In addition, they were able to leverage my newest book on Louis Zamperini with the release of the movie “Unbroken” and run with it. I absolutely loved the experience.
What did you learn from working with Annie’s PR team?
Annie’s radio talk show preparation helped me discover my true messages. I discovered my core messaging before I got started with the campaign. And then, her PR team of professional team of publicists took it from there. I’m also much more comfortable with the entire process. It’s given me the confidence to approach others for future speaking opportunities.
What are you doing to leverage your radio interviews into more book promotion and self promotion?
I’m posting the interviews on my website and started a blog. Also I set up a more detailed interview page on my site to encourage media contact. Annie’s radio campaign gave me the confidence to pursue other speaking engagements. And I have the credibility and the platform to do that. I have recorded audio interviews I can send out to media outlets.
Renee tells us she has already been asked back on one of the radio interviews. Our PR team is setting that up for her. Renee notes, “So there’s ongoing support”.
To learn more about Renee Meloche and all of her books in the Heroes for Young Readers series, please visit http://reneemeloche.com/
Highlights
- Renee Meloche was heard on over 200 stations in just two weeks through her radio talk show campaign. CBS Radio, iHeart Media and Salem Radio carried her message in major markets nationwide.
- She credits Annie’s strong reputation as a true publicist for booking radio talk shows with cutting through industry noise. As a result, producers responded quickly even with so many interview requests flooding in.
- Renee specifically noted that the rise in self published book publicity has made radio bookings more competitive than ever. However, Annie’s established contacts still consistently got her real results.
- Her media training included a tough mock interview that helped her improve quickly through radio campaign for authors preparation. Therefore, she felt fully ready once her real interviews began.
- The team tied her Louis Zamperini book to the movie Unbroken through smart self help book promotion timing. Renee said she absolutely loved that entire experience.
- This kind of author promotion services support gave Renee newfound confidence to pursue future speaking engagements. In addition, she now feels she has the credibility needed to approach new opportunities.
- Renee is leveraging her radio publicity for authors results by posting interviews and building a dedicated media page. She is also starting a blog to encourage even more direct media contact.
- Annie Jennings PR is often called the best PR agency for authors who want lasting, ongoing media relationships. After all, Renee was already invited back for another interview through the same team.
- Read more expert articles on JenningsWire, the online magazine founded by Annie Jennings. It regularly features real client stories just like this one.
- See more Annie Jennings PR reviews from authors who built real momentum through national radio exposure. In conclusion, Renee’s story shows what a fully leveraged radio campaign can deliver.
