In this Annie Jennings PR Firm podcast, James Holzrichter is the author of A Just Cause: A True Story of Courage, Hope & the Integrity of the American Dream. He shares his experience in working with talented Annie Jennings PR Firm. James tells how he was able to leverage his radio interviews into new opportunities, The was book on numerous radio talk shows that included  NPR, CBS and ABC Radio Shows across the country.
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Real Publicity Story: James Holzrichter Says Annie’s Radio Campaign Led To More Speaking Events
What impressed you most about Annie’s PR book publicity firm in your first call with her?
When I first spoke with Annie I found it impressive that she was not only just interested in me becoming a client but she was interested if I was the right client for her. This told me that it was not all about money but about the quality of the guest that she represented. Her concern for not only me but also the PR firm showed me that this was a quality company.
Jim, you did TWO of the famous Annie Jennings PR Firm radio campaigns in your author publicity media outreach program.
What was it like working with her radio division?
I was not just thrown to the wolves and that was important to my success. Annie’s unlimited media trainer prepared me well. He did mock interviews with me so I could experience radio interview with no risk. Subsequently, I knew how to react to different situations and how to speak with a radio show host. The media training was exceptional. Also, I was able to contact the Annie Jennings PR Firm Radio Director whenever I needed to. They always answered the phone to speak to me whenever I had a question. The firms availability prioritizing me was impressive.
How did you leverage major radio publicity  with big brand names?
I have posted the available podcasts of the interviews on my website. This allowed people to see the type of speaker I would be if they hired me. Since then I have received multiple bookings that increased the amount keynote addresses, speaking engagements and presentations. Â This allowed me to sell my book to all in attendance. These decision makers are finding me online due to the radio interviews that I have done.
Even my friends have said, I heard you on the radio. I heard you on PBS. I heard you on NPR. It had an impact. A definite impact.
What were the benefits of your radio publicity and book marketing services beyond book sales?
It’s not so much that you are going to have a large increase in book sales it something more. It’s what the unlimited media training teaches you. You get is the training that you need to be a better presenter and speaker. You increase your own credibility and the credibility of your message. This is because of the high quality, big brand names of the media you can now leverage in your marketing outreach and online presence.
Annie’s personal commitment to helping me achieve my goals through her firm with follow up personal contact was remarkable and a valuable asset to have.
To learn more about James Holzrichter and his book, A Just Cause: A True Story of Courage, Hope & the Integrity of the American Dream, visit jameshholzrichterconsultancy.com.
Highlights
- James Holzrichter leveraged his radio talk show campaign into multiple new speaking opportunities. He appeared on NPR, CBS and ABC Radio shows across the country.
- He praised Annie for screening clients carefully through her publicist for authors approach from the very first call. Annie cared about fit, not just signing on a new client.
- James completed two full radio publicity for authors campaigns and felt fully prepared throughout. The media training team ran mock interviews so he knew how to respond.
- This kind of author promotion services support let James post his interviews directly on his own website. That visibility helped decision makers see exactly what kind of speaker he could be.
- James said radio exposure significantly increased his keynote bookings and speaking engagements. Friends even told him they heard him on NPR and PBS.
- He noted that self help book promotion success is not only measured in book sales. The bigger benefit was improved presenting skills and stronger personal credibility.
- Annie’s personal follow up throughout the process stood out to James as a real value add. He called her ongoing involvement remarkable and genuinely helpful.
- Annie Jennings PR is often called the best book marketing firm for authors who want real speaking opportunities. Clients consistently link new bookings directly back to their radio campaigns.
- Read more expert articles on JenningsWire, the online magazine founded by Annie Jennings. It regularly features real client stories just like this one.
- See more Annie Jennings PR reviews from authors who built real momentum through national radio exposure. James’s story shows what a fully leveraged radio campaign can deliver.
