Keeping in mind that many people enjoy reading, they just want to read books that have meaning and value for them. This is good book marketing. But first, they must find out about you. The trick is to position your book in front of your target audience. A great way to this is to do a little research first. Where are your readers? Our firm likes to produce #radiocampaigns for #authors as the nature of the campaign is to get up close and personal with you audience. Radio shows are generally live, or taped to live, and the interview consists of a host, a guest (the author) and the show’s listening audience. The format mean you are communicating your thoughts, personality and subject matter personally to the audience. If they like you and your interview, perhaps they are more inclined to think “this person gets and now I want to know more” thereby forward book sales.
Author publicity is where the author reaches out into the world to tell them about their new book. Author publicity can take many forms – from appearing on radio talk shows, to getting book reviews in print and online, appearing on TV show talking about some of the issues in your book, being the quoted expert in major online media. This is known as traditional PR.
There are many ways to reach new readers. I have alway recommended a multi-tiered PR strategy and use the analogy of a wheel. A wheel has many spokes. And so does a PR strategy. Each spoke represents a certain type of PR outreach that includes traditional PR but also social media activities, book parties and speaking events.
Absolutely build up your media bio with lots of name brand media placements. This creates confidence in your ability to contribute to the media in socially relevant, responsible ways leading to more media willing to use your expertise or consider you for a media placement with their media outlet. Your proven media bio will work nicely for you in attracting other media and new opportunities.
Authors love appearing on radio talk shows and TV shows as it gives them the chance to get in front of a live audience and showcase their knowledge and expertise. In some ways, radio talk shows and appearing on TV shows offer the author a chance to audition for the sale by showcasing their knowledge, credentials and expertise. If listeners and/or viewers like you, would they be motivated to buy your book? Our authors say YES!
Why not contact Annie today to find out how she can help you get publicity for your new book.