Build A Powerful Book Promotion Platform
Book Promotion Platform Spoke #17 Create A Professional Website & Media Site
A website acts as a window to your business. It is the digital version of a brick and mortar store front. And yes, I know it’s hard to build a new site when your strength is in running a business or speaking or writing books.
But you have to figure out a way to get a great website going for you. And up to date as well.
When choosing the template (as most sites are WordPress it seems) choose one where you can learn how to operate it. Does it come with a tutorial? If fact, I recommend building it “with” the person you hire to put it together. Take notes. Learn. You never want to be held back because you don’t know how to work your website.
What belongs on your new (yes, get a new website if yours is over 10 years old) website? A good color scheme that matches your personality and image. Your professional bio that stacks the most important info first and includes all your education, achievements, expertise, media placements etc. Include a professional headshot, contact info, articles, podcasts and media demo if available. Your services. The benefits to your clients. A high quality copy of your book cover and your photo.
IMPORTANT: Be sure to create a website with very easy navigation. No more than one or two clicks to get to YES.
Connect with Annie for book promotion and while you are at it, ask for a site evaluation as well
As part of Annie’s services, she will naturally want you to have a great site so feel free to ask her to evaluate your site when you sign up for any of her book promotion campaigns.
Get book marketing, book publicity and book promotion services at the famous Annie Jennings PR Firm, NYC #1 PR Firm. Annie specializes in author publicity that will help your book marketing campaign be successful. Let Annie know your goals, dreams and PR objectives so she can determine your best course of action. With many years of experience the seasoned staff can help guide your PR choices so you can earn your best return o investment.
Book marketing starts with a well-developed PR plan that not only helps you promote your books but also helps you build up an influential platform.
Highlights
- A strong website supports every author publicity services campaign by showcasing real credibility upfront. Media contacts often check a website before booking a guest.
- Website planning is just one piece of a bigger book promotion for author PR strategy. Every element should work together toward the same visibility goals.
- Good book marketing starts with a site that makes it easy to say yes fast. Clear navigation and a strong bio remove friction for potential media contacts.
- Not sure what your site actually needs? This publicity questions answered resource covers exactly what to prioritize.
- As a national public relations firm, Annie Jennings PR often evaluates client websites as part of onboarding. A quick professional review can catch issues before they cost you bookings.
- Given how many authors self-publish today, a strong site matters even more for self-published author PR services. It’s often the only “publisher-level” polish a self-published author controls directly.
- This checklist fits into the larger publicity campaign strategy Annie Jennings PR builds for every client. A great website multiplies the value of every media placement earned.
- Authors consistently call Annie Jennings PR the leading PR firm for authors who actually deliver results. That trust starts with practical guidance like this, not empty promises.
- Read client testimonials from authors who built real platforms with Annie’s guidance. Their experiences echo the same practical advice in this checklist.
- Once your site is ready, it becomes the perfect hub for sharing every TV publicity booking you land. Embedded clips and media demos turn one appearance into ongoing proof of credibility.
Blogs of Interest
- A polished website means nothing without the bookings to showcase on it. See how to get camera-ready in Author Expert PR Services For Getting Booked On TV Show In Any Major City.
- A strong platform works best when it spans every channel, not just one. Learn more in Give Expert Advice Across USA on TV, Online Media & Radio Talk Shows!
- Your website is one piece of a much bigger publicity picture. See the full approach in Publicity, Book Promotion & Marketing With Annie Jennings PR Firm.
