Every business should have a business growth strategy in play everyday. This way, while you are dealing with your day-to-day responsibilities your business is growing beneath the surface. Your business growth assets are doing their work for you while you are working on other things. Nice, right? Getting mentioned in media online is a terrific way to be reaching an audience without any further work or investment on your end. Publicity is a valuable spoke in your overall growth strategy and marketing wheel.
Yes, says many of our clients. But they feel totally stuck and depressed by just the sheer number of their competitors. When hundreds of competitors come up under your keyword search with you not really at the top, you can feel somewhat hopeless. But there are MORE WAYS to get to your target client. You don’t have to spend 24/7 tweaking your site to get possible traffic that might possibly turn into a client. Why be just one out of hundreds of search engine returns when you can be the ONLY ONE that matters to your clients? You just have to be authentically you and of course, think strategically.
Nothing says ‘top expert in your industry’ like a post or article written by you being featured in a major media outlet or being the quoted expert in an article where your voice is magnified into a voice of knowledge and wisdom. These are media placements that creating value to your overall business proposition. This is earned media.
The media does not just let anybody in. They vet the contributors. The have to. With so many pitches crossing their desk each day, they are have to choose a trusted, bona fide person to contribute to their media site. And this is tough for them to do when everyone is saying they are an expert. But the media knows how to look beneath the surface to find just the right expert to round out their article or submit a post or article. The media loves content. But truly responsible and intelligent content. And Annie’s publicists know what the media is looking for in a source. But it all begins with who you are.
Now, relax and enjoy. At Annie’s you have no competitors. The focus of a skilled team of high energy and powerful PR and publicity professionals is on you.
First of all, you need the talent, education and life experience to be a great leader in your field. Many of our new publicity clients who approach us for the first time have all of these attributes in place but are missing one element – no one knows how great they really are. But the professionals at Annie Jennings PR can quickly spot your talent and know the exact publicity strategy to propel you to the top of your area of expertise. They know how to present you to the media so that the media can appreciate your talent, wisdom and experience.
Annie says she notices a lot of others have a “fake it until you make it” mindset but this is not the case nor the correct strategy when working with the media. It is better to understand who you are in relation to media demand and use that as a base to grow. If you want to be more in demand, do more to up-level your knowledge base and create more compelling insight into various subject matters of interest to your audience. I recommend people start with blogging each day on the various news stories or trends in your industry to develop your voice as it relates to these issues. Once you hit your stride with new insight you are ready to work with a publicity expert who can pitch your ideas to the media. The same old ideas go nowhere with the media, but forward thinking and insight does. So that’s how you build up to being an expert in demand. You know the info, you have to develop it further and a good way to do this is by writing a blog article.
What could be better than paying only for secured media results in your publicity strategy that move your business model forward?
And it gets better. Annie helps you out even more with her business model of performance-based publicity. No more throwing away tens of thousands of dollars on false hope and promises that we hear about from authors and experts who call our office. You would not believe the stories we hear at our firm of lost money, lost opportunity and lost dreams – some people call us crying about what other publicity firm charge but are unable to guarantee any media placements that would be helpful to the client.
But this does not happen in Annie’s house. No way.
As I told a publicity client yesterday, you are all dressed up with nowhere to go. He had a great topic (in demand), credentials – advanced credentials such as a MBA and that always works well for the client – but he was really missing one thing. Passion for simply getting out there to see what happens once he added his voice to the media that would fall within his area of expertise. Or maybe he was missing a sense of adventure. But something had happened to take the joy out of his next steps of getting out into the world and announcing that he is here to play ball. Watch me! Instead, he was all wrapped up with the ROI before he even got started with his media outreach and this stunts growth.
Talk about stuck in the ROI mud. Remember, there is a time to invest in yourself and a time to reap the rewards of investing. Some people conceptualize the idea by using this old saying “don’t put the cart before the horse”.
Thinking this way right out of the PR box will cause you to make tons of mistakes. Like hiring the glitz and glamour proposals that “try” to get you something/anything, rather than hiring the true talent – the workhorses that know just how to get the job done.
Mindset for publicity success – always be learning, meeting new people and getting out into the media
Could it be that simple? Someone like Annie comes along once is a very great while. She is in business to help you excel and has built a team that is success driven with great abilities to transform the you that you are now, to the you that YOU KNOW YOU CAN BE.
Let’s take the case of one of our recent mega successful clients. And by the way, this is not an isolated incident. Our publicity clients enjoy success – consistently over time. That’s just how it works at Annie Jennings PR.
This is what our real PR and marketing client, Andrew, has to say about the famous Annie Jennings Publicity model:
“When Annie Jennings took me on as a client I had zero recognition nationally. She started me on her publicity ladder strategy, and I needed to step onto the bottom rung to begin the climb.
I started my publicity outreach on her ‘big radio show, big city national radio campaign program’ and began quickly building up an impressive media profile. Each radio talk show interview set me up for the next level higher. I was going pro!
Within two months I was onto the next phase of the publicity ladder climb – print, online media and television. Now we were going strong. Annie had me booked on local TV shows in big cities, and bookings on major print and online media outlets.”
“WOW! Now we started to really move. This led to becoming a contributor to more than one very high-profile publication and repeated appearances on national television.”
“Steadily climbing Annie’s publicity ladder has led to some amazing results, culminating this week, with the release of several interviews across multiple platforms and outlets.” The media trusts #AnnieJenningsPR as she pitches with expertly designed story or segment ideas and these are pitched to the media by professional experienced publicists who have built relationships with the media over time.
Andrew is in the ROI stage – he is in the Return On Investment (ROI) stage of the famous Annie Jennings PR publicity strategy.
Soaring! “In a single 24-hour period, over 120 copies of my book sold, I added over a thousand followers on social media and email subscribers, picked up another private coaching client, and booked a full-fee speaking gig after they hunted me down.”
“If you want publicity success and are willing to trust Annie, you got to work with her”.
“At the end of the day, our real publicity client, Andrew Wittman PhD says that, “if you aren’t utilizing and embracing Annie’s publicity and expert status building process, you are hurting your business.”
If the above media outreach and publicity story resonates with you and you want to be like Andrew, simply let #AnnieJenningsPR know. There are not a lot of hoops to jump through and you can just get started. No waiting. Just action immediately.
Annie Jennings PR is a top national publicist firm offering guaranteed deliverable radio talk show campaigns and performance media. #AnnieJenningsPR offers bookings on the top radio shows for affordable book marketing and book promotion clients. This publicity firm works with business professionals securing media placements to help build a powerful marketing strategy.