Now it’s time to think about how you, your message, your book and/or area of expertise relates to society today. This becomes the basis of your publicity outreach.
Many authors will try to force a topic through to the media. This is a mistake. It is so much better to go with the media flow (that is, the issues of the day) than try to force a concept or conversation that as no social relevance at the time. Your media contact will not be able to say YES to your pitch as the subject matter would not be one that would interest readers.
At our PR firm, everyone who is working with you on your media outreach gets to know you quite well. We study your message. We understand your passion. And we ask about your goals. Next, comes the PR talent in the creation of your media materials and our pitches to the media. Our publicity booking staff includes an award-winning former news producer who has over 25 years of experience working with the media. As a former news producer, he researches third party independent and influential sources documenting why your voice is important to the people of today.
Next, our publicists get to work crafting the perfect presentation to the media that allows them to say yes – to say YES to our pitch about you and your topic.
Why does the media say YES to us? It’s because the pitch, that is the conversation is good for the show, the audience and for you, our client.
That’s what we call the triple win. The show keeps its listeners or viewers glued to the show, the audience is fascinated and the guest (YOU) is very happy as you got a chance to share your message, promote your book, give out your contact info and live your book out loud. You also get a strong media asset that you can leverage into more opportunity. We can get into how to this in another conversation.
But these real publicity stories offer a clue. This is where real clients tell what it was like to work with us and how they leveraged their publicity into speaking, consulting and other opportunities.
Get booked on relevant media for you. Get publicity with Annie Jennings PR.
Would you like to speak with national publicity pro, Annie Jennings PR, about how publicity outreach such as getting booked as the guest on radio talk shows campaign help you?
Annie Jennings is a publicity expert and founder of the National PR Firm, Annie Jennings PR that has booked tens of thousands of media placements and has worked with thousands of clients.
Annie Jennings PR is a highly respected and accomplished National Publicity Firm that creates meaningful and valuable publicity strategies that help clients be heard in the world and to build up powerful and influential media bios.
Annie offers her famous #1 radio talk show interview campaign that comes with free unlimited media training, a performance guarantee and bookings on the major, high-listenership radio shows (in the Cities ONLY) that can include the nationally syndicated networks that help share your message coast to coast.
Ask about Annie’s Media Baskets designed to secure publicity and media opportunities that help you stay active and relevant in today’s society. As the media landscape changes, we can help you discover the right media placements for your area of expertise so you can continue to build a powerful platform.