Did you ever wonder what other experts know about marketing that you don’t? They have secrets. They have big secret on how they use their media to move their business model forward. These authors and experts share their big secrets in the real stories of success with our readers as a way of helping other experience their own success. Many business professionals and authors do not know how to leverage their media for success. They get it. But it sits there on their business shelf.
I always say this to my marketing team: “The only good marketing item is one on order. Meaning the entire marketing stock is out in the world working for our PR firm. It is like an army of marketers helping you out each day. The same can be said about your media assets. Get them out into the world working for you. Let others know about your media successes as these are a defining asset for you. Securing high-powered big brand media assets, that is media placements, positions you far ahead of your competitors. You are chosen by the media. That’s special.”
This is the thinking of the most successful authors, experts and speakers I know. And I will share it in the story below.
One of our real clients shares his principle of investing in himself and along with publicity strategy. This is what he says and the link to his real story follows:
“When you pick a PR firm, you have to understand how TV and radio work. Annie Jennings helps you do that and provides a way to use this media as part of a greater business strategy. Publicity with Annie Jennings is much more than just placing you on TV or radio, it enhances your business growth and allows you to realize a potential that in many cases, you would not have been able to reach without that publicity”.
This real publicity expert adds, “in the consultancy world, it’s very important to have a reputation and your reputation is enhanced by media presence”.
You can listen to his real publicity and marketing story told in his own words right here.
This is why investing in publicity assets offers a tremendous advantage over just plunking down money on any old publicity plan hoping for a miracle outcome.
There are no miracle outcomes. There is just a careful planning of a PR strategy that is implemented accordingly. The plan should be specifically designed for your intended business outcome. Your plan is an investment in yourself. Your plan is not just careless spending with no advance knowledge of the outcome. You do not fall for the flash and dash of an all ‘promises no results’ publicity style. At our PR firm we offer guaranteed deliverables with a performance guarantee that our clients love this approach. They love that they can position their strategy to securing the media that helps them grow their business.
Never do business on hope. Once you are at the point of saying, “I hope this works” you are on the wrong path. Keep in mind that through experience, we know there are publicity and business marketing strategies that have worked for others. They can work for you as well.
Professional publicity plans avoid mistakes that cost time, opportunity & money.
And yes, I hear from a lot of authors who did just that – plunked down the money thinking that what was offered was a good deal for them. But no, at the end of the day, they report that nothing meaningful happened for them.
What went wrong? The error starts at the very beginning. With that first question that you should ask yourself with creating a powerful publicity campaign for your business. The question that has to be answered before you work with any PR firm is “what is in it for me”? The second question is this: is the media asset worth it to me. Can I leverage it to my advantage”?
Again, no miracles to the path to success needed. Just strategic PR planning that fits with your business objective. The facts are the facts. The idea is to use the facts in a way that expands your influence and clout to your highest advantage to help you attract new business and opportunities.
And that is the big secret of PR that the savvy buyers know. And that’s why they are with our firm. Because we know that secret too. In fact, we developed this way of thinking about publicity for our clients.
Some people want to succeed by magic. However, what is needed to be successful is a professionally developed marketing strategy that is constantly in motion that includes seeking out the highest, most prestigious media placements for which you can qualify. Annie builds up her clients to reach their highest potential given the fact as they present themselves. Clients consistently report outstanding results such as social media action, book sales, new clients and new opportunities such as workshops and speaking event directly leading back to their PR initiatives.
But wouldn’t you rather have a proven strategic publicity plan than just any old PR plan?
Performance publicity plans created by Annie Jennings PR
For your personalized publicity power plan please contact me using this link below. We can talk about what style can work for you and your goals. Since our model is performance-based, you are not paying HIGH monthly retainers that make you want to cringe. Our clients LOVE this aspect of working with our firm.
- #1 Big Shows Radio Talk Interview Campaign With Unlimited Media Training
- TV Bookings, Print & Major Online Bookings
- Famous Pay For Play Publicity Program For TV, Print & Online Media
- Podcast Booking PR Firm
- #1 Most Powerful Radio Publicity Campaign Your Money Can Buy
About National PR Firm, NYC-Based, Annie Jennings PR
Annie Jennings is a top national publicist and creator of the national PR firm, Annie Jennings PR – a highly acclaimed national publicist whose outstanding vision & insight have revolutionized the publicity industry. Annie Jennings PR’s clients appear on all of the top national media including FOXNews, CNN, CNBC, Today Show & lots more. Annie offers the famous big show, big city radio campaign and major bookings on podcasts the includes a performance guarantee and unlimited media training as well as the performance publicity model for TV media, online media and print.