Publicity Story: Seriously, Is This The Definition Of Insanity?

Annie shares a real publicity story from an author coming off an experience with another PR firm.

So this author says to Annie “it’s OK that I paid for a radio campaign but got nothing for my money.”

WHAT?!?!

Is this what the publicity industry has come to?

People turn over their hard-earned money to get their message out and get nothing back in return.

And they are OK with it?

Somebody wake me up from this horrible dream. This can’t be happening. Authors happy to lose their money.

“It’s ok that I got nothing,” this author told Annie. “Because I didn’t lose too much money. The PR lady was new and just wanted to get some experience so I got a good price.”

So this new PR lady is a sharp one. She got this innocent author to sign up so she could learn how to do publicity on their dime.

Well, I am here to tell you a few publicity facts:

1. It takes years to build up strong relationships with the exact media sources that can book a certain type of client.
2. Email blasts to see what sticks to the wall are bad. Why? If the media does not know and respect your publicist’s name, how can they possibly open the email? And the constant blast emailing of the inexperienced publicists in the hopes of getting bookings is just like this famous Einstein quote: “the definition of insanity is doing the same thing over and over again, but expecting different results.”

But yet, this author was willing to lose her publicity money. And get nothing.

“This makes no sense to me,” says Annie.

At Annie’s each penny you pay for our services is invested in your publicity success. Annie offers a guarantee of performance on her radio talk show campaigns that only book the big shows in the big markets and on regionally and nationally syndicated shows. And the radio campaign comes with unlimited media training from an award-winning former news producer and booker who has over 25 years of experience. Nice perk!

And you radio publicity director has over 20 years of experience booking the major radio talk shows in the top cities in the country. Another nice reason to work with Annie’s PR firm.

Performance publicity campaigns

Plus Annie offers her famous performance publicity campaigns where a client’s specific growth strategy as it pertains to the media is implemented. And better yet, the client only pays for secured media results.

But yet, this author gladly handed her money over to someone brand new in the publicity industry in the hopes of . . . what? A miracle.

There are no miracles in PR.

There are strong relationships with the media like the ones Annie has. Respected publicists who know exactly who to pitch for what topic. And quite frankly, when you turn your money over and use the words “I hope I get something,” you know you pretty much just lost your investment in yourself.

But Annie Jennings PR firm does not let you lose your publicity money

At Annie’s PR firm, clients do not have to hope for the best. They already know they are moving forward with a #1 PR firm respected by thousands of media and thousands of authors, experts and speakers. They don’t have to hope at all. There are performance guarantees in place that protect a client’s investment.

So although there are no miracles in publicity, Annie’s clients feel like they had the time of their lives and that Annie offered more value than they could have thought possible.

And yes, it sure feels like Annie can produce miracle outcomes.

But in reality. The client is the miracle. I just go get it for them.

Annie is one of America’s top publicists working hard for her authors everyday. Our firm offers performance guarantees and pay for performance PR services that clients LOVE. Join us today.

Highlights

• Annie offers a real performance guarantee on her radio publicity campaigns, booking only big market and syndicated shows. Unlimited media training comes standard from an award-winning former news producer.
• Annie’s performance publicity model means clients only pay for secured media results. There are no email blasts here, just a specific growth strategy tied to actual outcomes.
• Strong media relationships take years to build with the exact right sources for each client. A respected book publicist knows exactly who to pitch and why it works.
• Blasting emails hoping something sticks is the definition of insanity in this industry. Real publicity services depend on relationships the media already knows and trusts.
• Annie is respected by thousands of media contacts, authors, experts, and speakers alike. That reputation is exactly why clients trust her book publicity firm over untested newcomers.
• Clients never have to hope for the best when performance guarantees protect their investment. Real author publicity means results, not crossed fingers.
• Annie implements a specific growth strategy tailored to each client’s media goals and book promotion needs. The client is always the real miracle, not the publicist.
• Annie Jennings PR is often recognized as a top rated publicity firm respected by thousands of authors and experts. Performance guarantees mean clients never gamble their investment on hope alone.
• Read more real publicity strategy insights on JenningsWire, the online magazine founded by Annie Jennings. It regularly covers the difference between real strategy and empty promises.
• See more Annie Jennings PR reviews from clients who chose proven relationships over inexperienced guesswork. In conclusion, real publicity results come from strategy, not hope.

Blogs of Interest

• Some firms just have dollar signs in their eyes instead of a real strategy for their clients. Read more: Real Publicity Story: Seriously, They Just Had Dollar Signs In Their Eyes.
• One client’s career skyrocketed once a real, focused strategy replaced guesswork. See the full story: Publicity Story: Annie’s PR Strategy Skyrockets Andrew To The Top, Here’s How!