Radio Campaign Real Story
In this podcast we’re joined by Cynthia Kyriazis, Professional Organizer and author of Get Organized, Get Focused, Get Moving who was on board with Annie Jennings PR for an 8 radio talk show interview campaign, but received 12 radio shows, and all in all was heard on over 1300 stations!
Cynthia was heard on 1300+ radio stations via her radio campaign
The shows include major media brands such as CBS, FOX News, iHeart Media, Inc Magazine Radio and more. Cynthia appeared on National Shows with popular hosts such as Jim Brickman and Gordon Deal, blanketing the country with her message and expertise.
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Cynthia tells her story about working with us. We asked her these questions:
How was your radio campaign experience working with the radio booking team?
Cynthia says that her experience was “great from the very beginning to the very end and even after the campaign”. She adds, “you guys have been with me from the beginning to the very end and it was even better than I thought and I am a professional organizer and a time management person so I watch those things. It wasn’t just meeting expectations you really did exceed them“.
What did you learn from doing the interviews in your radio campaign? How helpful was media training?
Cynthia continues “I will say that the thing I learned the most was what you told me I would learned. I learned how to deliver my message. The media training was phenomenal. Jason (media trainer) interviewed me, we went through the training and then he gave me his honest feedback from all of his experience. He followed up with a list of what to do and what not to do and I made some points for myself before I started the interviews.
Did you feel your radio campaign was personalized? That you were heard and taken care of like a friend?
I totally felt like I was taken care of. There was never a sense or a concern that I was just another person they are trying to push me through. It did not matter if it was day or night if I had a question you would answered it. You were very good at keeping me on task with updated schedules you were very good with follow up on the emails so we would all be on the same page.
How did you leverage your big brand name media booked via your radio campaign?
I posted the interview on my website and created a media page. That was something I had not even thought of. After I talked to Jason you gave examples of how to write a tweet and I certainly learned how to do that. I found that training very helpful. I saw an increase in traffic to my site.
How will having worked with Annie Jennings PR on your radio campaign help you in your career?
I am a one person show. I deliver my message through training, workshops and speaking. To me it was a phenomenal benefit to leverage what people knew about me, to get exposure to new people that had never heard of me. It really helped my ability to go into the marketplace with a more guru status.
What would you say to someone about working with Annie Jennings PR?
Don’t hesitate, just go for it. Get the Annie Jennings PR radio campaign. They provided everything they said they were going to provide plus more and held your hand through the whole process and the outcome was more than we could even expect. It was great!
Highlights
- Cynthia Kyriazis was heard on over 1300 radio stations through her radio publicity campaign. She appeared alongside popular national hosts, blanketing the country with her message.
- Cynthia says her experience felt personalized from the very beginning through the very end. Real author publicity means being treated like a priority, not just another client.
- Media training from a skilled book publicist taught Cynthia exactly how to deliver her message. She calls the training phenomenal and credits it with her on-air confidence.
- Cynthia leveraged her big brand media by posting interviews on her website and social channels. Smart publicity services helped her turn one placement into lasting visibility.
- Reaching new audiences who had never heard of Cynthia helped elevate her professional book promotion to guru status. This exposure gave her a genuine competitive edge in her field.
- Annie’s team followed up constantly, keeping Cynthia’s schedule updated at every step. That kind of consistent care is why so many call Annie a trusted book publicity firm.
- Cynthia signed up for 8 radio shows but received 12, exceeding her original campaign entirely. This kind of performance publicity consistently delivers more than clients expect.
- Annie Jennings PR is often recognized as a top rated publicity firm for authors and experts alike. Cynthia’s advice to anyone on the fence is simple: just go for it.
- Read more real client success stories on JenningsWire, the online magazine founded by Annie Jennings. It regularly features authentic experiences just like Cynthia’s.
- See more Annie Jennings PR reviews from clients who received more than they ever expected. In conclusion, a well-run radio campaign can turn one book into a lasting career platform.
Blogs of Interest
- Experts who share their message across TV, online, and radio all at once build a much bigger platform. Read more: Give Expert Advice Across USA on TV, Online Media & Radio Talk Shows!.
- Getting the right strategy in place helps authors sell books and share their message far and wide. See the full strategy: Author Publicity Strategy Tips To Sell Books, Share Message.