Book Marketing: Be A Top Notch Media Guest On Radio Campaigns
Book marketing pro, Annie Jennings knows numerous ways to sell your book. One of them is getting booked as the guest on a radio talk show. The bigger the radio talk market the better. You be reaching more listeners.
The First Step
The first step is to get booked on radio talk shows. But after you are booked, your job is to be a great guest. You’ll need to know the tips of the trade. Get media training to optimize your book marketing during the show.
Learn Book Marketing From Reliable Sources
If you are a self published author, you may have different challenges than a traditionally published author. There are no “in house” publicity departments to assist you in the initial selling and promoting of your book. Have no fear. Book marketing secrets are available at the Annie Jennings PR website. You can learn all you need to know.
Book Marketing Essentials: Learn Media Guest Skills
NO CELL PHONE OR HEADSET FOR A RADIO INTERVIEW:
Keep in mind, never do a show using a headset or speakerphone. They change the sound quality.Always turn off your call waiting. Contact your local phone company for instructions on how to do this for an individual call. You can turn it back on again immediately after your interview.
HOTLINE NUMBER:
Always have a hotline number for the studio before your interview, if the producer does not call use the hotline number to call them.
KEEP YOUR NOTES READY:
Have interview notes in front of you. Notes include your facts, prepared phrases and other talking points. Notes should be accessible when needed. And you may need them quickly!
KNOW THE TOPICS IN YOUR BOOK:
Have your book handy with key pages marked. Know your content. so you can quickly flip to a page if needed. The producer and host may use your book to guide the interview.
KEEP THE INTERVIEW LOCATION QUIET:
A quiet environment is a must have for your radio interview. Authors should have their cell phone on mute. It is usually given for back up purposes so keep it on until the interview. Set up the scene so you are not distracted. Get the kids set up in advance – snacks and all.
STAND BY FOR THE SHOW TO CALL YOU:
Be at your interview line well before the scheduled time; they may call to check in.
KEEP LOTS OF WATER AVAILABLE: Â
Have water ready. Â But keep it safe from spilling. Â Also be sure your phone has a mute button. Use it if you have to cough or sneeze or take a huge gulp of water (the audience can hear you swallow and gulp). Don’t forget to unmute yourself when you are done.
THE RADIO SHOW USUALLY CALLS EARLY:
Usually a producer will call the guest a few minutes before they are scheduled (however, this is not always the case). Listen to the show for those few minutes on hold. Be ready to jump right in if the host puts you on air without anyone coming back on the line first.
GREAT MUST-KNOW TIP: FOLLOW THE HOST’S LEAD: Â
If he/she goes right into a question be prepared with an immediate answer. Don’t say “hi, how are you doing”. Shows get right into the topic. Radio shows are content rich and fast moving.
HIGH-ENERGY IS KEY: Â
Keep your energy levels high. Be strong and confident in your voice. Don’t sound tired. Avoid appearing meek, mild and without an opinion. Keep the audience engaged
AUTHOR SHOULD KNOW CURRENT EVENTS:
Your radio host can ask you anything so be ready. Guests must be prepared for current event commentary. Know how to lead the conversation back to your message.
Get booked on radio today with Annie Jennings PR!
