Book Publicity, Marketing & Promotion Strategies

Book Publicity Strategies, Tools, Plans & Ideas

Many authors have lots of questions regarding their PR and book publicity strategy. Annie Jennings, a top national publicist with many years of experience, answers some commonly asked questions about publicity, public relations and marketing.

What is a book publicity strategy?

A publicity strategy is the way you will get your book out to your target audience. This includes getting booked on radio talk interview shows, in print and online media and as a guest on TV shows.

What are the tools of book publicity?

There are many tools used to create a publicity strategy that include creating a press release to send out to your target media outlets that can include book reviewers, a contact list that targets media that has a topic profile that matches your book’s subject matter, a way of reaching the target list responsibly, books to send out to the interested media and a follow-up strategy. Getting media training is an important tool as this will help you learn the skill set need to speak to the media as a seasoned author.

What does it mean to get book publicity?

Getting publicity means that your is mentioned in a media outlet. Many times the media will interview you as a  subject matter expert where you contribute to a story, article or blog the journalist is writing. In this case, the media usually mentions your expertise, your name and the name of the book. With a radio talk show interview, you will be booked as a guest on the show where you will talk about the topic discussed in your book. You are usually able to mention your book in the interview and the show’s host will mostly likely mention the name of your book in your introduction (so be sure to provide the name of your book in your press release).

What is the importance of getting book publicity?

Authors spend a lot of time and money in the writing and publishing of their book. Once published, it is in the author’s best interests to get the name of the book out to their target media to reach potential buyers. Without publicity, your reader may never get the chance to find out about your book and why they would want to buy it.

What are some mistakes to avoid in getting book publicity?

The first mistake is not having a website that has your book information. Your website should include an ‘about the author’ section, an ‘about the book’ section and any other information that positions you as a qualified author along with how readers can buy the book (link to Amazon if available) and how any interested media can contact you. Other mistakes to avoid include not having a summary of your book or press release on your book to send to interested media. Not having media training is another mistake to avoid. Because you will not have the skill set the media likes to see in an author.  Avoid meaningless pitching of your book to large lists of media that are not a match for your topic. Take the time to build a list of media whose profile matches the subject matter in your book.

What is the most effective book publicity strategy?

The most effect book publicity strategy is to be visible to your target market using radio talk show interviews, print and online media as well as appearing as a guest on TV shows. Also, creating social media accounts and actively sharing about your book, your media opportunities and what your book is about is essential to creating buzz. Take the time to think about your target audience, where they are on the internet and target them.

Annie Jennings is a top national publicist who has worked with thousands of authors, experts and speakers. You can learn more about Annie Jennings PR at https://www.anniejenningspr.com

Highlights

• • • Many authors search for book marketing services that actually work before choosing a PR firm. Because of this, Annie Jennings PR built campaigns around proof and performance, not promises.
    • A radio campaign for authors with guaranteed deliverables remains one of the most requested strategies. As a result, clients see bookings across the biggest cities and major markets nationwide.
    • How to get booked on TV shows as an author is a common question among new clients. Therefore, the firm pairs every TV campaign with full media training and on camera coaching.
    • Business book marketing services help corporate authors and executives reach a very different audience. In fact, these campaigns focus on building authority among investors, clients, and industry peers.
    • Authors exploring self help book promotion want media that builds trust with everyday readers. For example, these campaigns highlight real transformation stories that resonate with a national audience.
    • A PR firm for authors that works on performance basis appeals to budget conscious clients. Instead of paying retainers, they pay only when real media placements get delivered.
    • Author promotion services that build long term visibility matter most after the initial book launch. Over time, this visibility turns into speaking invitations, consulting work, and new business leads.
    • For more proof these strategies work, the JenningsWire shares ongoing publicity success stories from clients. Each story shows how a focused strategy turns into measurable national exposure.
    • This is one reason so many authors consider Annie Jennings PR among the best book promotion companies for authors. As a result, new clients often arrive already trusting the process before their first call.
    • Hearing directly from clients shows how these combined strategies perform in the real world. So, listen to more real stories of success from authors who built their platform here.