Publicity & Book Promotion Podcast
Listen Here
In this publicity podcast, we share another real story of success to give listeners an inside look into what it’s like to work with Annie Jennings PR. We interview real client Susanna Liller who is an organizational-development consultant, executive coach, and women’s workshop leader. She is the author of You Are A Heroine: A Retelling of the Hero’s Journey. Susanna’s radio campaign included numerous radio interviews on high impact 50,000 Watt Stations in big cities such as Boston, Atlanta, Chicago, Seattle, Minneapolis, San Diego, and Sacramento!
Did your radio campaign include bookings on the big shows and how did you do as a guest?
This radio campaign was a first-time thing for me. I had been on smaller local radio stations where I live, but Annie’s radio campaign was bigger than that. Her campaign taught me how to speak with powerful hosts on these big shows and it was very good training for me. I liked that I could hold my own with major hosts and share my message with their listeners.
The Annie Jennings PR radio booking team was connected with the big radio shows and this was wonderful for me to connect with so many listeners.
Why did you choose Annie Jennings PR for your radio talk show publicity campaign?
My publisher recommended I check out Annie Jennings PR. I was pleased that Annie was the one to call me personally. Usually this does not happen with such a big firm. I was able to have an in-depth conversation on the phone with her.
Annie was genuine. She was the real deal.
Annie gave me time to think about the campaign. No pressure.
I felt signing on with Annie Jennings PR was a very good opportunity for me. I could tell that Annie’s radio campaign was a high-quality publicity program. That’s what I wanted. I wanted national publicity for my book. I got that with Annie.
Do you feel Annie’s team understood your publicity goals and objectives?
I felt that Annie understood my message. I also felt it with Annie’s entire radio booking team. Stacy (Annie’s Radio Director) helped identify the socially relevant topics that would be of interest to the shows and helped me build out my point of view.
Annie’s booking team was right there with me finding the topics that related to my book but would also be of interest to the listeners. They customized the radio campaign to me and my book.
Annie’s famous radio publicity campaign comes with a guarantee of performance along with media training. How do you think this level of support helped you?
After we talked about the basics, Annie’s media trainer, Jason, started interviewing me as if he were a host of a radio show. I did very well. I thought, if I can do this in a trial way with Jason, then yes, I can do this. I was able to do it. We were ready to start with my first radio interview. Jason listened to the show and gave me a few tips after the first interview. Working with Annie’s team gave me the confidence that YES I can do this.
Many authors choose Annie Jennings PR for their publicity, what would you tell them about your experience?
The radio campaign has given so much to me. So much confidence.
I am putting the recordings of the radio shows up website so I can show people that I have had top media exposure and how I speak to the topics facing our society. I also plan to transcribe each radio interview so I can create top quality material. Each radio interview contains so much information that I will have lots of content to re-purpose and to share all over social media.
I felt that working with Annie Jennings PR helped me hone my message. This PR team taught me how to be socially relevant which turned out to be a major factor in my growth as an author whose voice has meaning and value.
I learned how to trust myself. Annie’s PR team gave me confidence by teaching me the skill set I need to be a great guest for the show and share my message with the listeners in a way that could help them. The radio campaign gave me a lot. I am so very glad that I signed on with Annie Jennings PR.
To learn more about Susanna Liller and her book, You Are A Heroine: A Retelling of the Hero’s Journey, please visit www.SusannaLiller.com and connect with her on twitter @susannaliller
If you would like to speak with Annie personally please click on the box below to let our team know of your interest. Soon you will be speaking directly with Annie herself!
