Of course you know the answer to that one.
It’s new clients. You make your money with new clients.
But yes, and here is the part that will change your life, how do they find you?
And that is the million dollar question (or it could be worth much more than that)
Once you determine where your business is coming from – that is the ‘signed, sealed and delivered’ new business you can do more of what works and less of what does not.
- Identify your marketing components. Yes one by one because the next step is to quantify the clients or leads coming in through each component.
- Next determine whether the costs associated with each method is worth the outcome.
- If you are not able to do the above because you really don’t know, it’s time to know. Implement a conversion strategy or tracking strategy that gives you the information you need to make choices that benefit your overall marketing strategy.
Note: Sometimes, although you are not bringing in a new clients from an outreach, it still might be worth continuing if your brand exposure is positive especially if the costs associated are small.
Most small business owners would do their social media outreach themselves so the cost is time.
‘What else could you be doing with your time?’ is a question to answer to be sure you are not paying an opportunity cost in continuing with a marketing strategy that is not paying off in new clients right away, but is adding to your brand awareness.
Be sure to connect with Annie Jennings PR for publicity services that can help you build a competitive advantage in your area of expertise or your business services. You’ll find lots of real PR success stories at http://www.anniejenningspr.com where real publicity clients tell what it was like for them to work with our team of media savvy PR professionals.
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