Many people share the same desires. The quest to be one of the top experts in their fields.
And why shouldn’t they? Being one of the top five or top ten experts in your field yields tremendous benefits to the expert, their business and to their business growth strategy.
But here is the dilemma. You know you are highly skilled, possessing knowledge and strategy that far surpasses that of your competitors, but how can you get those in a position to work with you to appreciate the high quality of your expertise?
You have to be working with the right publicist. A high-powered, media savvy and experienced publicist. Driven by success and stops at nothing. We will tell you more about working with Annie and her team below but first some ideas to set the stage for your own success.
Competitors pop up overnight.
Anyone can put up shingle overnight via a new website claiming they can provide similar services to yours. However they are nowhere near you in terms of accomplishments, knowledge and experience. How do you stake your claim as an established, significant professional who is miles above these new competitors?
Publicity as a defining media asset.
Now THIS is the big secret. This is the thinking of the most successful authors, experts and speakers I have worked with on their valuable publicity strategy and have interviewed via our real story podcast series. Thinking of publicity as an asset that can be leveraged and earns on return on your investment.
The competitive business growth strategy that have set others apart.
It’s about knowing where and how to invest in yourself that makes a difference to your business growth strategy. One of our real clients shared that his principle of investing in himself paid off and offers his thinking about publicity as an asset and how he grew his own business, quickly. I have quoted an important part of his story below but you can also listen to his entire real story here.
Media assets allow you to realize your potential.
This top expert says this about working with a publicist and getting media exposure. “When you pick a PR firm, you have to understand how TV and radio work. Annie Jennings helps you do that and provides a way to use this media as part of a greater business strategy. Publicity with Annie Jennings PR is much more than just placing you on TV or radio, publicity with Annie enhances your business growth and allows you to realize a potential that in many cases, you would not have been able to reach without that publicity.”
Media assets enhance and strengthen your reputation as a high-powered expert in your field.
He adds, “in the consultancy world, it’s very important to have a reputation and your reputation is enhanced by media presence.”
This is why investing in publicity assets offers a tremendous advantage over just plunking down money on any old publicity plan hoping for a miracle outcome.
There are no miracle outcomes. There is just careful planning of a media acquisition PR strategy that is implemented with an in-depth knowledge of how to secure appropriate media placements that move your business growth strategy forward. Media that makes a difference in your positioning, in your opportunity attraction marketing strategy and in the way your target market views and evaluates your expertise.
Publicity strategy specifically designed with certain goals and objectives in mind.
Your strategic media outreach plan should be specifically designed to achieve your intended outcome and become the result of an investment in yourself. Watch out that you are not just carelessly spending with any publicity firm who does not have the experience to be able to ascertain the value of the deliverable given the media placement.
One client told Anne that he spent $30,000 per month with another firm before working with her firm and yet achieved no meaningful media placements. This would never have happened with Annie Jennings PR. First of all, our structure is NOT set up for you to lose money. Our performance publicity program guarantee means there are no monthly retainers where you just hope for the best. That does not happen with performance publicity. With Annie, there is a well-developed media strategy created with the client’s current positioning in mind and how to leverage to more success.
When this $30,000 per month client started working with Annie after he left the other firm, high-powered, prestigious and influential media placements came fast and were perfect for what he had in mind.
Annie finds it way more interesting to optimize a client’s potential.
When Annie is asked why she is way beyond most publicists in her achievements she says “it is far more interesting for me to watch a client grow to their optimal success. I would never be satisfied with just delivering any old media. I have to deliver the best media to our clients that match their goals. It’s just who I am.”
“Plus I love when a client discovers themselves and realizes they are capable of accelerated success. The rumblings of their greatness begin by working with our PR strategy,” adds Annie.
Never do business on hope.
Once you are at the point of saying “I hope this works” you are on the wrong path. Hope is a last ditch word. It indicates that you do not have a well thought out plan designed to deliver the outcomes you want to achieve.
And yes, I hear from a lot of authors who did just that – plunked down the PR money thinking that what was offered was a good deal for them. But no, at the end of the day, they report that nothing meaningful happened.
What went wrong? The error started at the very beginning. Clients are not asking the right questions about their publicity. And they are simply hearing what they want to hear. Here is the #1 tip for you in choosing the right publicist. You should never hear the word “try.” I will say it again. You should never hear the word TRY. You should only hear the words “intent to deliver the outcome.” Would you rather work with someone who will only “try for you” or work with someone who goes out into the world each and every day with the intention of delivering the outcome? Their devoted, passion fueled energy simply does not compare with that of someone saying they will simply try for you.
At Annie’s there is no TRY, there is only intent to deliver the outcome.
Again, no miracles here. Just strategic planning that fits with the situation presented. The facts are the facts. The idea is to use the facts in a way that expands our client’s prestige, influence and clout to their highest advantage.
And that is the big secret of PR that the savvy buyers know. And that’s why they are with our firm. Because we know the secret of how it all works together. In fact, we developed this way of thinking about publicity for our clients because, as I said before, it’s a lot more interesting to me to pursue success at an energized pace for our clients.
Some people want to succeed by magic.
However, what is needed to be successful is not magic but a professionally developed marketing strategy constantly in motion. The strategy is about seeking out the highest, most prestigious, clout-building and influential media placements for which the client can qualify. Annie builds up her clients to reach their highest potential given the facts as they present themselves.
Clients consistently report outstanding results, such as social media action, book sales, new clients and new opportunities, including workshops and speaking events directly leading back to their PR initiatives.
But wouldn’t you rather have this proven marketing strategy than just any old PR plan?
For your personalized publicity power plan please contact #AnnieJenningsPR using this link below. We can talk about what style can work for you and your goals. With our performance publicity model, there are NO MONTHLY retainers that make you want to cringe when you hear the price. Our clients LOVE this aspect of working with our firm. In fact, one client told Annie that he would pay her all day long for secured, highly sought after, influential media that could really help him in business.
One client recently said in his real publicity story you can access here, “Annie puts her money where her mouth is and they put their work where the money is. Annie Jennings PR does not ask for the handout. They don’t say we will do our best. They say that they are going to bring you secured media placements that will help drive your business model forward. It’s that kind of reliability that I need to invest in marketing my interests.”
Annie Jennings PR books radio talk shows, TV shows in any city, major print and online media.
Get publicity strategy that is designed just right for you. Click on the ‘get started now’ box to start your conversation with Annie. Talk soon!
About National PR Firm, Annie Jennings PR
Annie Jennings of the national PR firm, Annie Jennings PR, is a highly acclaimed national publicist who continuously creates publicity strategies that add meaning and value to the profiles of her clients.
Annie offers the famous big show, big city radio talk show campaign that includes a performance guarantee and unlimited media training as well as the highly successful performance publicity model for various aspects of publicity asset acquisition.