In this podcast, Col. Cedric Leighton, who came to Annie Jennings PR after he retired from 26 years of service in the United States Air Force and is now an internationally respected expert on leadership, cyber security, foreign policy and military matters, shares his story of working with the Annie Jennings PR firm for his media and publicity outreach.
Major publicity media real story podcast
Over the past few years Cedric has been interviewed hundreds of times on National Radio and TV including PBS News Hour, CNN, Bloomberg, CNBC, FOX News, FOX Business, C-SPAN, AP TV, BBC and Al Jazeera, just to name a few! He is also a regular contributor to ‘Capital Insider’ in Washington, DC and has been featured in the Wall St Journal, New York Times, LA Times, Washington Post, AP, among many others. In addition, he has served as a Cybersecurity and Foreign Affairs panelist for Bloomberg conferences, as well as others across the country.
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Real Publicity Story: Col. Cedric Leighton Says It’s All About Leveraging Annie’s Talents
Colonel Cedric Leighton tells his publicity success story
After 26 years experience as an intelligence officer in the United States Air Force, and retiring as a Colonel with numerous medals and awards, what prompted you to contact Annie Jennings PR for publicity?
Choosing Annie for publicity
Cedric says that when you pick a PR firm, you have to understand how TV and radio work. Annie Jennings helps you do that and provides a way to use this media as part of a greater business strategy.
Publicity with Annie Jennings is much more than just placing you on TV or radio, it enhances your business growth and allows you to realize a potential that in many cases, you would not have been able to reach without that publicity.
It’s important to leverage the talents of the great team at Annie Jennings PR in order to create and get your message out into the world. To let your voice be heard. That is why I have been a client for the last several years and made Annie a core element of what we do as a business.
What was it like working with the Annie Jennings team of professional publicity experts?
Annie Jennings is a team of great and wonderful professionals. Not only are they experts in publicity but they understand the media landscape as well. It is very important to have a great PR team on your side. You can create opportunities for yourself by leveraging their capabilities.
How have the people you’ve met as a result of Annie’s publicity helped you?
I have met many people who are prominent in the news – former ambassadors, former high level officials. Sometimes current ambassadors, members of congress, senators, former governors, former cabinet secretaries, CEO’s of companies. All of these have been in contact with the media at the same time I have been in contact with the media or have reached out to me as a result of appearances. (listen to the publicity success story podcast above for more info as Cedric expands on this question in the podcast).
Media proves your versatility and conveys a sense of getting things done and I think that is what makes media campaigns like this very attractive from a business prospective, especially a consulting business prospective.
How has all of this publicity media exposure impacted your consulting business?
In the consultancy world, it’s very important to have a reputation and your reputation is enhanced by media presence. Many media organizations do independent vetting of their guests and then decide if they will put you on the air. Once you are chosen and have good interviews, you are imparting information, conveying a message and expressing your knowledge. If people want to use that knowledge further then they have a way of contacting you through the website and hiring you for projects they are working on.
As a result I have been able to work with governments both foreign and domestic. I have been able to work with private industry both on the technical side, in terms of service providers for certain technical solutions in the cyber security markets, but also with people who are buying solutions. If you have an enhanced reputation because of media presence it makes a huge difference and that’s what I have been able to leverage to great effect.
In fact, I’ve spoken at not only several domestic conferences but also international conferences, gave a keynote panel discussion on the future of the world with distinguished guests including former ambassador from Pakistan to the U.S. That level of interaction with very influential people was only enhanced by the way that I was able to use the effective media strategy that Annie Jennings has provided.
At the end of the day, it’s about buying publicity solutions or outcomes that enhance your business and reputation
To learn more about Colonel Cedric Leighton and Cedric Leighton Associates, a unique consultancy at the nexus of 21st Century Crisis Management, Leadership Development, and Strategic Risk Management please visit www.cedricleighton.com
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Real Publicity Story: Col. Cedric Leighton Says It’s All About Leveraging Annie’s Talents
Annie Jennings PR is a national publicity firm that is famous for their bookings on radio talk shows, TV shows in the local, regional and national markets, prestigious online media, high circulation and/or targeted magazines. Authors, experts and speakers love to work with Annie as she offers guaranteed deliverables on her top markets radio campaign that includes bookings on big radio talk shows and nationally syndicated shows. Annie is also well known for offering her famous pay for play publicity program that allows you to build up your personal and business credibility.
