Publicity strategies for self-promotion and empowerment!
Why not make it a new day for you and success in your endeavors whatever they may be? Leave the past behind. Move on and move to what you really feel in your heart is right. Even if you do make a few waves. It’s better than living without really loving each and every day. So here we go with your NEW DAY PUBLICITY STRATEGY.
As I may have mentioned before in previous posts and speaking engagements, authors want to know how to sell more books. I can’t blame them.
The first thing I would say to help them find their ‘new day’ is to ask themselves this one question.
Why did they write their book in the first place? Therein lies a clue on how to sell or not sell it at all.
I know, not selling a book strategy sounds odd. But some authors, such as families or business professionals, write books for different reasons. Maybe to capture their family history, or to preserve and document memories. The way a business professional might use their book, as the marketing world would say, would be as a business card. You would not sell your business card right? So why even think about selling your book!
As an aside says Annie, “I don’t think of books as business cards at all. I think of a professional’s book as a showcase of their talent, expertise and experience. Does a business card convey all of that? Not at all. But a book can demonstrate how you, the author, can add value to anyone wishing to hire someone in your area of expertise.” And that’s why you give the book away!
Publicity strategy can help authors make their book promotion meaningful.
As time goes on, and a significant personal investment of time and money takes place, sometimes the original reason or premise of writing the book is lost. The prevailing thought then becomes that the book should make money. The authors start thinking about the cost of book in time and money, not to mention lost opportunity, and that the book should earn a ROI.
Publicity strategy keeps you focused and motivated for successful promotion.
STOP right there. As you are getting off track and that leads to frustration. For memoirs to document family legacy let everyone have a copy as courtesy as you are a family (remember the original intent). However, if you realize your family’s story has a greater message – such as a real life story of perseverance, surviving a tragedy, building a name brand business or thriving mom and pop business – the message may be worth sharing with others. This is where PUBLICITY comes in. This is where a PR firm like ours can help you. We are not just any firm. We personalize your publicity strategy to be meaningful and valuable to your goals and objectives.
#AnnieJenningsPR “GETS ME” say many of our authors!
Annie Jennings PR always looks for the deeper message in the material. In the example above, how can one person’s story impact others, help others or even change the world?
Now, if you want to expand on your original intent, there are PR strategies that produce outcomes. Sometimes, it’s good to just get a general idea or scope of your feelings around the value of your book to others as that can become the foundation of your PR plan.
The question we ask here of authors or experts that contact us is this: what would you like to accomplish with your media outreach? All we are asking is for the author to share their feelings and desires on what they would like to happen. Depending on what they say, we create a publicity plan with that outcome in mind. As publicists, we have a good working knowledge of what types of media and publicity placements that would lead to an anticipated outcome. Of course, we design your publicity strategy with your goals in mind.
Perfect right? I know, I just gave you a nice behind the scenes look at how we work with a client. There are lots of behind the scenes “intellectual property” style ideas in place for your success. You don’t have to know what they are but you do have to know a few things:
- Your investment is safe.
- We understand you.
- You are getting the media placements as discussed in our strategy call.
Publicity “behind the scenes” strategy
- You know your investment in publicity is safe when your PR firm can offer a performance guarantee.
- Your publicist should fill you with the confidence that you are important to them. That getting your message out is as important to them as it is to you.
- A professional publicist will discuss, in advance, what we call in our industry, the deliverables. What you can expect from your PR campaign, that’s what you want to know. If you hear the words “try” and “pitching” those can mean that a performance guarantee is not in place. These words indicate work on your behalf that may not result in any media placements. I hear about this type of publicity from the numerous authors that call our firm looking for our guaranteed deliverables and performance guarantee.
Get the best publicist for authors with a performance guarantee and history of getting the bookings you think would work for you too!
Annie Jennings is highly acclaimed by her clients which include authors, experts, business executives, CEOs and leaders of firms with big brand names. Why not be her next client? Annie welcomes everyone – from the self-published author all the way to the big brand CEO, because, as she says, “we have perfected a media solution for all types of clients and all types of missions. We can do it!” Annie has an impressive speaking career that includes The Harvard Club, New York University, ASJA (The American Society of Journalists and Authors) and many more. Her work has inspired numerous clients to seek and achieve their highest levels of success!
Want Annie To Present To Your Group Or Association?
Annie is available to present on numerous publicity strategies in online telephone venues, teleseminars or podcasts for your group or association of authors, experts and speakers. Let Annie know via email annie@anniejenningspr.com of your interest.
Why not work with #AnnieJenningsPR. Many authors call her the best in the business!
About the national publicity firm, Annie Jennings PR
Annie Jennings is a respected publicity expert who has worked with thousands of clients securing media placements that are meaningful and valuable to them and their publicity and media outreach goals.
Want Annie To Present To Your Group Or Association?
Annie is available to present on numerous publicity strategies in online telephone venues, teleseminars or podcasts for your group or association of authors, experts and speakers. Let Annie know via email annie@anniejenningspr.com of your interest.
NEXT LEVEL MEDIA STRATEGY: Annie Jennings PR has created innovative and next level publicity media strategies that help authors and experts be heard in the world. Annie has developed a time-tested approach to publicity. This firm offers a proven PR and marketing strategy to build up powerful clout in a client’s expert status that can result in influential media bios and attract new lucrative opportunities.
FREE UNLIMITED MEDIA TRAINING WITH RADIO CAMPAIGN: Annie offers her famous #1 radio talk show interview campaign that comes with free unlimited media training, a performance guarantee and bookings on the major, high-listenership radio shows (in the Top Markets ONLY) that can include the nationally syndicated networks that help share your message coast to coast.
PERFORMANCE PR: Performance publicity programs are offered for TV bookings, prestigious print and influential online media placements. Why pay expensive monthly retainers when performance publicity programs help you reach your goals and manage your publicity money wisely? Our clients LOVE that we put our money where our mouth is and guarantee our media campaigns. Check out our real publicity stories of success here!
PUBLICITY BASKET WITH PERFORMANCE GUARANTEE: Annie has created a new concept in PR, The Publicity Basket. Created to provide tremendous value to the client, be sure to ask Annie how the Publicity Basket can help you invest your assets more wisely to secure your return on investment.