Public Relations For Authors And Self-Published Authors!
Self-publishing continues to skyrocket!
Publisher’s weekly reports that book publishing topped 4 million books in 2025. The report notes “the increase was led by self-published works, for which the number of print and e-books soared 38.7% to more than 3.5 million from 2.5 million in 2024.
Now that’s a lot of books. And these numbers make publicity for your book a must have. Your book has to stand out in an extremely crowded publishing marketplace.
“Don’t worry”, says National Publicist, Annie Jennings, founder and CEO of Annie Jennings PR, a book promotion and marketing firm the works with self-published authors. “Your book can stand out in this highly competitive environment using our tried and true publicity services.”
Effective public relations for authors begins with getting your book in front of the right audiences. Your target market will not just magically discover your book. There are numerous self-published books hitting the market every year. This creates overwhelming demand for “getting the word out” media strategy.
Highlights
- Public relations for authors begins with understanding that the topic and platform matter more than the publisher.
- A strong book promotion strategy helps self-published authors reach readers they could never reach alone.
- Radio publicity is one of the most powerful tools available to authors building their platform today.
- Working with an expert publicist means your message gets in front of the right audience at the right time.
- Author publicity builds the kind of credibility that opens doors for speaking, consulting and new opportunities.
So, what’s an author to do to get the best public relations for authors strategy for their self-published book?
Authors have a lot of competition for sales. With so many books available because of self-publishing, other authors want their readers’ attention. Public relations for authors includes many methods of outreach to your target readers – all in the hopes of getting attention for their book.
What does a book publicist NYC firm and founder of a top book marketing firm, Annie Jennings, think about media coverage for self-published books?
“No worries,” says Annie, founder of the highly respected media booking firm, Annie Jennings PR. “We have developed a public relations for authors publicity strategy over many years. This strategy helps authors deal with the marketplace no matter how many books are published.
To Annie, it’s all about YOU. Annie and her team don’t worry about how many books are competing with your book.
Their goals are to magnify your voice, your message, your contribution and your book’s topic to the world. Annie’s professional book marketing experts help you identify your core messaging that is socially relevant. In other words, they help you learn why your voice matters in the world right now.
From there, her on-staff media trainer and former news anchor with a major radio network gives you media training to perfect your message. You learn the great guest skills so you are confident, prepared and savvy on the air.
Plus, you will learn how to answer the question – how can listeners find out more about you and your book?
Also, it is important to note that you don’t have to know your messaging before working with Annie. Her publicity strategy is designed to help you discover your core messaging that is meaningful and valuable to you and to the world. It’s all part of the PR strategy of getting you ready to go out into the world and be heard.
Get radio publicity for your self published book.
One of the best ways to get up close and personal with a large audience is to secure radio publicity where you appear as the guest discussing a socially relevant topic that ties into your book’s topic and your area of expertise.
Your radio campaign gets you off to a great start. Radio develops essential media skills you can put to use in any interview, whether it be radio, a TV show or an interview with a journalist.
Get the UNLIMITED MEDIA TRAINING.
With being a guest on a radio talk show there are significant benefits. You have an audience listening to your every word for the length of the segment (whereas social media can often simply be a scroll by your post). This radio time spent with your audience offers a tremendous opportunity to build a relationship with listeners. This relationship could certainly lead to book sales.
Plus, the author adds valuable experience to their media bio and takes several steps up our Ladder Strategy. Each level of the Ladder Strategy naturally leads to the next level higher. Another benefit of radio is that the shows conduct the interviews via telephone or Zoom audio making it very easy for you to blanket the nation. You can do the interviews from your home or office. No travel, no added expenses, no makeup, no special outfit – just you and your message.
Want to work with Annie and her team of outstanding top publicists and book marketing experts that are experienced in providing public relations for authors. If so, just click on the box below and soon you will be speaking with Annie about how to get your message out to the world!
About Annie Jennings PR media booking services:
Annie provides public relations for authors, experts, speakers and professionals. Authors can be self-published or traditionally published.
As you may know, Annie Jennings is a respected Publicist in the PR industry. They have worked with thousands of clients securing many thousands of media placements along the way.
Annie Jennings PR has created public relations strategies that help clients be heard in the world.
Media accomplishments help authors build up powerful and influential media bios, create clout, influence and buzz.
It’s a crowded world out there for authors, experts and speakers or consultants. If we take into consideration that over 3.5 million self-published books hit the market last year, we can say that demand for self-published PR is at an all time high. Everybody wants media coverage but there is only so much of it to go around.
This means that you will need to secure as many placements as possible. This is here public relations for authors become very important to keep your book and your message out into the world.
Go with a radio talk show campaign for substantial, yet easy to do, exposure to your readers.
Let the radio show’s listeners’ experience you. Let them hear your voice and your thoughts on the issues being discussed on the show. The bottom line is to join them in their world and let them join yours. Think community.
Annie offers her famous #1 radio talk show publicity campaign that comes with free UNLIMITED MEDIA TRAINING. Your training is provided by an award-winning former news producer and booker with a major national network. Plus, your radio campaign includes a performance guarantee. You get media bookings on the major, high-impact radio shows in top cities that can include the nationally syndicated networks that increase your exposure coast to coast.
Performance publicity programs are offered for TV bookings, prestigious print and influential online media placements. Why pay expensive monthly retainers when performance publicity programs can help you reach your goals and manage your publicity money wisely? Our clients LOVE that we put our money where our mouth is and guarantee our media campaigns.
Learn More: Public Relations For Self-Published Authors