Radio Campaign Authors, Speakers or Experts Create A Powerful “Platform™”.
Highlights
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- Public relations for authors and experts builds powerful brands by getting your message to the right audiences consistently.
- A strategic radio publicity campaign creates coast to coast brand recognition that no other medium can match.
- Effective book promotion means building a brand that outlasts any single media placement or campaign.
- The right publicist knows exactly which shows and markets will build the strongest brand for your topic.
- Author publicity at this level transforms you from an author into a recognized national expert and brand.
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The winner in the pursuit of a media placement or opportunity the one with the most powerful Platform™. They win because they can create more certainty that they can deliver the outcome the opportunity is designed to achieve.
Your book promotion campaign will provide media placements to empower your credibility, influence and clout.
Your radio talk show campaign will provide the foundation for a fast-growing Media BIO.
Why create a powerful “platform™?
Think of this way, let’s make up an example. You want to throw a spectacular party in honor of someone you love’s major accomplishment. Everyone is invited. Now, the planning begins. It’s time to hire your party planning team. Do you select the entry level party planner ‘wanna be’ with no experience (who wants to learn the skill while being paid at the same time?) Oh NO. Too risky right?
You need a proven professional with plenty of “proof of concept” that they will throw the best party you have ever seen. They have the credentials, experience, examples of their work and testimonials. You want to hire the professional.
The difference in which one to hire is this: With a proven professional by your side, you wind up withs guests raving about every little amazing detail. Plus the honoree of the party is gleaming with happiness. OR, in the case of hiring an entry level party planner your party can go terribly wrong. It can happen. They just don’t have the experience to anticipate and plan for everything that can go wrong. In this example, the caterers never arrived. They got the dates mixed up. Now, you have starving guests. And you are ravaging through your fridge and pantry for cheese and crackers. You wind up sending someone to the grocery store – fast.
Well the media likes also to work with proven professionals. This goes a long way in guaranteeing a high-quality, content- rich radio talk show or TV show segment. It also goes a long way when choosing an author to provide a quote for a big brand online article. The media wants, once again, certainty – a powerful platform™
Annie Jennings PR is the creator of Platform™ strategy that has skyrocketed careers.
She is dedicated to the “betterment of all” and this is her core philosophy. With that in mind, Annie created many of the PR strategies in use today throughout the industry,
More benefits of working with Annie Jennings PR Firm: As a firm dedicated to public relations for authors, Annie Jennings PR offers performance publicity and guaranteed deliverable PR.”
Want to get your platform™ strategy going fast? Get booked on big city radio talk shows
Many authors want to get their book out into the world as quickly as possible.
National publicist and platform™ building professional, Annie founder and CEO of the in-demand AnnieJenningsPR, says “there a numerous ways to bring your book out to the marketplace to build brand, create media assets and add power to your Platform™.”
Authors and experts looking for book marketing experts who deliver real, measurable media results will find that Annie Jennings PR stands apart from the rest.
Annie continues “I like authors to get booked on major top radio talk shows as the guest for starters. Radio interviews offer the author lots of opportunity to get their book out into the world as well as begin the process of becoming a top expert in their field or add current media to their Media BIO. To be most effective in landing a media opportunity for yourself is that your previous media experience is recent, not several to many years old.
I don’t have to tell you that the world changes fast. And so do you. I always teach my clients on how to apply their knowledge to socially relevant issues and conversations.
Why radio publicity?
Not only does it jumpstart your campaign it also gives you tremendous energy. Radio is exciting. You have a dedicate listening audience, you are engaged with the host, building rapport with the listeners and you could very well be changing lives. Now that’s energizing.
High energy helps you get better. It stimulates ideas and propels action. Authors love that radio shows are guest friendly. In exchange for giving a rating bonanza segment you get to answer the question “how can our listeners find out for about you and your book”?
Radio publicity campaigns include free UNLIMITED MEDIA TRAINING.
Don’t worry. Annie’s free unlimited media training is included at no extra fee with your radio campaign. You will learn the skill set of how to be a great guest. Your media training makes sure you are ready and practiced with a great comprehensive answer. You won’t say later “why did I forget to mention to go to my website for your free chapter?
Why does your radio campaign come with UNLIMITED MEDIA TRAINING?
One of our secrets to success is that we would not book you on any media if we did not think you were ready. And we provide the tools and training to help you get ready. It’s all part of your radio campaign.
Book promotion radio talk show interviews offer tremendous publicity advantages.
Many PR firms specialize in various areas of book promotion such as getting booked on radio talk shows, podcasts, streaming media TV, TV in major local cities and more.
Radio publicity – author booked on 900+ stations. In fact, here is a real publicity story told by our radio publicity client who was booked on 900 radio shows by the end of her campaign,
Annie has a success tip for you.
A good PR strategy tip for authors is to hire the firm that has a proven history of delivering the type of PR outcomes that you would like to have for yourself. Hire that firm for that specific deliverable.
Next, identify more methods of outreach, that is, book promotion and again, hire the PR firm that has a specialty in delivering that result.
A powerful book promotion strategy includes a team. The idea is to create a team with professionals who have a provable history of delivering results.
Always ask this one question when hiring a book marking firm.
I encourage authors to ask the public relations firms they are interviewing this one question. Ask them, “what’s in it for me? What are the deliverables to me? What are your guarantees?”
Annie Jennings PR offers performance publicity and guaranteed deliverable PR. In fact, AnnieJenningsPR is an author advocate and is working for your success. It is this dedication to the betterment of all that Annie offers affordable high quality media placements.
We don’t take shortcuts.
All media we book has to meet a certain criteria such as brand reputation, number of listeners or readers, location such as what cities will the media placement be available (radio cities and TV), streaming media and more.
Annie says, “what authors and experts don’t see is the behind the scenes work that takes place for each client. Every client comes to us with a set of assets that is a “platform™”. This is a concept that Annie created to help authors keep all their assets under one umbrella. A platform™ keeps all of their accomplishments organized so they can see what they already accomplished. This would include credentials, experience, speaking events the author may have already. This way, they can identify and other media assets they should pursue to create a powerful platform™.
The author or expert with the most developed and current “platform” or brand generally wins the media opportunity.
Our clients like to help others. They tell their real stories so others can be successful. This is a good one! Branding Real Story: Annie’s Radio Campaign Gave Us Power, Impact, Credibility
Your publicist would create your platform to present to the media. Especially at our firm, Annie Jennings PR, as offer Performance Guarantees, This means the client is not on the hook for high retainer fees even if they don’t land a placement through the retainers firms. This happens. It’s harder than you think to secure media placements for clients so our firm used every strategy to get the client booked first before they look at other authors for experts.’
In fact, Annie has developed a proprietary formula that showcased our client in the best possible way. Also we notice if your platform could benefit from “more power” and advise you accordingly.
We welcome entry level clients.
We have tremendous experience in building up a client from scratch.
I always say that if I ranked a client’s strength in terms of what the media needs to see to offer the client a booking from 1-10, I know what to do with a “1” and often say I can work with a -1 or a -5 or even a -10.
Everyone has value and sometimes it just takes a keen eye such as mine to identify it.
Annie says, “the more authors can learn about hiring the right PR firm for them, who can answer the question of ‘what’s in it for their clients’ and ‘what do clients get for their money”, the better off they will be.
Hiring the right book promotion firm is critical right from the start. Putting together a professional team is the best approach to overall success over time. Media opportunities by working with a book marketing firm further your interests and help you create a meaningful brand.
About national publicist firm, Annie Jennings PR
Annie Jennings PR is a leading book publicist nyc area firm. We work with authors, experts, speakers and other professionals to land media opportunities for them to build brand and create expert status and/or to market your book.cf
Annie Jennings PR has worked with numerous authors, speakers, experts, and business executives. Over the years we have helped authors change the world – as they say – one message at a time.
The media likes the way we work
With your radio campaign you get free unlimited media training as well as a guaranteed deliverable. Our clients are nationwide. We are held high regard by the media. Just recently, one major media journalist told us that she wished more firms would pitch and book like Annie Jennings PR. Another major radio talk show producer just emailed that our firm “always comes through for them”.
Annie says, “our firm enjoys a trusted relationship with media build over time”.