Shhhhh, Top Secret National Publicity Strategy
That’s right, it’s most likely the best keep publicity secret. Publicity brings you lots of new opportunities. Top authors, experts and speakers know that being heard and seen in the media is helpful to them. They get booked on radio talk shows, TV shows, in print and online and attract opportunity. Appearing on the major TV shows that carry a strong name brand sets you apart from the others. It give you credibility in a very crowed field of experts. When a potential clients or opportunity is deciding on who to call or which expert to hire, appearing on a major TV show gives you a powerful advantage. In many of our real story podcasts that showcase client results, our clients say how important their TV appearance is to their overall business growth and branding strategy.
How does national publicity help you in the consultancy world?
“In the consultancy world, it’s very important to have a reputation and your reputation is enhanced by media presence,” says top expert who has been featured on major TV shows as the contributing expert numerous times. He continues “As a result I have been able to work with governments both foreign and domestic. I have been able to work with private industry both on the technical side, in terms of service providers for certain technical solutions in the cyber security markets, but also with people who are buying solutions. If you have an enhanced reputation because of media presence it makes a huge difference and that’s what I have been able to leverage to great effect”. You can access this expert’s real story of publicity success here.
How to get booked on major TV shows to get the publicity you need to pull ahead in your career.
First thing is to work with a PR firm with a history of success in booking the media outlets where you have interest. These publicists know what the show is looking for in terms of guest credentials and experience. At Annie Jennings PR, we know the media landscape and develop clients that are a fit for the media outlet. This particular talent that our firm has helps the media seriously consider them for the guest or expert opportunity.
Publicists are not magic, even though it seems that way.
They just know what they are doing. The client brings the potential in the topics they can discuss. This includes the credentials that validates their commentary, their experience working in the related field and their previous media experiences. These factors all go into securing the booking for the client.
“Yes,” says national publicist, Annie Jennings of Annie Jennings PR. “There is so much talent out in the world that would be great for the media. But the media has to know about these authors and experts. By working with a publicist, The media gets a chance to appreciate their point of view – the value – that they can bring to the story or the segment.”
Annie adds “our #AnnieJenningsPR publicists understand how to present the expert to the media and include all the relevant information that would support the booking process. And they also know what is unimportant to the booking process. At our firm, we streamline the booking process and showcase our clients in all of their strength – with all of their booking assets in full view for the media to consider.”
Publicity is a resource for success.
“Think of working with a publicist that has an expertise in your subject matter as an asset,” says publicist, Annie Jennings. “An asset that can be leveraged to help you achieve your success. The business arena is packed with people similar to you in expertise. To make it big in your career and put your business on the map, it’s good to stand out so those that have opportunities that would be perfect for you can find out about you.
Once our experts get to the point of understanding and appreciating the value they bring to the socially relevant issues facing our nation and the world, the easier getting publicity seems for them. The hardest part is just getting started on the publicity path. The right path for you starts with choosing the right publicist for you.
Annie Jennings PR clients love their publicity success.
“I have to tell something to your potential clients. With Annie, be careful what you wish for. Let me tell you – she will get you there. She will accomplish what she set out to do and you will be pleasantly surprised,” says real publicity client that has worked with Annie Jennings PR. You can access their full real story podcast and post here.
Who should work with Annie Jennings PR for their publicity strategy?
Annie Jennings PR would be a good choice for credentialed experts who wish to compete effectively by expanding their exposure strategy by appearing in the media. Annie Jennings PR professional team knows how to develop and expand an expert’s point of view to qualify them for various top level media.
Annie Jennings is a National Publicist and Founder of the highly acclaimed national publicity firm Annie Jennings PR Firm. Annie has led the PR industry in creating new publicity programs that serve the author and their goals.
As a top PR professional, Annie Jennings is a sought after national publicity speaker. She has spoken at numerous prestigious organizations and universities including Harvard, New York University, ASJA (American Society of Journalists & Authors), NAWBO (National Association of Women Business Owners), NAPFA (The National Association of Personal Financial Advisors) and more.
Annie has appeared as the publicity expert in major media, including Entrepreneur Magazine, FAST COMPANY, TheStreet.com, Inc., Yahoo! and more. Annie has provided the publicity industry with a vast amount of PR knowledge and advice. She has conducted over 500 publicity and marketing teleseminars, webinars and podcasts packed with PR insights, knowledge and experience.