Most of our authors, experts and speakers want to build up their media bio and topic selections to be a candidate for a TV booking.
That’s a very good start.
Because building up to be TV guest the media decides to book on their shows is a process and a strategy.
In our experience, we find a socially relevant tie-in to be most valuable along with credentials that showcase the guest expert’s expertise.
We find the media asking for access to our client’s previous TV experience recordings. They like to watch the prospective guest on the air and look for overall quality from their presentation style to the content they share with the audience. All in all, can they carry the segment? Are they good for the show?
So to get booked, our firm, Annie Jennings PR, makes sure our clients are in a strategy designed to get booked on media that will stack up in their bio and show they are media savvy, experience, prepared and confident.
With so many authors and experts all wanting what you want, that is, to get the big influential media bookings, the strategy that you are in to become a great guest in demand in critical to your success.
Did you know that there are about 5 million plus self-published books?
Bowker.com says this in their recent book statistic press release: “The combined total of self-published print books and ebooks with registered ISBNs grew from almost 1.2 million in 2017 to more than 1.6 million in 2018”.
These numbers can give you an idea of how many authors and experts are pursuing media coverage for their books.
Plus, many of our clients are speaking, who may or may not have a book, who wish to get media bookings to help them establish themselves, build their brand and stand out above the crowd. And this is very good.
Getting booked in media signals the world that you are active, at the height of your career, powerful and contributing to the issues as a top expert.
This is good for you. If someone was not in their ultimate power, they would not be interested in media. They might be burned out or stale or just wrapping up their career. Being in the media is for those wishing to continue to build their careers and business. This signals potential clients and opportunities that you are indeed present. And engaged. And eager. And this is the type of person they would like to hire or otherwise work with in some way and this makes perfect sense.
So, why not click on the box above and contact Annie to have a phone call on how media can work for you and your growth and development strategy.
Each show has a profile of the type of guest they like to have on the show. This is so the subject matter of the segment matches the interests of the show’s audience. The goal of the guest is to know this and pitch the shows accordingly.
Annie’s professional publicity staff have booked over 25,000 media placements over the years. We know how to get bookings and we know what the mistakes newcomers in the industry can make. If you really want action and are perfect for the top media, Annie Jennings PR, could be a really good choice for you.