Branding Strategy: How to build a strong and influential brand for yourself.
It’s a crowded book and expert market now. With numerous apps, streaming services, and online marketing by major companies to their potential consumers, YOU have to be a big enough brand to compete. But without spending a fortune.
Branding strategy includes PR on their book to enhance their brand power, build credibility and influence.
Brands sell books. The high cost of an author’s time while writing, publishing costs, distribution costs and all of the other costs in publishing, such as cover design, editors, book reviews and more, all wear down the author. The author then becomes encouraged (and with good reason) to seek their money back with book sales. They have a tendency to forget about the bigger picture and all of the benefits of becoming an influential brand.
“Keep your eye on ball with branding strategy,” says Annie.
“Our publicity, growth and development campaigns are inherently designed to build your brand AND market your book.”
Being seen and heard in the media in your area of expertise starts to raise your brand factor. Being consistent over time with your media strategy continues the process. In my experience, valuable opportunities present themselves to our clients as a result of their media accomplishments. Your book can be a door opener and attraction magnet to new opportunities.
Our branding strategy is that WE BUILD YOU!
Real client and publisher, Tim M. says, “By working with Annie, our publishing firm has been able to see our branding and marketing CAMPAIGN take shape. If we had waited longer and longer and longer to start with Annie, we would have just been pushing out our success needlessly.” Here is the link to his real story blog podcast.
Client JoJo Dries says this about working with Annie, “There are a lot of flashy PR firms out there that want to send you a lot of graphs and charts and this and that. But Annie was not flashy. She was very matter of fact. Annie said this is what we are going to do, this is how we are going to do it and we have the connections. She exuded confidence. Annie handled it LIKE A BOSS.” JoJo’s real publicity story here.Â
Annie says, “I am an branding strategy and author advocate. I want to see you succeed with your publicity goals.
I want to set the fees for our services in such a way that allows you to say YES. A lot of PR firms charge up to $20,000 per month on a retainer. At our firm, you only pay for secured media deliverables that have meaning and value to you. The idea is to price you into the publicity market and not price you out. That’s when you have come all the way only to be stopped by the high cost of typical retainer firms, of which we are not.”
Real story of branding strategy success
Alana M. says, “When I think about working with AnnieJenningsPR, I think about a company that under promises and over performs. We have been hiring agencies in PR and marketing for over 13 years. We all know the tale — these other firms will generally sell at you hard. But with Annie it was different. Within 10 minutes of speaking to Annie I knew this was the firm we were going to hire!” Alana’s real publicity story here.
And we can talk about how at our firm there are ‘no retainer – just results’ performance campaigns that might be able to help you.
Want to have a presence as a contributing commentator in the major media? From radio talk shows to major online media, we can help get you booked. Click on the link below and soon you will be speaking with Annie. Enjoy!
Annie Jennings PR is a performance-based PR firm offering client access to the media marketplace without the high cost of monthly retainers.
Annie’s firm has booked over 25,000 media placements in just one half of the time they have been in business. This creates vast knowledge of how the media is booking.
Annie says, “The media changes over time. At our firm, we notice these changes and pitch our clients in such a way as to increase the chances of a YES!”
Annie continues, “Our business model reflects the belief that all clients have potential. The trick to getting PR media opportunities and bookings is this. Simply pitch the right person who would naturally have an interest.. BINGO. BOOKING! But this is harder than it sounds as many producers and journalists wear many hats.”
Talk to Annie about your radio publicity campaign, TV show bookings and placement in online media outlets.
Highlights
- Many experts want to know how to build a personal brand through earned media. Because of this, a strong publicity strategy often becomes the first real step.
- A guaranteed radio talk show campaign for authors creates the foundation for that exposure. As a result, one radio interview often becomes the start of a much bigger media bio.
- Author PR services that build national expert status turn early bookings into lasting credibility. Therefore, that credibility becomes the foundation a personal brand is built on.
- Many clients explore TV publicity for authors once their media bio gains real momentum. In fact, TV exposure often attracts new opportunities clients never expected.
- This is one reason Annie Jennings PR is considered among the best book publicity firms for authors. As a result, clients trust the firm to help build a brand that lasts.
- A performance publicity model where you pay for results removes risk from brand building. Because of this, clients invest with confidence instead of crossing their fingers.
- A PR firm for authors that works on performance basis only counts real media wins. Instead, every placement directly strengthens the brand clients are working to build.
- For more proof this strategy works, the JenningsWire shares author publicity success stories from clients. Each story shows how scattered media placements add up to a strong brand.
- Many clients say book publicity services only feel valuable once a brand starts taking shape. Over time, that brand attracts new opportunities clients could not create alone.
- Hearing directly from clients shows how brand building actually works in the real world. So, read more real client experiences and results on the testimonials page.