PUBLICITY TIPS FOR SMART AUTHORS, EXPERTS & SPEAKERS!
Ever wonder why some authors, experts and speakers look so good online and seem to just have it all together?
Sure, first of all, they deserve their success as they have worked hard to get where they are today and we noticed our most successful clients are always humble and treat others with courtesy and respect. You can always count on them to be stable, consistent and professional.
With the said, there is one secret they have that makes their success easier to attain and then to manage.
Guess what they do?
They surround themselves with a SMART PUBLICITY TEAM.
What’s a SMART PUBLICITY TEAM?
It’s exactly what it sounds like. People who support the expert, author or speaker and know their field well. They know what works. They keep educated on the latest developed and apply them ASAP to their client or boss if they work for the firm.
How do you create a SMART TEAM – From publicity to social media to sales and more.
You might be tempted to hire an intern, someone right out of college with a nice degree but does not have any real world experience. They can make costly mistakes that you have already made in your long and diversified career.
Ok, although hiring a “newbie” in business make be a good idea if their skill set is a good match for your needs but first very important business culture must be set up in advance. One of the guidelines in the business culture you set up is to avoid making business decisions without permission. Everyone should stay in their lane. Of course, new ideas are always welcome but there should be a format in place to present new ideas with no judgement so the owner of the firm, most likely you, can determine the short, medium and long-term impact based on your knowledge and experience. You will need to have some hands on time with each new hire to be sure that their work falls within the goals and objectives of their position and know that each decision has consequences – some good and sometimes unintended consequences.
This is where the career and business advancement strategy of “surrounding yourself with those smarter than you” can certainly pay off in that this associate will most likely have up to date knowledge and not the older and perhaps out of date dark ages of the internet knowledge. But the one thing they may not have is business savvy.
Publicity and business savvy you!
The idea is to set up a culture where if someone has an idea they run it by you first. This should be a rule that all strategies be identified along with their intended benefit cleared by YOU, the owner, before they are implemented and here’s why, you may and most likely have experience with the marketing idea or decision already and know the downside – that is the unintended consequence. You can put a halt to the strategy or tweak it to better fit the outcome you would like to create for yourself.
SMART TEAMS make you money!
You will be dealing with all types of associates and/or assistants as you put together your SMART TEAM. Your SMART TEAM is here so you can make millions. It’s true. We have seen it happen to our clients. We have worked with clients who have built SMART TEAMS and we have also worked with clients who built something other than a SMART TEAM. Somehow they built a team that made them weaker, not stronger.
With a SMART TEAM you want to create learning curve, that is a process of accountability where no one can accidentally make a mistake that can hurt you, your reputation and/or your ability to attract and secure business or speaking opportunities. Think about it this way, with any mistake in business made by anyone you employ, at the end of the day who is the biggest loser? It’s YOU. Because YOU are the one that suffers and not the employee. They still get paid even though their decision fell short and lacked business savvy. Since we know that business savvy is not learned overnight, a “let’s get an all clear from the boss first” thought process should be in place. This way, you have a chance to catch the mistake before it happens or if the idea is amazing say “GREAT JOB”! Remember, your teams intentions might be in the right place, although something they thought was good in theory and in text-book knowledge, did NOT in reality, contribute to the advancement of your good name, expert status and brand.
Publicist tip: Encourage a ‘think like a pro’ mentality
So when this situation a good way to manage the learning curve is to identify a “think like a business pro” quick learning session takes place where you take the time to discuss the principles surrounding the decision and why they have not worked in the past and if nothing has changed, will not work now. You do not want others making business choices for you ever. Once you clear a strategy they don’t have to check with again in the near future. You can implement a review session that takes place every couple of months to see what’s still working in the strategy, what’s new in the market place and if any changes should be made.
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CONNECT: Annie is available to present on numerous publicity strategies in online telephone venues, teleseminars or podcasts for your group or association of authors, experts and speakers. Let Annie know via email annie@anniejenningspr.com of your interest.
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Annie Jennings PR Public Relations firm works with authors, experts and speakers to land media opportunities for them that further their career. Get your expert status, media placements, book promotion and author marketing with the top public relations firm with outstanding experience and a rich history of media success.
Annie’s PR firm is held in high regard by the media and just recently one major media journalist wished more firms would pitch and book like Annie Jennings PR. Now that’s a compliment!