Why you should hire a publicity strategist to manage your media placements.
Does watching the TV segment above make you want to be on TV? If so, that’s a good thing. Being on TV is very good for your overall growth and development in many areas. Alana Mitchell came to our firm for PR that could showcase herself and her product line. She hired Annie Jennings PR. Shortly thereafter, our firm landed this impressive media placement for her. How does this happen? We explain some of the basics below.
Watch our client on a major TV in Los Angeles getting lots of publicity value.
Now this one is a big one for this client. It’s a great segment. Beauty expert, Alana Mitchell, shares her valuable insights on her subject matter with her TV audience, as well as showcases her line of beauty products. In advertising dollars, this level of exposure is worth a ton of money. Plus advertising is just another commercial (that most people tend to ignore) while a one-on-one media interview such as Alana’s provides a value-driven, entertaining and informative segment (that most people watch).
Created by a publicity strategist at Annie Jennings PR
At Annie Jennings PR, our professional publicity team is much more than simply publicists. Anyone can be a publicist. Seriously, many people have bought a list and put out a shingle overnight. Now they are a publicist. And it’s your money at risk. Best to avoid this type of publicist as the burden of their learning curve and having no clout in the business will land on you.
But at Annie’s, the publicity team is full of strategists.
They design just the right approach to the media at just the right time. And you can see the results above and in our other secured media placements showcased on our site.
Our client Alana received the exact outcome that drove her decision to hire Annie Jennings PR. Media that “moves the needle” on her business. Media that is meaningful and valuable to her reputation, credibility and influence. She received the correct media that drove her business model forward.
At the end of the day, this appearance on TV became an excellent media placement for this client. She received impressive exposure for herself as a beauty expert as well as for her product line in one of the top cities and media outlets.
How did she get it? A few factors went into getting this media placement but it all begins with choosing a knowledgeable, experienced, publicity strategist with a history of success booking placement after placement.
Many people say that Annie has the BLINK FACTOR – that she instantly knows why you are good for the media. Annie says that “the perfect segment flashes before her eyes.” Her team knows how to take that knowledge and create an approach that the media can say YES to.
Annie Jennings PR is a performance driven organization that does not accept monthly retainers.
So time is not money with Annie. This is worth noting if you are building your firm and you think it might take more than a couple of months. Annie Jennings PR offers performance publicity programs to serve her authors and her clients in a way that benefits everyone. A general concept to appreciate is that the time is going pass anyway so why not make every minute work for you.
Many of our clients work with us for years as once again, time is not money with Annie. Your publicity strategist watches the media daily for emerging opportunities that are perfect for you.
What’s the first step to securing major market TV? Work with a publicity strategist.
A publicity strategist has many attributes that can help you land the major media that thousands of others probably very similar to you are vying for.
A publicity strategist can answer this question, why you? Why would the media pick you for the guest segment or media opportunity? Your publicist strategist knows and presents you to the media in a way that leads to YES.
There are a lot of moving parts. Again, a publicity strategist knows how to navigate the booking elements needed to successfully land a media placement for you.
Experience matters in a publicist. Although everyone has to start somewhere, with that said, the big successful experts you see on TV and in major media articles know not to let others learn their business through mistakes they make with them. They hire the professionals who know how to get straight to the outcome.
Publicity strategist, Annie Jennings PR knows how to create content that gets a YES from the media.
As in all media placements, what you are going to talk about is an essential element in becoming a potential interview of interest to the media outlet. Your strategist knows what these questions are, asks and answers them, creating the best-case scenario for a successful booking. Would you like the next expert you see on the air or in the media to be YOU?
If you would like to speak with Annie to talk about working with her on your publicity strategy, please click on the box below to let our team know of your interest. Soon you will be speaking directly with Annie herself!
