Annie Jennings PR offers book promotion services and is a leading expert in how to market a book without spending a fortune!
What is it about the ‘pie in the sky, sell the sizzle not the steak’ #publicity and #bookpromotion sales call that makes these authors and experts only too happy to shell out as much money on monthly retainer PR as they can, only to watch it all fly off a cliff?
When I first came into this business I noticed that PR firms could just ask for high monthly retainer fees, make lots of promises, and yet guarantee nothing.
The client (author, expert, or speaker) was only too happy to roll the dice and hand over piles of money.
What? I was shocked.
I came into PR from a world where there was a value exchange. You paid a fee and you received a return on your investment. Then I noticed how this publicity business actually worked. Innocent, trusting people filled with goals and dreams were happily and hopefully just handing over their hard-earned money on a wing and a prayer “for nothing in return.”
I was more than shocked.
I was determined. Determined to change the way PR was operating.
And I did.
Book Marketing Mistakes To Avoid
Now you have our firm, Annie Jennings PR. We won’t let you make book marketing mistakes. We carefully let you know what type of book marketing can help you given your goals. I won’t even take your money without YOU knowing exactly what you are getting.
But I am not happy yet. Why? Because every day I get the call. The call about how much money someone spent on retainers to get nothing in return.
Just yesterday, I got this call. The prospective client told me that “she just spent $70,000 on a retainer PR firm and got nothing.”
My heart broke because so many people gambled away all of their marketing money.
Just last week, another author told me they “paid $25,000 per month for three months for nothing.”
Yet, they could have made a difference in the world and their own personal and business success if they had only gotten the chance.
But I stand for these people and always will. I created a better model. I created the non-retainer, performance-based PR model.
Expecting something in return for your money is exactly right.
It’s the reason I had the vision, tenacity, and courage to start a revolution in the PR business.
It’s called Performance Publicity & Guaranteed Deliverable PR.
You are not charged monthly retainers and you only pay for secured media placements.
Want to find out how other salespeople have taken my performance PR vision and twisted it? Here’s what happened:
We get a call. A nice, intelligent-sounding ‘salesperson’ asked me if I wanted to get my clients into a certain major business publication. I played along. “How much?” I asked. $12,500. I said why would I want you to get my clients into this media outlet when I do it every day for a mere fraction of that price?
Oopsie, he called the wrong person.
My advice to all authors, experts, consultants, and speakers is to STOP.
Stand for yourself. Stand for Annie Jennings PR.
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Speak with Annie to get some book marketing ideas that are meaningful to your goals and your mission.
We have real stories from our real clients on our site who tell you what it’s like to work with us. You can read their stories or listen to their testimonial podcasts at: https://www.anniejenningspr.com/real-stories-of-success
Let’s have a call to see how we can best work together. Set up your call here: https://www.anniejenningspr.com/expert-signup
Talk soon! Annie
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