Radio Talk Show Campaign For Authors, Expert, Speakers & Business Executives
In this podcast we’re talking with Leadership Expert, Dr. Wayne Applewhite, who, during his top market radio campaign with Annie Jennings PR, was heard on more than 950 stations! This includes reaching audiences in major cities such as Boston, Seattle, San Diego, Pittsburgh, St. Louis and everywhere in between via FOUR National Shows, including SiriusXM Radio.
Wayne, What Was Your Favorite Thing About Working Your Publicity With Annie Jennings PR?
As I searched and found you, I looked on the web and saw many different kinds of references. You have a client of someone I used to know and still know. I called him and asked if I should touch base with Annie Jennings PR. He said by all means, 100% YES.
That is one of my favorite things, but my second favorite thing is how comfortable you, Annie and Jason made me.
How Was Your Experience Working With Our Publicity Radio Division?
Working with the team was great. I was a little apprehensive not knowing how it was going to go. My session with your media trainer made me feel comfortable.
Speaking with you always was nice, neat and fun. You made me comfortable and taught me everything I need to know. You taught me how to answer difficult questions and how to segue to my message.
It was all great for me.
Did You Feel Confident & Prepared Fully For Your Radio Talk Show Interviews?
I was very prepared. I enjoyed the simplicity. You gave me some notes and some homework to do. I knew the answers to the questions in the homework assignment but I never thought to put it on paper because someone might be interested. But your guidelines said to do certain things and you will be fine.
Your media trainer taught me how to have a conversation and not go on too long with my answers.
I had everything I wanted to say ready to go. I did not say later “oh I wish I had said this, I should have said that.” In your questionnaire, I got those out in front so when it came time to answer the questions it just popped and flowed.
I Knew Some Who Had Worked With Annie Jennings PR. He Said To DO IT!
Just to have that endorsement of someone who worked with Annie on your side was the tipping of the hat. I wanted to do it. I wanted to say YES. After talking to my friend. It was easy.
Wayne, What Was Your Impression Of Speaking With Annie?
Wow, Annie was down to earth. She was upfront. She talked to me.
She did not have an agenda. It was not a hard sale. It was not a soft sale. It was more of a ‘hey I am Annie Jennings and this who we are and what we do. This is what I can do for you, this is what I can’t do for you.’ It just went down the path from there. She made me feel like I wanted to be involved.
I just wanted to say YES, sign me up right there!
What Would You Say To Others Who Are Thinking About Publicity With #anniejenningspr?
I would tell them to window shop. When they window shop, they will find three or four other firms that are out there. But look at what they promise. Look at what they offer.
Then come back to Annie Jennings and look at what she is offering and what she is promising.
Because she delivered. In fact, Annie Jennings delivered over the top and more from what I expected.
I signed up for 9 shows, I got 12, actually I got 13 because I got a call back.
You just said what the heck, why not. You did not charge me for the repeat interviews. That was incredible.
I mean typically, when you by a car for example, you get this, this and this and never get more.
With Annie Jennings I got more than I expected. You guys never questioned should you do it or not do it. You just did it. Annie Jennings delivers.
Working with #AnnieJennings PR, you get what you expect and get more. I got a lot more!
To learn more about Leadership Expert, Dr. Wayne Applewhite (Doctor of Management), author of You Know it’s a Verb, Right? please visit www.MindSyncing.com
