Many authors, speakers and experts realize that being a thought leader in their field, that is, someone who is known for bringing new ideas and insight, or providing commentary on socially relevant issues in the news, secures an advantage for themselves.
Think about how you choose someone to provide professional services. Do you go by your first impression followed by how professional they seem overall? Do you have a gut reaction on whether or not they can do the job better than their competitors? Well, that’s the way businesses also think when hiring a consultant or advisor for their firm. This is where appearing on TV as an expert showcases your skill set, expertise and authority, and provides proof of concept that you would be the best choice. This is a big plus for securing new business and creating a ‘tough to beat’ competitive advantage.
Real publicity client, Cedric says “media proves your versatility and conveys a sense of getting things done and I think that is what makes media campaigns like this very attractive from a business perspective, especially for a consulting business.”
He continues, “in the consultancy world, it’s very important to have a reputation and your reputation is enhanced by media presence.”
Attract major opportunities in business by appearing on TV shows as the expert commentator or guest expert.
Cedric continues his commentary on being a guest on TV and the benefits this has brought to him. He says, “if you have an enhanced reputation because of your media presence it makes a huge difference, and that’s what I have been able to leverage to great effect.
In fact, I’ve spoken at not only several domestic conferences, but also international conferences. I gave a keynote panel discussion on the future of the world, with distinguished guests including the former ambassador from Pakistan to the U.S. That level of interaction with very influential people was only enhanced by the way that I was able to use the effective media strategy that Annie Jennings has provided.”
SUCCESS STRATEGY: “At the end of the day, it’s about buying publicity solutions or outcomes that enhance your business and reputation.”
Getting meaningful and valuable media opportunities is probably harder now than at any time in the past. From the media strictly following the active news cycle to a reduction of available guest spots, aligning with a professional publicity firm such as #AnnieJenningsPR, who has a solid booking history, would be to your advantage. Annie has booked thousands of media opportunities, including hundreds of TV shows.
Annie offers performance guarantees and performance publicity campaigns. Ask Annie more when you speak with her.
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About the national publicity firm, Annie Jennings PR
Annie Jennings PR is a National Publicity Firm that creates meaningful and valuable publicity strategies that help clients, authors, speakers and business executives to build up national expert status.
Annie offers her famous #1 radio talk show interview campaign that comes with free unlimited media training, a performance guarantee and bookings on the major, high-listenership radio shows (in the Top Markets ONLY) that can include the nationally syndicated networks that help share your message coast to coast.
Performance publicity programs are offered for TV bookings, prestigious print and influential online media placements. Our clients LOVE that we put our money where our mouth is and guarantee our media campaigns. Check out our real publicity stories of success here!