Marketing Books By Creating Expert Status
Get Your Competitive Edge By Creating Thought Leader Status For Yourself Using Your Author Marketing As Your Launch Pad
Be socially relevant: What is being a socially relevant expert and author? An author or expert who is able to apply their experience, education, credentials, wisdom and knowledge to issues that are important to society today. How do you know what the issues are? Follow the news daily, read newspapers, magazines, follow websites such as MSN.com or CNN.com or MSNBC.com and become familiar with where the news is with your topic area. This gives you a good idea of your starting points.
Blogging is good for publicity: The perfect format for becoming a socially relevant expert is to create a blog. It’s formal enough so that you will give it your best shot but not intimidating so you don’t do it at all. Get started forming an opinion about the news in your area of expertise and write your reaction and commentary about the issues on your blog. You will get the chance to learn how to form and opinion and express your opinion in short sentences that are known in the publicity and media industry as sound bites. Keep your content fresh, relevant and based in the news of the day. The media wants to stay next level and cutting edge in their reporting so keep your commentary on what is happening right now.
Blogging tips for book marketing: Many people wonder how often they should blog. Blogging everyday is a great start but certainly when there is a news event where you can offer insight and commentary. You want to keep your finger on the pulse of what is happening right now in your industry so as soon as the news breaks, get blogging. This way, you will know exactly what is happening in the stories you are following.
Be next level in your thinking: Don’t forget to give your newest, most cutting edge commentary about the issues. After blogging for a few weeks, this skill set, of being next level, will start to happen naturally. You’ll be able to spot the new angle, the fresh commentary, the logical next set of conversation points pertaining to the story. As the story progresses, you will develop a rich history of knowledge that will start to set you apart from your competitors and that’s good for you. Now, you are able to give better and more meaningful commentary on the issues which leads to more insight into the challenges in your industry.
Create you own thoughts, opinions and ideas: The more you study and issues and then blog or comment about it, the more your comments will be fresh and original. The media wants YOUR perspective and remember, you are applying your knowledge credentials experience and wisdom to the issues under discussion. The more you do it, the easier it is to create appropriate and solid commentary quickly. Start to think in terms of solutions – such as, if I had to solve this problem how would I do it? Try to think of new solutions to old problems. The spark of creativity is fueled by your “blogging” foundation. Trust the process. It works.
Get radio talk show interviews: Radio is excellent for creating awareness of your message quickly, helps you create a strong media bio to be leveraged into other opportunities and leads to increased credibility, clout and influence. Find out how you can get booked on radio interviews in the top, most influential markets and shows in the major markets and nationally syndicated shows and networks.
Appear on TV talk shows: Appearing on the national TV shows offers authors and experts the opportunity for tremendous exposure across the country with just one interview. And you can appear on many shows increasing your visibility, media credentials and adding to your ability to be an influencer in your area of expertise.
Appear in print and online media: Magazine, newspaper and online articles offer you the ability to tie your expertise into an article as the expert. They can offer you a quote or two to you and include your name and the title of your book. Features or profiles written about the author and their book are rare and more often, authors are used as experts commenting on the article themes.
Annie Jennings of the National Book Marketing firm, Annie Jennings PR is a publicist specializing in marketing books for authors to the media. She invented pay for placement publicity, a powerful book marketing asset. You can’t ask for anything more. Annie Jennings PR’s clients rave about their ability to secure media bookings without paying the high monthly retainers that most publicity firms charge.