REAL Book Sales Author PR Story – Mark Grimaldi, An Annie Jennings PR Client
Mark Grimaldi has a new book, Retire Smart II: The Gig Economy Edition. Mark is back working with #AnnieJenningsPR for his radio publicity campaign and author PR. Mark tells us his story of working with Annie and her professional book marketing services.
Book publicity services with #AnnieJenningsPR
Mark tells us his ROI with book sales success story: “Why did I come back to Annie Jennings PR for author PR? Here’s why. When you find something good you stay with it.
When I launched Retire Smart the first time, we really wanted to do some radio talk show interviews. We did some research and came across Annie Jennings PR’s site and were blown away by the detail – just how she presented her services.
We are in upstate New York, but we needed to get out a national message and we thought Annie Jennings PR would be perfect for doing that for us.
The success of our radio talk show campaign was more than we expected!
We had a couple of interviews where we would give out our code and our website. We would hang up from the radio interview after the interview and just see the book’s sales happening. We were just counting them on our computer.
Boom! Boom! Boom! We were amazed!
I have to give Annie Jennings PR a lot of credit because without them and without their sales power, I don’t think the new book would be coming out. As you mentioned I have a new booking coming out that Annie is working for us. It’s called Retire Smart 2: The Gig Economy Edition. Without Annie, I don’t know if we would be able to do that.
One of the first things we knew when deciding to publish this second book was realizing that we needed to give Annie a call.”
Mark sold a lot of books with your radio publicity campaign. Enough to publish another book!
“The success of the first book propelled the next book into existence. Radio shows are media assets that you can use to your advantage.
I had a great return on my investment (ROI). But let me back up just a second because there’s more to it than just getting great sales.
With Annie Jennings’s team, everything was just done professionally.
Working with Annie Jennings PR’s team was a pleasure. My staff would always comment to me, “Mark, we have a radio spot coming up with Annie Jennings”. We would always get excited about it. Because we knew it would be on time, it would be professional and we would be presented in the best possible light.”
Do radio interviews help authors with book sales?
“Yes, the sales of the book were great and it was such as easy process to work with you folks. That’s why we said with the second book, we gotta go back and work with Annie Jennings”.
Working with Annie Jennings PR was money well spent. It was a great investment. We are excited about getting the second book launched with Annie.”
Radio campaigns include unlimited media training to learn great guest skills.
The media training that Annie Jennings gave me and my staff to prepare for the interviews. They taught us the do’s, and don’ts. We took notes, we reviewed the notes and they were extremely helpful.
Some of these interviews are live with thousands of actual real live listeners. If you are not prepped to go on live radio you could say something that could come back to haunt you. We took the media training seriously and it was extremely valuable. It helped with our presentation. We were very happy.
Annie adds, “We only book the major radio shows in the top markets plus the Syndicated Shows that broadcast to numerous cities across the nation. This allows for maximum expansion of our client’s message. Our recent author’s report generated by a media monitoring firm tells us he was heard by over 399,000 real live radio listeners and hundreds of thousands more as he was booked on four Nationally Syndicated Radio Shows. Each show in the syndicate has its own number of listeners and offers tremendous outreach to our clients.”
Mark, what would you tell others about working with top Publicist #AnnieJenningsPR book publicity programs?
Don’t hesitate!
Trust the advice that Annie Jennings gives you, the company gives you.
Every piece of advice Annie gave us was excellent.
We had an idea of what it would be like to work with a company like Annie Jennings. It was better than we thought. Every piece of advice along the way were things we never even thought of ourselves.
Annie adds, “remember we have tremendous experience. Our firm knows what works and what does not. Each publicist on our PR team enjoys deep, respected relationships with the media. We learned a long time ago how to get bookings for our clients, serve the needs of the media outlet and their audience at the same time.”
When you go on the Annie Jennings PR website and you look at everything . . . Annie Jennings PR is one of the few companies that we have ever dealt with and I mean this sincerely, where they over-delivered on every promise. The promises were pretty good too and yet they over-delivered on every promise. The proof is in the pudding. We are back for more!
Learn more about Mark Grimaldi and his latest book, Retire Smart II: The Gig Economy Edition at www.RetireSmartBook.com
#RadioPublicity
IT’S FUN! All radio talk show campaigns are guaranteed deliverables w FREE UNLIMITED MEDIA TRAINING. Be heard by 399,000+ real people & a couple hundred thousand more (by being a guest on Nationally Syndicated shows). Annie Jennings PR is known for offering the best book promotion services. Interested? Tell me using the Speak With Annie above.