Welcome to the Annie Jennings PR Real Publicity Stories of Success Podcast Series.
“Real client, Tim McConnehey of Izzard Ink Publishing says this about working with Annie: “DON’T DELAY! Of course, make sure you are ready but also don’t delay. By working with Annie, our publishing firm has been able to see our branding and marketing CAMPAIGN take shape. If we waited longer and longer and longer to start with Annie we just be pushing out our success needlessly”.
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Real Publicity Story: “Don’t Delay Working With Annie. There Are NO RETAINERS. That’s Big!””
Joining us today in this publicity podcast is Tim McConnehey, Founder of Izzard Ink Publishing and author of 10 Secrets to a Bestseller: An Author’s Guide to Self-Publishing and the accompanying workbook. During his radio campaign with Annie Jennings PR he was heard on 130 stations. Tim blanketed the country via the National Radio Shows and his top market appearances in cities such as San Francisco, Boston and Minneapolis. He can now leverage big name media brands such as SiriusXM, Fox News Radio, Entercom and more for move his business model forward.
Tim, how you were able to leverage your radio publicity campaign for your business success?
Author and publisher Tim McConnehey tells his story of working with Annie Jennings PR. Tim says that it was really great to be able to leverage the radio interviews and the logos for our marketing and expansion of our brand. Our business is collaborative publishing and we wanted to build credibility and FAST too.
Annie Jennings PR did this for us. The radio campaign created credibility very quickly. With the radio campaign we were on radio show in major cities from coast to coast. We were able to put those media and publicity bookings right into our marketing campaign. We shared our media interview letting people know what we have done as a publishing expert and ask them to check us out when considering hiring a publisher.
Annie says that just being on the radio shows helps clients gain a competitive advantage, how?
Annie says, “people naturally want to hire the expert at the pinnacle of their career. Being heard on radio talk show interviews creates national expert status that you just can’t deny. Our clients are experts. Their potential clients want to hire them because they are expert, BUT and this is important – they have to find out about them first. Next the client has to do awesome job on the show. They have to be a great guest,” adds Annie Jennings PR. Annie’s PR firm offers free unlimited media training with each radio campaign to help her authors and clients be prepared, confident and powerful on the air. And that’s who people want to hire!
Tim continues “this is something that I did not expect. But as I sat back and listened to the radio interviews again and to the questions that were asked of me as a publishing expert, I noticed the hosts were giving me ideas in what worked in our business model. They gave us ideas on how we could tweak our business model to make it stronger and more relevant for the market today. This was all accomplished with just the questions they asked me on the show”.
Note from Annie: Interviews with these top level radio hosts triggers new ideas and strategies as the hosts naturally have their finger on the pulse of just about every topic. They are always moving forward, asking questions designed for today’s world and the future. Once you, the guest, is in this socially relevant and cutting edge conversation mindset, lots of new ideas can be created to enhance your business model. Working with Annie Jennings PR is good for your business in many ways.
What are some examples of your publicity with Annie generating new and exciting business growth ideas?
For example, In some interviews we talked about such as Audio books, in bigger cities, different software that’s available and what artificial intelligence can do for writing. Some of those topics were great feedback so we can go back and target those markets with what we talked about and what resonated with the hosts.
Why did you choose Annie Jennings PR for your publicity?
It wasn’t a decision that was made overnight. In fact, I contacted Annie a couple of years before we signed up for our campaign.
We waited for a while and because very comfortable with Annie Jennings PR. We looked at where authors were able to go with her over the years. We wanted to get the maximum out of our publicity campaign. I believe we did that with working with Annie and her professional publicity team.
Tim, what else did you really appreciated with Annie Jennings PR’s top market publicity campaign?
We paid. We got something. Annie Jennings PR does NOT have a retainer model.
There is no retainer! And that’s big!
Note from Annie – Our firm has developed into a leader in the publicity industry and has introduced PR and marketing firms to the concept of offering guaranteed deliverables. I believe that, at this point in their careers and businesses, publicists and firms should be able to know in advance the media placements that would be available to the author, expert, speaker or client.
Annie stands for authors. She stands for her clients. Annie’s mission is making sure her clients get their chance to BE HEARD. IN THE WORLD.
Annie Jennings PR offers free unlimited media training for her radio campaign publicity client. The training is with an award-winning former network news producer and booker. How valuable was the media training for you?
It was really good. What I liked about it especially is that it was like someone holding your hand. I liked that Annie did not just throw people out into the national scene with first having prepared them for the big time. It was really nice that Annie’s dream let me go into a smaller market first to help build my confidence. With each radio interview, I could tell that I became more confident.
I was prepared for every question.
There was one point when we were pitching a breaking new tie-in where I was uniquely qualified to offer top level commentary. It was big news headline event. It was nice to call Jason, Annie’s 24/7 media trainer to get his ideas on how to address the situation, the discussion and the subject matter. I told him my ideas. He gave me professional feedback.
Tim, what would you say to something thinking of working with Annie Jennings PR’s publicity campaigns?
DON’T DELAY! Of course, make sure you are ready but also don’t delay. By working with Annie, our publishing firm has been able to see our branding and marketing CAMPAIGN take shape. Working with Annie was an integral part of this progress and the strengthening of our business model. If we waited longer and longer and longer to start with Annie we just be pushing out our success needlessly”.
We probably should have signed up for the radio campaign a little earlier than we did!
Learn more about Tim McConnehey, Izzard Ink Publishing and his book 10 Secrets to a Bestseller: An Author’s Guide to Self-Publishing at www.IzzardInk.com
